Global Customers and Bulk Purchasing Quiz

Global customers are companies that purchase items in bulk for an entire organization and distribute them to subsidiaries.

They purchase items in bulk, secure cost economies, and leverage low prices, accelerating the pace of globalization.

IKEA became the world's leading, low-cost furniture retailer by utilizing the opened channels.

<p>Global channels distribute products on a large scale in a universal way, reducing the cost of managing distribution requirements.</p> Signup and view all the answers

<p>Transferrable marketing refers to the degree of adaptation required for brands to be transferred for international trading.</p> Signup and view all the answers

<p>It determines the level of adaptation needed for brands to succeed in foreign markets.</p> Signup and view all the answers