Global Consumer Segments
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Questions and Answers

Cosmopolitanism is a term that refers to a popular cocktail.

False

Affluenza is a concept that refers to the happiness and satisfaction of wealthy consumers.

False

The term 'global citizens' refers to affluent individuals who are not concerned with corporate social responsibility.

False

Social class is a better predictor of major expenditures that have status or symbolic aspects.

<p>True</p> Signup and view all the answers

The acronym BRIC nations stands for Brazil, Russia, India, and the United Kingdom.

<p>False</p> Signup and view all the answers

Global dreamers are more concerned with social responsibility than global citizens.

<p>False</p> Signup and view all the answers

The two identified consumer segments are global citizens and global dreamers.

<p>False</p> Signup and view all the answers

Antiglobals make up the largest segment of consumers, at 55 percent.

<p>False</p> Signup and view all the answers

Male models in advertisements are often overweight and short.

<p>False</p> Signup and view all the answers

Restricted codes focus on the relationships among objects, not on the content of objects.

<p>False</p> Signup and view all the answers

Young people's tastes in music and fashion are influenced by local media only.

<p>False</p> Signup and view all the answers

Mass class refers to a small group of elite consumers who have a high level of purchasing power.

<p>False</p> Signup and view all the answers

Advertising contributes to an idealized self-image, according to critics.

<p>True</p> Signup and view all the answers

Global agnostics actively avoid doing business with transnational companies.

<p>False</p> Signup and view all the answers

Social Comparison Theory suggests that individuals do not compare themselves to others.

<p>False</p> Signup and view all the answers

Compulsive gambling is a rare behavior in the United States.

<p>False</p> Signup and view all the answers

Consumers have limited options for disposing of unwanted possessions.

<p>False</p> Signup and view all the answers

The rise of obesity worldwide is a slowly developing issue.

<p>False</p> Signup and view all the answers

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