Questions and Answers
Which term refers to the ways that people connect, share, relate and mobilize across geographic, political, economic, social and cultural divides?
Global communication
What is the term used to describe the transfer of knowledge and ideas from centers of power to peripheries?
Soft power
Why did some authors start using the term 'global communication' instead of 'international communication'?
It emphasizes communication between and among peoples across borders
What does international communication traditionally refer to?
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What does the term 'soft power' of global news and entertainment imply?
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Study Notes
Global Communication
- The term "globalization" refers to the ways that people connect, share, relate, and mobilize across geographic, political, economic, social, and cultural divides.
Knowledge Transfer
- The term used to describe the transfer of knowledge and ideas from centers of power to peripheries is "diffusion."
Shift in Terminology
- Some authors started using the term "global communication" instead of "international communication" because "international" implies interactions between nations, whereas "global" encompasses a broader, more interconnected scope.
International Communication
- International communication traditionally refers to the communication between nations, diplomats, and governments.
Soft Power
- The term "soft power" of global news and entertainment implies the ability to attract and persuade others to adopt or emulate certain cultural, political, or social values without the use of coercion or force.
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