Podcast
Questions and Answers
What is the primary purpose of academic research as indicated in the content?
What is the primary purpose of academic research as indicated in the content?
Which research method is indicated to be used before the actual scientific inquiry?
Which research method is indicated to be used before the actual scientific inquiry?
In what context is standardized testing mentioned?
In what context is standardized testing mentioned?
What theoretical framework underpins the research objectives stated?
What theoretical framework underpins the research objectives stated?
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What factors might lead to a change in the current situation?
What factors might lead to a change in the current situation?
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Which of the following describes a product's role in performing a task?
Which of the following describes a product's role in performing a task?
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What is the main purpose of available products in service delivery?
What is the main purpose of available products in service delivery?
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How can services benefit from product integration?
How can services benefit from product integration?
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What is not an expected outcome of product utilization in services?
What is not an expected outcome of product utilization in services?
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What is primarily assessed by personnel regarding a product or service?
What is primarily assessed by personnel regarding a product or service?
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Why do personnel consider the effectiveness of a product or service?
Why do personnel consider the effectiveness of a product or service?
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How might personnel perceive the introduction of a new product?
How might personnel perceive the introduction of a new product?
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What factor often influences personnel's opinion on a product's fit within an organization?
What factor often influences personnel's opinion on a product's fit within an organization?
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What is a common concern for personnel when considering a new service?
What is a common concern for personnel when considering a new service?
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What is the primary aim of academic research?
What is the primary aim of academic research?
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Which of the following is a key component of the research process?
Which of the following is a key component of the research process?
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What type of research involves the collection and analysis of existing information?
What type of research involves the collection and analysis of existing information?
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What is emphasized to ensure credibility in technical writing?
What is emphasized to ensure credibility in technical writing?
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Which of the following describes experimental primary research?
Which of the following describes experimental primary research?
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What is a fundamental question that academic research might seek to answer?
What is a fundamental question that academic research might seek to answer?
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Why is choosing appropriate research methods vital?
Why is choosing appropriate research methods vital?
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Which of these is NOT part of the research process outlined?
Which of these is NOT part of the research process outlined?
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What is being assessed when discussing a product or service recommended by experts?
What is being assessed when discussing a product or service recommended by experts?
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What is the primary concern for stakeholders regarding a proposed product or service?
What is the primary concern for stakeholders regarding a proposed product or service?
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How should a company evaluate the performance of its products or services?
How should a company evaluate the performance of its products or services?
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What factors are typically considered by experts when recommending a product or service?
What factors are typically considered by experts when recommending a product or service?
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What role do stakeholder opinions play in assessing a new product or service?
What role do stakeholder opinions play in assessing a new product or service?
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Which step involves identifying the audience for the research results?
Which step involves identifying the audience for the research results?
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What is the primary focus during the 'analyzing the purpose' step in research planning?
What is the primary focus during the 'analyzing the purpose' step in research planning?
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Which research method is most suitable for assessing a product's reliability?
Which research method is most suitable for assessing a product's reliability?
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What should be the focus when creating questions for a research document?
What should be the focus when creating questions for a research document?
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Which of the following is a recommended type of document for long-term predictions?
Which of the following is a recommended type of document for long-term predictions?
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Which step of the research planning process entails laying out timeframes and allocated resources?
Which step of the research planning process entails laying out timeframes and allocated resources?
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What is the first step in devising a research plan?
What is the first step in devising a research plan?
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Which statement best describes the process of determining needed information?
Which statement best describes the process of determining needed information?
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When selecting a research method, why is it important to consider research needs?
When selecting a research method, why is it important to consider research needs?
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What type of evaluation method is used for assessing product performance?
What type of evaluation method is used for assessing product performance?
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Which of the following questions is a type of research question?
Which of the following questions is a type of research question?
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Which option is an appropriate consideration when analyzing the subject of research?
Which option is an appropriate consideration when analyzing the subject of research?
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What is NOT a part of the research planning process?
What is NOT a part of the research planning process?
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What factor should be included when considering the document type for research?
What factor should be included when considering the document type for research?
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Study Notes
Course Information
- Course: GENG005 Writing & Presentation Skills - Part 2
- Lecture: 1 - Research and Information Gathering
- Date: Sunday, November 24, 2024
Educational Objectives
- Utilize effective research methods for content generation
- Ensure accuracy and credibility in technical writing
Outline
- Understanding the Research Process
- Planning for the Research Process
- Researching a topic
- Choosing Appropriate Research Methods
- Conducting Secondary Research
- Conducting Primary Research
- Conducting Experimental Primary Research
Understanding the Research Process - Research Goals
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Academic research: Aims to answer scholarly questions
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Example Questions:
- To what extent do standardized tests contribute to the success of public elementary schools?
- What effects do violent media have on teenagers?
- Focus: Abstract principles and theories
- Methodology: Extensive secondary research (literature review) before primary research.
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Example Questions:
-
Workplace research: Aims to solve practical problems
-
Example Questions:
- Should sales staff's notebook computers be replaced with tablets?
- What are the pros and cons of adopting a European-style privacy policy?
- Focus: Improving organizational processes and stakeholder needs
- Methodology: Significant primary research
-
Example Questions:
Academic vs. Workplace Research
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Academic Research:
- Nature of Questions: Abstract and theoretical
- Research Type: Primarily secondary research
- Outcome Focus: Understanding principles
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Workplace Research:
- Nature of Questions: Practical and situational
- Research Type: Primarily primary research
- Outcome Focus: Improving organizational effectiveness
Planning for the Research Process
- Eight steps in developing a research plan:
- Analyze the audience
- Analyze the purpose
- Analyze the subject
- Consider the document type
- Work out a schedule and budget
- Determine needed information for the document
- Determine information to acquire
- Create questions to answer in the document
Choosing Appropriate Research Methods
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Question-Based Research Methods: Diverse needs require distinct research methods
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Example Methods:
- Long-Term Predictions: Consider journals, magazines, reputable websites, and blogs for future changes (e.g., outsourcing in computer support)
- Product Evaluation: Consider secondary research, vendor site observations, product demonstrations, colleague interviews, and experimental comparisons for assessing specific product performance (e.g., scanner reliability)
-
Example Methods:
Research Question Types
-
Examples of research questions:
- What is the theory behind a process or technique?
- What is the history of a phenomenon? (e.g. social media)
- How is the current situation expected to change?
- What products are available to perform a task or provide a service?
- What are the strengths and weaknesses of competing products and services?
- Which product or service do experts recommend?
- What do stakeholders think about a current or proposed product or service?
- What are the facts about how jobs are done at a company?
- What can be learned about what caused a problem in an organization?
- What do personnel in a company think should be done about a situation?
- How well would a product or service work in an organization or an institution?
Conducting Secondary Research
- Objective: Gather insights from experts and scientists
- Goal: Acquire the best available information (accurate, unbiased, comprehensive, and current)
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Resources:
- Library: Specialized handbooks and subscription services
- Online Research: Using the web for information gathering
- Organizational Information Centers: Internal libraries for critical data for operations
- Specialists: For research inquiries and data retrieval
Understanding Research Tools
- Library Catalogs: Electronic records of physical holdings (books, journals, reports, audio, and video)
- Tips: Limit searches, use punctuation and logical operators (AND, OR, NOT), to find relevant information
- Online Databases: Access to full-text articles and documents (e.g., ProQuest)
- Al-based tools: Designed to enhance research resources
Conducting Primary Research
- Objective: Answering research questions
- Goal: Obtaining new, accurate, credible, reliable, and unbiased information accepted by the scientific community
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Major Categories:
- Data Analysis
- Observations and Demonstrations
- Inspections
- Experiments
- Field Research
- Interviews
- Inquiries
- Questionnaires
Conducting Experimental Primary Research
-
Experimental Research Phases:
- Establishing a hypothesis
- Testing the hypothesis
- Analyzing the data
- Reporting the data
Studying That Suits You
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Description
Test your knowledge on research methods and information gathering with this quiz. Focused on the research process, it covers topics such as secondary and primary research methodologies. Assess your understanding of how to ensure accuracy and credibility in technical writing.