Generative AI in Communications

Study Notes

Communications professionals face demands to produce content across various platforms
Generative AI helps automate tasks and boost productivity in communications
It is useful in marketing, PR, social media by drafting press releases, website copy, social posts, and presentation materials
Human input remains essential and AI saves time by handling initial content creation

Communications professionals spend time drafting, revising, and repurposing content
Constant content creation can be tedious and time-consuming
Generative AI automates initial content drafting and accelerates communications workflows
Prompts can be used to generate social media posts
AI-generated drafts can then be edited for tone, branding, and scheduled for posting
It helps in rapidly creating a high volume of customized social content
Similar automation applies to press releases, website pages, and emails
AI allows you to spend more time focusing on strategy rather than drafting content

Creating presentation materials for both in-house and external uses can be repetitive
AI generates initial slide outlines using key topics, narratives, data points, and talking points
AI can create a draft presentation with simple titles and first draft bullet points for each slide based on the provided narrative
This provides a starting point to refine messaging, brand slides, visuals and charts
AI generates charts comparing data, saving time
Using AI saves time and the human touch remains essential for strategy and customization

Keeping up-to-date on news and trends is challenging for communications teams
Monitoring many media sites, publications, blogs, and social networks consumes time
Generative AI scans thousands of sources across news, print, digital, video, and podcasts to highlight relevant stories and developments
Prompts focus AI on customized topics, such as auditing results and summarizing key news
It also covers findings coverage related to earnings or identifying top media mentions after a product launch
This allows you to start each day with a personalized news briefing
It saves time and enables quick adaptation of strategies based on emerging topics, events, and opportunities

Analyzing qualitative data from surveys, interviews, and focus groups is time-consuming
Generative AI reviews raw survey responses, interview transcripts, and focus group material to identify key takeaways, quotes, and insights
The AI synthesizes qualitative data to report on prevalent findings
This enables efficient summarizing of stakeholder feedback into key insights for action
Analysis informs messaging and content development focused on stakeholder concerns

Compiling statistics, metrics, and examples into reports for executives, investors, and stakeholders requires manually gathering data
Generative AI can automate pulling this data and generating report drafts through prompts
AI generates a report for the CEO by reviewing traffic sources, social media analytics, media mentions, email click throughs, event participation
A team can then review, refine, brand, and finalize the report for leadership
The ability to produce report drafts on demand allows scaling executive reporting and demonstrates impact more efficiently