Generative AI in Communications

• Communications roles require continuous content production across many platforms
• Generative AI is an emerging technology that automates communication tasks and boosts productivity
• Generative AI helps draft press releases, website copy, social posts, and presentation materials

Drafting Content

• Communication professionals spend time drafting, revising, and repurposing content
• Generative AI automates initial content drafting, accelerating communication workflows
• Prompts can create social media posts, like a 280-character Twitter post for a webinar or 120-character social media posts highlighting statistics
• AI-generated drafts allow for creating high volumes of customized social content

Developing Presentations

• Creating presentations requires time to create materials for in-house and external uses
• AI can generate initial slide outlines from prompts with key topics, narratives, data points, and talking points
• A PR manager can use AI to draft a 10-slide presentation for an employee town hall
• AI can "Create a chart comparing 2022 sales by region" or "Generate a pie chart showing market share of top competitors”
• Generative AI saves hours of manual drafting and research time for communications teams

Monitoring News and Industry Trends

• Staying updated on news and trends related to a company, competitors, and industry is challenging without AI
• Monitoring hundreds of media sites, publications, blogs, and social networks consumes time and resources
• Generative AI can scan thousands of sources, identifying relevant stories and developments each day
• Prompts can focus AI such as auditing results, summarizing key news, finding recent coverage, or identifying media mentions
• Personalized news briefings update on trends, events, and media narratives, enabling quicker strategy adaptations

Analyzing Surveys and Interviews

• Analyzing surveys, interviews, and focus groups provides valuable customer data, but is time-consuming
• Generative AI automates this, identifying key takeaways, quotes, and insights
• Prompts can analyze survey responses and interview transcripts, summarizing key takeaways
• AI synthesizes data in a report, such as for a customer satisfaction survey with 500 responses identifying common themes
• This analysis informs messaging and content development, focusing on stakeholder issues and themes

Automating Reporting

• Media monitoring includes compiling statistics, metrics, and examples into reports
• Gathering data on website traffic, social media engagement, press mentions, and email performance is done manually
• Generative AI automates data pulling and report drafting through prompts
• Asking the AI to generate a report for the CEO, by reviewing traffic sources, social media analytics, media mentions, email click throughs
• Teams refine these drafts with additional examples and context, branding the report for leadership
• On-demand report drafts scale executive reporting and demonstrate impacts effectively

Communications and the Future of Working with AI

• Generative AI uses will evolve, enhancing work efficiency in communications