General Study Notes Quiz
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Questions and Answers

A retailer wants to unify profiles using Loyalty ID which is different than the unique ID of their customers. Which object should the consultant use in identity resolution to perform exact match rules on the Loyalty ID?

  • Party Identification object (correct)
  • Individual object
  • Contact Identification object
  • Loyalty Identification object
  • A customer has a Master Customer table from their CRM to ingest into Data Cloud. The table contains a name and primary email address, along with other personally Identifiable information (PII). How should the fields be mapped to support identity resolution?

  • Map all fields to the Customer object.
  • Map name to the Individual object and email address to the Contact Phone Email object. (correct)
  • Create a new custom object with fields that directly match the incoming table.
  • Map all fields to the Individual object, adding a custom field for the email address.
  • Which two steps should a consultant take if a successfully configured Amazon S3 data stream fails to refresh with a "NO FILE FOUND" error message?

  • Check if the Amazon S3 data source is enabled in Data Cloud Setup.
  • Check if correct permissions are configured for the S3 user. (correct)
  • Check if the file exists in the specified bucket location. (correct)
  • Check if correct permissions are configured for the Data Cloud user.
  • Which data model subject area defines the revenue or quantity for an opportunity by product family?

    <p>Sales Order</p> Signup and view all the answers

    A Company created a segment targeting high value customers that it activates through Marketing Cloud for email communication. The company notices that the activated count is smaller than the segment count. What is a reason for this?

    <p>Data Cloud enforces the presence of Contact Point for Marketing Cloud activations. If the individual does not have a related Contact Point, it will not be activated.</p> Signup and view all the answers

    A Company wants to be able to calculate each customers lifetime value (LTV) but also create breakdowns of the revenue sourced by website, mobile app, and retail channels. What should a consultant use to address this use case in Data Cloud?

    <p>Metrics on metrics</p> Signup and view all the answers

    What should an organization use to stream inventory levels from an inventory management system into Data Cloud in a fast and scalable, near-real-time way?

    <p>Ingestion API</p> Signup and view all the answers

    A customer is concerned that the consolidation rate displayed in the identity resolution is quite low compared to their initial estimations. Which configuration change should a consultant consider in order to increase the consolidation rate?

    <p>Increase the number of matching rules.</p> Signup and view all the answers

    A Company recently started a new line of business. The new business specializes in gourmet camping food. For business reasons as well as security reasons, its important to keep all Data Cloud data separated by brand. Which capability best supports to separate its data by brand?

    <p>Data spaces for each brand</p> Signup and view all the answers

    An organization wants to enable users with the ability to identify and select text attributes from a picklist of options. Which Data Cloud feature should help with this use case?

    <p>Value suggestion</p> Signup and view all the answers

    Data Cloud receives a nightly file of all ecommerce transactions from the previous day. Several segments and activations depend upon calculated insights from the updated data in order to maintain accuracy in the customers scheduled campaign messages. What should the consultant do to ensure the ecommerce data is ready for use for each of the scheduled activations?

    <p>Use Flow to trigger a change data event on the ecommerce data to refresh calculated insights and segments before the activations are scheduled to run.</p> Signup and view all the answers

    To import campaign members into a campaign in Salesforce CRM, a user wants to export the segment to Amazon S3. The resulting file needs to include the Salesforce CRM Campaign ID in the name. What are two ways to achieve this outcome?

    <p>Include campaign identifier in the filename specification.</p> Signup and view all the answers

    A Company is configuring an identity resolution ruleset based on Fuzzy Name and Normalized Email. What should the Company do to ensure the best email address is activated?

    <p>Ensure Marketing Cloud is prioritized as the first data source in the Source Priority reconciliation rule.</p> Signup and view all the answers

    During a privacy law discussion with a customer, the customer indicates they need to honor requests for the right to be forgotten. The consultant determines that Consent API will solve this business need. Which two considerations should the consultant inform the customer about?

    <p>Data deletion requests submitted to Data Cloud are passed to all connected Salesforce clouds.</p> Signup and view all the answers

    A customer needs to integrate in real time with Salesforce CRM. Which feature accomplishes this requirement?

    <p>Streaming transforms</p> Signup and view all the answers

    A customer notices that their consolidation rate has recently increased. They contact the consultant to ask why. What are two likely explanations for the increase?

    <p>New data sources have been added to Data Cloud that largely overlap with the existing profiles.</p> Signup and view all the answers

    What is Data Cloud's primary value to customers?

    <p>To provide a unified view of a customer and their related data</p> Signup and view all the answers

    Which configuration supports separate Amazon S3 buckets for data ingestion and activation?

    <p>Dedicated S3 data sources in Data Cloud setup</p> Signup and view all the answers

    Signup and view all the answers

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