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Questions and Answers

When using structured data within a Gen AI session, what is the primary benefit of beginning with a well-defined 'Persona'?

  • It enhances the AI's capacity to generate solutions without constraints.
  • It ensures data privacy by anonymizing sensitive information.
  • It provides specific context, improving the relevance and applicability of AI-generated outputs. (correct)
  • It streamlines data processing by reducing the dataset's size.

Which of the following actions BEST reflects the recommended practice for beginning a Gen AI session for a new product/product enhancement ideation?

  • Immediately brainstorm a wide array of possible solutions.
  • Begin with a structured problem statement and customer persona. (correct)
  • Prioritize identifying key performance indicators (KPIs).
  • Start by defining the desired technological infrastructure.

A product development team is using Gen AI to brainstorm new features. How should 'Considerations' influence this process?

  • By excluding external data sources.
  • By incorporating key constraints, priorities, and limitations into the brainstorming process. (correct)
  • By encouraging unrestricted exploration of all possible features.
  • By prioritizing features that are technically complex.
  • By ensuring all team members' personal preferences are included.

A marketing team wants to use Gen AI to improve customer engagement. To align with the suggested framework, what initial steps should they take?

<p>Start by selecting a specific customer persona and outlining their desired outcomes. (C)</p> Signup and view all the answers

What is the strategic value of focusing on 'Jobs-to-be-Done' in conjunction with personas and problem definition?

<p>It enables a deeper understanding of the users' motivations and desired outcomes, leading to more effective and relevant solutions. (B)</p> Signup and view all the answers

A company is developing a smart home system. Which of the following approaches best integrates the problem-solving agenda?

<p>Conduct thorough user research to deeply understand user needs and pain points before designing solutions. (B)</p> Signup and view all the answers

What does 'Stake Out an AI Playing Field' imply in the context of the problem-solving process?

<p>It means exploring the potential applications and limitations of AI in addressing the identified problems. (D)</p> Signup and view all the answers

What is the most strategic reason for a product team to 'Unpack Assumptions & Unknowns' during the problem-solving phase?

<p>To ensure that the team operates based on validated insights rather than potentially flawed beliefs, thus mitigating risks. (C)</p> Signup and view all the answers

Which strategy most effectively mitigates the risk of a chatbot providing inaccurate or fabricated information?

<p>Employing AI-assisted search tools to provide the chatbot with near-real-time and relevant data during the session. (C)</p> Signup and view all the answers

How does the 'sliding' nature of a chatbot's context window primarily affect the quality of its responses over an extended conversation?

<p>It gradually diminishes accuracy as the chatbot 'forgets' earlier parts of the conversation due to token limits. (D)</p> Signup and view all the answers

A product manager wants a chatbot to analyze user feedback and suggest product improvements. Which approach would ensure the AI focuses on the most current and precise information?

<p>Equipping the chatbot with AI-assisted search to access near-real-time user feedback from various sources. (C)</p> Signup and view all the answers

What is the primary benefit of using a template to help create prompts?

<p>It ensures clarity and consistency in outputs, facilitates collaboration, and allows for reusability and scalability across projects. (B)</p> Signup and view all the answers

In the context of 'Framing the Problem,' what is the most crucial aspect to consider when articulating underserved needs?

<p>Understanding and clearly stating the customer's underlying needs and experiences related to the problem. (A)</p> Signup and view all the answers

When using the 'How Might We' prompt, what key questions should be addressed to deeply understand a persona's perspective?

<p>What outcomes are the persona trying to achieve, what are their pain points, barriers, and how do they feel about the problem? (C)</p> Signup and view all the answers

In the context of prompt engineering, how does increasing the amount of contextual information provided impact the likelihood of AI 'hallucinations' or irrelevant outputs?

<p>More extensive context generally reduces the probability of AI hallucinations by grounding the response within specific parameters. (D)</p> Signup and view all the answers

When initiating a new session with an AI model, what is the PRIMARY reason for explicitly defining 'who you are' in the session starter prompt?

<p>To provide context that influences the AI's response, thereby aligning it with the desired expertise and perspective. (B)</p> Signup and view all the answers

In the context of strategic product management, why is it essential to specify 'who your audience is' when starting a new session with an AI?

<p>To allow the AI to tailor its outputs and recommendations to suit the specific needs, expectations, and characteristics of that audience. (C)</p> Signup and view all the answers

Which action most effectively ensures ethical AI engagement when generating prompts?

<p>Establishing context in new sessions. (A)</p> Signup and view all the answers

Which of the following approaches should you AVOID regarding AI prompting and problem-solving?

<p>Prompt using solution speak. (A)</p> Signup and view all the answers

An organization wants to adopt a strategy that maximizes the value derived from AI-driven product outcomes. What should they focus on?

<p>Articulating a problem worth solving that will support Product Outcomes, based on persona and target outcomes. (B)</p> Signup and view all the answers

A design team is using AI to brainstorm new product features. Which behavior would lead to the LEAST effective results?

<p>They immediately start prompting the AI for solutions without defining the problem. (D)</p> Signup and view all the answers

In an AI-driven product development cycle, what action MOST effectively supports iterative improvement and alignment with user needs?

<p>Iteratively evolve the session. (C)</p> Signup and view all the answers

Flashcards

User Persona

Focuses on usage behavior, pains, goals, UX preferences, empathy, and qualitative feedback.

Buyer Persona

Focuses on buying motivation, budgetary constraints, business goals, value proposition, and quantitative data.

Persona

A composite profile representing a group of individuals, providing context for users and buyers.

Pains

Challenges and frustrations faced by users that need to be addressed.

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Gains

The positive outcomes and benefits users achieve by using a product or service.

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Jobs-to-be-Done

Objectives to complete, needs to satisfy, or problems to resolve.

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Prompt Engineering

Using AI to create and refine prompts for better problem-solving and persona development.

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ComfortAIble Scenario

Problems are simplifing smart home systems for users, enhancing tenant-domicile automation experiences, reducing management complexity & maintenance costs, tackling tactical challenges with strategic AI solutions and scaling and improving smart home usability.

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Data Science End Users

Individuals or groups who will use the data science products or insights. Understanding their needs is crucial.

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Content Strategist

Specialists who plan and create content to communicate product value and information.

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Usability Tester

Individuals who evaluate product ease-of-use. A Usability Tester will test how easy a product is to use.

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Business Analyst

Individuals who analyze business data to find insights and make recommendations.

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Session Context

Connecting the session to who you are, what your audience is, your goals, the required task, the constraints you face, and desired formats.

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Executive Leadership

Those in charge and leaders of an entire organization.

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Product Management

Managing the creation, marketing, and lifecycle of a product.

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UI/UX Developer

Individuals working on the UI/UX of a product.

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DevOps

Ensuring software operations run are stable and efficient.

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Session Starter Prompt

The process of initiating a session or interaction with a clear purpose and direction.

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Persona Role

The primary job or task that a persona is responsible for, giving context to their actions and needs.

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Persona Challenges

Difficulties or inefficiencies encountered by a persona in their typical workflow or tasks.

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Persona Outcomes

The intended achievements or desired results for a persona, helping to align product goals with user needs.

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Persona Considerations

Limitations, priorities, or constraints that influence a persona’s decisions or actions.

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AI Response Tone

The communication style for AI responses, ensuring the tone matches the persona and context.

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AI Output Format

Concise, actionable, and easily shareable formats for AI-generated content.

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Gen AI Session Goal

Using GenAI tools like ChatGPT with prepared data and external resources to explore solutions.

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Hallucination, Confabulation, and Error

Minimizing inaccurate or false information produced by AI, especially Large Language Models (LLMs).

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Session Context Window

The amount of textual information (in tokens) that an AI model can process at once in a conversation.

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Sliding Context Window

The context window 'moves' as you interact with an AI, with the oldest information being removed.

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Token Count

Breaking down text into smaller units; affects how much context the AI remembers.

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Context Summarization

Summarizing the key points in a conversation with the AI to keep the context within the token limit.

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AI-Assisted Search

Using real-time, up-to-date information with AI search tools (e.g., Copilot, Perplexity) to enhance accuracy.

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Leveraging Structured Data

Using specifically formatted data to ensure that the chatbot provides clear, relevant, and structured responses.

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Using Prompts by Reference

Using pre-existing frameworks to guide AI, such as Teresa Torres' Opportunity Solution Tree or Osterwalder's Customer Profile.

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Clarity and Consistency (Prompt)

Ensures outputs follow a consistent and repeatable structure.

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Collaboration Ready (Prompt)

Facilitates teamwork through a shared framework for prompts.

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Reusable and Scalable (Prompt)

Prompts and templates adapt across projects, efficiently ensuring quality.

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Articulating Underserved Needs

Clearly state user frustrations, and unaddressed needs.

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Problem Statement

A statement communicating insights about the problem space.

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Focus Efforts (Problem Statement)

Focuses on users' experiences to align engineering efforts.

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Tell the Customer’s Story

Using a narrative the customer's journey to get other onboard.

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How Might We Prompt

A prompt to uncover persona pain points, goals, barriers, and feelings.

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User 'Pains'

Challenges, frustrations, and negative experiences users encounter while trying to achieve their goals.

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User 'Gains'

Positive outcomes, benefits, and satisfactions users experience when their needs are met.

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User 'Jobs-to-be-Done'

The core needs, goals, or tasks users are trying to accomplish in a specific context.

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Poor Prompting: No Plan

Beginning interactions with AI without a specific aim or user context.

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Poor Prompting: Solution Speak

Using product or service terms instead of user-centered language in prompts.

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Poor Prompting: No Context

Asking for specific features without explaining the underlying user need or context.

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Ethical use of AI

Utilizing ethical AI to protect user privacy.

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Study Notes

  • Personas, problems, pains, & gains emphasize people over technologies.
  • It's important to know what problem is being solved and for whom.

ComfortAlble Scenario

  • ComfortAlble is an Al powered smart home system.
  • It simplifies smart home use for its users.
  • Enhances tenant-domicile automation experience.
  • Reduces management complexity & maintenance costs.
  • Tackles tactical challenges with strategic Al solutions.
  • Scales and improves smart home usability.

Personas

  • Personas define the "who".
  • They are composite profiles of groups of persons.
  • They act as a reference point providing context for users and buyers.
  • For example, "Charlie the Chocoholic" is a 10-year-old boy who seeks chocolate that delivers adventure and guilt-free pleasure with new, imaginative, healthier options.
  • User personas focus on usage behavior, pains & goals, UX preferences, behavioral insights, empathy & understanding, and qualitative feedback.
  • Buyer personas focus on buying motivation, budgetary constraints, business goals & pain points, value proposition & benefits, external factors of impact, and quantitative data.

Agenda includes study of

  • Personas
  • Problems
  • Prompt engineering
  • Jobs-to-be-done

Generative Al & Problems and Personas

  • An exploration of how Generative Al can be used in problems and personas
  • GAI is creative branch of AI.
  • GAI is made up of multiple AI like deep learning, neural networks, & NLP.
  • It makes new things like text, images, and music
  • It also makes things up, like hallucinations

Al Chatbot Dialog

  • Understood in considering the 3 roles of User, Assistant, & System
  • User is the person requesting
  • Assistant supplies the Al interface providing responses
  • System governs Assistant behavior

Prompt Engineering Essentials

  • Be exact with request.
  • Request an expert-level role if needed.
  • Show preferred format.
  • Use delimiters & data for request clarity.
  • Provide step-by-step instructions.
  • Give examples to improve understanding.
  • Quality input creates quality output.
  • Models can't read minds, brief replies lack depth, jumbled input equals jumbled output and no examples equals no clarity.

Session Context

  • Let AI know who you are, who your audience is, your goals, the task, constraints, and desired formats.
  • More context generally decreases AI hallucinations.

Session Starter Prompt Considerations

  • Persona description, role, and challenges.
  • Outcomes.
  • Tone.
  • What? It sets roles, context and tone.
  • Why? It keeps the session aligned on outcomes.
  • Reusable & Shareable: Keeps team sessions consistent.
  • Focus on Problems: Start with problems, not solutions.

Picking a Persona

  • Choose a problem statement and a customer persona to guide exploration of potential solutions.
  • Gen Al session starter should include structured date and external sources to be used in class exercises, using tools like Mural & Gen Al Chatbot.

Session Context Window

  • Setting an initial context helps future responses
  • Managing context will avoid forgetting earlier context
  • Accuracy affected when the context window slides from response.

Adding Outside Smarts

  • Use Al-assisted search tools like Copilot or Perplexity for near-real-time, relevant data.
  • Upload documents (PDF, PNG, etc.) for domain-specific knowledge.
  • This improves focus on relevant, accurate data by ensuring AI works with current, precise context.

Leveraging Structured Data

  • Think beyond Markdown and use formats such as e YAML, JSON, & CSV
  • Reduces vagueness and guarantees clearer, more relevant responses; structured data helps teams keep context.

Prompts by Reference

  • Ideas explored with a Teresa Torres Opportunity Solution Tree, customer pains and gains mapped, key interactions visualized, product positioning defined using Geoffrey Moore's framework, and testable hypotheses framed.

Prompts by Template

  • Template created for clarity, consistency, and collaboration
  • Teams align with the same framework
  • Can adapt with quality

Framing the Problem

  • Important to articulate underserved needs
  • Can lead to problem statements

Framing the Problem Information

  • Use a statement to know what was learned in problem space
  • Keeps efforts focused
  • Keep up to date with the costumer's story for stakeholders
  • Allows for prioritization with engineering

Problem Frame Example

  • "I am a security officer who is trying to ensure efficiency but passengers arrive unprepared, because they lack awareness, which makes me feel frustrated."

When Prompting

  • What are the key pain points for the person?
  • What outcomes is the persona trying to achieve?
  • What obstacles are in the way of people succeeding?
  • How does that persona feel about the issue?

Activities include

  • Personas: Pains, Gains, & JTBD to identify with the persona
  • Frame the Problem by documenting one under an investigation

Rules of the Road

  • DO establish context in new sessions, explore problems before solutions, iteratively evolve the session, generate conversation for humans & engage ethically.
  • DON'T start prompting without a plan, prompt using solution speak, ask for features with no context, craft tactical plan from scratch & ignore your organization's Al & Privacy policies.

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