Podcast
Questions and Answers
When using structured data within a Gen AI session, what is the primary benefit of beginning with a well-defined 'Persona'?
When using structured data within a Gen AI session, what is the primary benefit of beginning with a well-defined 'Persona'?
- It enhances the AI's capacity to generate solutions without constraints.
- It ensures data privacy by anonymizing sensitive information.
- It provides specific context, improving the relevance and applicability of AI-generated outputs. (correct)
- It streamlines data processing by reducing the dataset's size.
Which of the following actions BEST reflects the recommended practice for beginning a Gen AI session for a new product/product enhancement ideation?
Which of the following actions BEST reflects the recommended practice for beginning a Gen AI session for a new product/product enhancement ideation?
- Immediately brainstorm a wide array of possible solutions.
- Begin with a structured problem statement and customer persona. (correct)
- Prioritize identifying key performance indicators (KPIs).
- Start by defining the desired technological infrastructure.
A product development team is using Gen AI to brainstorm new features. How should 'Considerations' influence this process?
A product development team is using Gen AI to brainstorm new features. How should 'Considerations' influence this process?
- By excluding external data sources.
- By incorporating key constraints, priorities, and limitations into the brainstorming process. (correct)
- By encouraging unrestricted exploration of all possible features.
- By prioritizing features that are technically complex.
- By ensuring all team members' personal preferences are included.
A marketing team wants to use Gen AI to improve customer engagement. To align with the suggested framework, what initial steps should they take?
A marketing team wants to use Gen AI to improve customer engagement. To align with the suggested framework, what initial steps should they take?
What is the strategic value of focusing on 'Jobs-to-be-Done' in conjunction with personas and problem definition?
What is the strategic value of focusing on 'Jobs-to-be-Done' in conjunction with personas and problem definition?
A company is developing a smart home system. Which of the following approaches best integrates the problem-solving agenda?
A company is developing a smart home system. Which of the following approaches best integrates the problem-solving agenda?
What does 'Stake Out an AI Playing Field' imply in the context of the problem-solving process?
What does 'Stake Out an AI Playing Field' imply in the context of the problem-solving process?
What is the most strategic reason for a product team to 'Unpack Assumptions & Unknowns' during the problem-solving phase?
What is the most strategic reason for a product team to 'Unpack Assumptions & Unknowns' during the problem-solving phase?
Which strategy most effectively mitigates the risk of a chatbot providing inaccurate or fabricated information?
Which strategy most effectively mitigates the risk of a chatbot providing inaccurate or fabricated information?
How does the 'sliding' nature of a chatbot's context window primarily affect the quality of its responses over an extended conversation?
How does the 'sliding' nature of a chatbot's context window primarily affect the quality of its responses over an extended conversation?
A product manager wants a chatbot to analyze user feedback and suggest product improvements. Which approach would ensure the AI focuses on the most current and precise information?
A product manager wants a chatbot to analyze user feedback and suggest product improvements. Which approach would ensure the AI focuses on the most current and precise information?
What is the primary benefit of using a template to help create prompts?
What is the primary benefit of using a template to help create prompts?
In the context of 'Framing the Problem,' what is the most crucial aspect to consider when articulating underserved needs?
In the context of 'Framing the Problem,' what is the most crucial aspect to consider when articulating underserved needs?
When using the 'How Might We' prompt, what key questions should be addressed to deeply understand a persona's perspective?
When using the 'How Might We' prompt, what key questions should be addressed to deeply understand a persona's perspective?
In the context of prompt engineering, how does increasing the amount of contextual information provided impact the likelihood of AI 'hallucinations' or irrelevant outputs?
In the context of prompt engineering, how does increasing the amount of contextual information provided impact the likelihood of AI 'hallucinations' or irrelevant outputs?
When initiating a new session with an AI model, what is the PRIMARY reason for explicitly defining 'who you are' in the session starter prompt?
When initiating a new session with an AI model, what is the PRIMARY reason for explicitly defining 'who you are' in the session starter prompt?
In the context of strategic product management, why is it essential to specify 'who your audience is' when starting a new session with an AI?
In the context of strategic product management, why is it essential to specify 'who your audience is' when starting a new session with an AI?
Which action most effectively ensures ethical AI engagement when generating prompts?
Which action most effectively ensures ethical AI engagement when generating prompts?
Which of the following approaches should you AVOID regarding AI prompting and problem-solving?
Which of the following approaches should you AVOID regarding AI prompting and problem-solving?
An organization wants to adopt a strategy that maximizes the value derived from AI-driven product outcomes. What should they focus on?
An organization wants to adopt a strategy that maximizes the value derived from AI-driven product outcomes. What should they focus on?
A design team is using AI to brainstorm new product features. Which behavior would lead to the LEAST effective results?
A design team is using AI to brainstorm new product features. Which behavior would lead to the LEAST effective results?
In an AI-driven product development cycle, what action MOST effectively supports iterative improvement and alignment with user needs?
In an AI-driven product development cycle, what action MOST effectively supports iterative improvement and alignment with user needs?
Flashcards
User Persona
User Persona
Focuses on usage behavior, pains, goals, UX preferences, empathy, and qualitative feedback.
Buyer Persona
Buyer Persona
Focuses on buying motivation, budgetary constraints, business goals, value proposition, and quantitative data.
Persona
Persona
A composite profile representing a group of individuals, providing context for users and buyers.
Pains
Pains
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Gains
Gains
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Jobs-to-be-Done
Jobs-to-be-Done
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Prompt Engineering
Prompt Engineering
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ComfortAIble Scenario
ComfortAIble Scenario
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Data Science End Users
Data Science End Users
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Content Strategist
Content Strategist
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Usability Tester
Usability Tester
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Business Analyst
Business Analyst
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Session Context
Session Context
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Executive Leadership
Executive Leadership
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Product Management
Product Management
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UI/UX Developer
UI/UX Developer
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DevOps
DevOps
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Session Starter Prompt
Session Starter Prompt
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Persona Role
Persona Role
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Persona Challenges
Persona Challenges
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Persona Outcomes
Persona Outcomes
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Persona Considerations
Persona Considerations
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AI Response Tone
AI Response Tone
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AI Output Format
AI Output Format
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Gen AI Session Goal
Gen AI Session Goal
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Hallucination, Confabulation, and Error
Hallucination, Confabulation, and Error
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Session Context Window
Session Context Window
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Sliding Context Window
Sliding Context Window
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Token Count
Token Count
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Context Summarization
Context Summarization
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AI-Assisted Search
AI-Assisted Search
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Leveraging Structured Data
Leveraging Structured Data
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Using Prompts by Reference
Using Prompts by Reference
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Clarity and Consistency (Prompt)
Clarity and Consistency (Prompt)
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Collaboration Ready (Prompt)
Collaboration Ready (Prompt)
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Reusable and Scalable (Prompt)
Reusable and Scalable (Prompt)
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Articulating Underserved Needs
Articulating Underserved Needs
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Problem Statement
Problem Statement
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Focus Efforts (Problem Statement)
Focus Efforts (Problem Statement)
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Tell the Customer’s Story
Tell the Customer’s Story
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How Might We Prompt
How Might We Prompt
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User 'Pains'
User 'Pains'
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User 'Gains'
User 'Gains'
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User 'Jobs-to-be-Done'
User 'Jobs-to-be-Done'
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Poor Prompting: No Plan
Poor Prompting: No Plan
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Poor Prompting: Solution Speak
Poor Prompting: Solution Speak
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Poor Prompting: No Context
Poor Prompting: No Context
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Ethical use of AI
Ethical use of AI
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Study Notes
- Personas, problems, pains, & gains emphasize people over technologies.
- It's important to know what problem is being solved and for whom.
ComfortAlble Scenario
- ComfortAlble is an Al powered smart home system.
- It simplifies smart home use for its users.
- Enhances tenant-domicile automation experience.
- Reduces management complexity & maintenance costs.
- Tackles tactical challenges with strategic Al solutions.
- Scales and improves smart home usability.
Personas
- Personas define the "who".
- They are composite profiles of groups of persons.
- They act as a reference point providing context for users and buyers.
- For example, "Charlie the Chocoholic" is a 10-year-old boy who seeks chocolate that delivers adventure and guilt-free pleasure with new, imaginative, healthier options.
- User personas focus on usage behavior, pains & goals, UX preferences, behavioral insights, empathy & understanding, and qualitative feedback.
- Buyer personas focus on buying motivation, budgetary constraints, business goals & pain points, value proposition & benefits, external factors of impact, and quantitative data.
Agenda includes study of
- Personas
- Problems
- Prompt engineering
- Jobs-to-be-done
Generative Al & Problems and Personas
- An exploration of how Generative Al can be used in problems and personas
- GAI is creative branch of AI.
- GAI is made up of multiple AI like deep learning, neural networks, & NLP.
- It makes new things like text, images, and music
- It also makes things up, like hallucinations
Al Chatbot Dialog
- Understood in considering the 3 roles of User, Assistant, & System
- User is the person requesting
- Assistant supplies the Al interface providing responses
- System governs Assistant behavior
Prompt Engineering Essentials
- Be exact with request.
- Request an expert-level role if needed.
- Show preferred format.
- Use delimiters & data for request clarity.
- Provide step-by-step instructions.
- Give examples to improve understanding.
- Quality input creates quality output.
- Models can't read minds, brief replies lack depth, jumbled input equals jumbled output and no examples equals no clarity.
Session Context
- Let AI know who you are, who your audience is, your goals, the task, constraints, and desired formats.
- More context generally decreases AI hallucinations.
Session Starter Prompt Considerations
- Persona description, role, and challenges.
- Outcomes.
- Tone.
- What? It sets roles, context and tone.
- Why? It keeps the session aligned on outcomes.
- Reusable & Shareable: Keeps team sessions consistent.
- Focus on Problems: Start with problems, not solutions.
Picking a Persona
- Choose a problem statement and a customer persona to guide exploration of potential solutions.
- Gen Al session starter should include structured date and external sources to be used in class exercises, using tools like Mural & Gen Al Chatbot.
Session Context Window
- Setting an initial context helps future responses
- Managing context will avoid forgetting earlier context
- Accuracy affected when the context window slides from response.
Adding Outside Smarts
- Use Al-assisted search tools like Copilot or Perplexity for near-real-time, relevant data.
- Upload documents (PDF, PNG, etc.) for domain-specific knowledge.
- This improves focus on relevant, accurate data by ensuring AI works with current, precise context.
Leveraging Structured Data
- Think beyond Markdown and use formats such as e YAML, JSON, & CSV
- Reduces vagueness and guarantees clearer, more relevant responses; structured data helps teams keep context.
Prompts by Reference
- Ideas explored with a Teresa Torres Opportunity Solution Tree, customer pains and gains mapped, key interactions visualized, product positioning defined using Geoffrey Moore's framework, and testable hypotheses framed.
Prompts by Template
- Template created for clarity, consistency, and collaboration
- Teams align with the same framework
- Can adapt with quality
Framing the Problem
- Important to articulate underserved needs
- Can lead to problem statements
Framing the Problem Information
- Use a statement to know what was learned in problem space
- Keeps efforts focused
- Keep up to date with the costumer's story for stakeholders
- Allows for prioritization with engineering
Problem Frame Example
- "I am a security officer who is trying to ensure efficiency but passengers arrive unprepared, because they lack awareness, which makes me feel frustrated."
When Prompting
- What are the key pain points for the person?
- What outcomes is the persona trying to achieve?
- What obstacles are in the way of people succeeding?
- How does that persona feel about the issue?
Activities include
- Personas: Pains, Gains, & JTBD to identify with the persona
- Frame the Problem by documenting one under an investigation
Rules of the Road
- DO establish context in new sessions, explore problems before solutions, iteratively evolve the session, generate conversation for humans & engage ethically.
- DON'T start prompting without a plan, prompt using solution speak, ask for features with no context, craft tactical plan from scratch & ignore your organization's Al & Privacy policies.
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