Questions and Answers
What is the age range of people referred to as Gen Z?
Why did Ja'Kobi Moore use TikTok's search bar?
What makes TikTok's algorithm appealing to Gen Z?
Why does Nailah Roberts prefer using TikTok to find restaurants?
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What is the broader transformation in digital search that TikTok's rise is part of?
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What does TikTok's algorithm do with user interactions?
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What is the benefit of TikTok videos over Google search results or YouTube videos, according to Ja'Kobi Moore?
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What does the term 'interaction' refer to in the context of TikTok's algorithm?
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What percentage of young people look for a place for lunch on TikTok or Instagram instead of Google Maps or Search?
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What is the primary way Gen Z-ers search for information on TikTok?
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What is the main difference between searching on Google and searching on TikTok?
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What is the length of YouTube Shorts videos?
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Why does Google think TikTok is encroaching on its search engine territory?
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What is TikTok's response to questions about its search function and products in testing?
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What type of content has Google incorporated into its search results since 2019?
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What do Gen Z-ers often use TikTok for, besides searching for products and local businesses?
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Study Notes
Gen Z and TikTok
- Gen Z refers to people born between 1997 and 2012.
- For Gen Z, TikTok is increasingly used as a search engine, in addition to its viral dance videos and pop music.
TikTok's search functionality
- TikTok's powerful algorithm personalizes videos shown to users based on their interactions with content.
- Users can find information catered to their tastes through TikTok's search bar.
- TikTok videos provide a more interactive and personalized experience compared to traditional Google searches.
How Gen Z uses TikTok
- Ja'Kobi Moore, 15, used TikTok to find information on how to ask teachers for a letter of recommendation.
- Nailah Roberts, 25, uses TikTok to look for restaurants in Los Angeles, and finds bite-size clips more engaging than written reviews.
Shift in digital search
- Google remains the world's dominant search engine, but people are turning to other platforms for specific search needs (e.g., Amazon for products, Instagram for trends, Snapchat's Snap Maps for local businesses).
- Google has taken notice of TikTok's rise as a discovery tool.
Google's response
- Google has incorporated images and videos into its search engine, including TikTok videos since 2019.
- Google released YouTube Shorts in 2020, which shares vertical videos less than a minute long, and includes this content in search results.
Interactive searching on TikTok
- Searching on TikTok is often more interactive than traditional Google searches.
- Gen Z-ers crowdsource recommendations from TikTok videos, watching multiple videos to find what they're looking for.
- They verify the veracity of suggestions based on comments posted in response to videos.
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Description
This quiz is about an article discussing how Gen Z uses TikTok as a search engine and Google's response to its popularity. It also mentions a personal anecdote about a high school student.