Untitled Quiz

A company's plan to generate profits, outlining products/services, target market, and anticipated costs.

The four key factors in marketing: product, price, place, and promotion.

How a customer perceives the worth of a product or service, based on benefits and price-to-quality ratio.

A clear description of what a product or service offers and why customers should choose it.

A metric used in aviation to measure traffic by calculating passenger kilometers traveled.

An aviation metric that measures an airline's capacity by multiplying the number of seats by the total distance.

Represents the percentage of available seats filled on a flight, calculated by dividing RPK by ASM.

Airlines offering a wide range of services, multiple destinations, and a hub-and-spoke network.

An airline model where passengers connect through hubs to reach various destinations.

Distributing a limited number of seats strategically for maximum revenue.

Loyalty programs that reward frequent flyers with points for flights and other benefits.

Managing customer interactions, using data analysis to enhance service and revenue.

A framework for examining a company's Strengths, Weaknesses, Opportunities, and Threats.

The proportion of denied boardings to total boardings, indicating wasted revenue.

Airlines focusing on low fares and minimal services, often using a point-to-point network.

Offering products/services at a lower price than competitors to attract price-sensitive customers.

Additional services offered by airlines beyond the basic fare, such as baggage fees, snacks, and seat selection.

Standing out from competitors by offering unique features or services, even at a slightly higher price.

Companies that bundle travel packages, including flights, accommodation, and activities.

Flights with a fixed timetable, following a set route.

Flights operated on demand, not following a fixed schedule.

Flights booked by a group or organization, not included in a regular airline schedule.

An airline model where flights directly connect two specific cities, without hubs.

Using a single type or similar types of aircraft for operational efficiency and cost savings.

Maximizing the use of aircraft to increase revenue by scheduling more frequent flights.

The time between landing and taking off again, crucial for maximizing flight frequency.

Using aircraft that consume less fuel to reduce operating costs.

Combining two or more companies to create a larger entity, often for strategic advantage.

Smaller companies controlled by a larger parent company.