Future Trends of Media and Information

Current and Future Trends of Media and Information

• Media and information are constantly changing, requiring individuals to adapt.

Massive Open Online Course (MOOC)

• MOOC is a model for online learning accessible to anyone, regardless of location or attendance limits.
• MOOCs represent a shift in education from physical to virtual.
• Learning happens online, outside traditional schools or universities.
• Information technologies, including analytics, help instructors assess student learning.
• MOOCs emphasize connectedness among learners.
• Free web-based distance learning programs designed for large numbers of students across different locations.

Implications of MOOC

• Attendance is not a factor making it an alternative for those unable to attend regular schools.
• Managing MOOC is cheaper than running traditional educational institutions.
• Analytics data improves the learning process.
• MOOCs facilitate global education by connecting learners and instructors worldwide.

MOOC Platforms examples

• Examples were not included in the provided text.

Other Trends in Media and Information

• Wearable technology: Electronic devices worn as accessories or integrated into clothing, providing real-time data, convenience, and connectivity.
• 3D Environment: Computer-generated space using depth perception and spatial memory for a realistic environment, used in film, gaming, architecture, and product design.
• Ubiquitous Learning (u-learning): Flexible learning environment allowing students to learn anytime, anywhere using devices like smartphones and tablets.
• Paperless Society: Replacement of paper communication with electronic methods.

Text Media

• Text Media: Simple and flexible format for presenting information, whether handwritten, printed, or displayed on-screen.

Text as Visual

• Typeface (font): Representation or style of text in digital format, including alphabets, numbers, punctuation, symbols, and special characters.
• File formats: True Type Font (.ttf), Open Type Font (.otf)

Types of Typeface

• Serif: Connotes formality and readability, often used in books, newspapers, and research publications (e.g., Times New Roman, Garamond, Baskerville).
• Sans Serif: Used for clear, direct text such as road signage and webpage design (e.g., Arial, Helvetica, Tahoma, Verdana, Calibri).

Importance of Text-Based Media

• Text is the easiest way to communicate in absence of images.
• Font types can express different emotions or meanings.
• Critical questions for consumers of text media:
  • Who is sending the message?
  • What techniques are used to attract attention?
  • What language is used?
  • What views are represented? Are they balanced?
  • How might the message be interpreted?
  • What is omitted, slurred, or added?

Visual Media

• Visual Media: Information in the form of visual representations.

Types of Visual Media

• Photograph
• Video
• Screenshots
• Infographics
• Data Visualization
• Comic Strips/ Cartoon
• Memes
• Visual note-taking

Purpose of Visual Media

• To gain attention, increase interest, create meaning, and facilitate retention.

Visual Design Elements

• LINE – describes a shape or outline.
• SHAPE – the outline or boundary of an object; may be organic.
• VALUE (brightness) – the degree of light and dark in a design.
• TEXTURE – the perceived surface feel; roughness or smoothness.
• COLOR – determined by HUE (name), INTENSITY (purity), and VALUE (lightness/darkness); used for emphasis, emotion.
• FORM – a figure with volume and thickness, implying a 3-dimensional object through light and shading.

Visual Design Principles

• CONSISTENCY - consistency of margins, typeface, typestyle, and colors, especially in multi-page documents.
• CENTER OF INTEREST - an area that first attracts attention through contrast, color, or placement.
• BALANCE - visual equality in shape, form, value, color; can be symmetrical or asymmetrical.
• HARMONY - brings together a composition with similar units.
• CONTRAST - offers change in value, creating visual discord and emphasis.
• DIRECTIONAL MOVEMENT - visual flow through the composition.
• RHYTHM - movement with regularly recurring elements.
• PERSPECTIVE - arrangement of objects in space to appear as in real life.
• DOMINANCE - gives interest, counteracting confusion and monotony.

Combining Design Elements

• Effective communication of visual instructional messages achieved through the correct use of design elements and principles.

Audio Media

• Audio Media: Communication using recordings to deliver information through sound.
• Sound can set mood and convey emotions.

Types of Audio Information and Media

• Radio broadcast: Live or recorded audio for a wide audience.
• Music: Vocal or instrumental sounds combined for beauty and emotion.
• Sound Recording: Recording of interviews or environmental sounds.
• Sound Clips/ Effects: Artificially reproduced sounds for dramatic effect.
• Audio Podcast: Downloadable audio or video file, usually part of a series.

Characteristics of Sound

• Volume
• Tone
• Pitch
• Loudness

Purpose of Using Sound/ Audio Media

• To give instruction or information.
• To provide feedback.
• To personalize or customize.

Elements of Sound Design

• DIALOGUE - speech, conversation, voice-over
• SOUND EFFECTS - sounds other than music or dialogue used to create an effect
• MUSIC - vocal or instrumental sounds combined to produce beauty and emotion
• SILENCE – Absence of audio or sound.

Principles of Sound Design

• MIXING - combination, balance, and control of multiple sound elements
• PACE - time control, rhythm, or order of events
• STEREO IMAGING - using left and right channels to create a sense of space and depth.
• TRANSITION - how you get from one segment or element to another.

Types of Transitions

• SEGUE - one element stops, and the next begins seamlessly.
• CROSS-FADE - one element fades out while the next fades in.
• V-FADE - the first element fades to inaudible before the second begins.
• FADE TO BLACK - audio gradually decreases to complete silence.
• Stereo Imaging - manipulating the placement of sounds across left and right channel for depth during a transition with different sounds

Motion Media

• Motion Media: Visual media giving the appearance of movement, combining graphics, footage, and audio.
• Illusion of motion created through a sequence of graphics or images, often using a storyboard.

Different Formats of Motion Media

• ANIMATION - Method by which still figures are manipulated to appear as moving images.
• Video - also called a film, movie or motion picture is a series of still or moving images.

Steps in Formal Production of Animation

• Writing the story.
• Sketching the major scenes.
• Adding music and other details.
• Rendering of drawings

Principles of Motion Media

• SPEED – perceived pace of visual elements, influencing emotions.
• DIRECTION - movement from one point to another, including growth or shrinkage.
• TIMING - duration or speed of actions within the animation.
• TRANSITION - effects used to switch between scenes smoothly.
• SOUND & COLOR – adding depth and guiding perception.
• BLURRING - effect where moving objects appear slightly blurred, used to imply fast movement or censor information.

Manipulative Media

• Manipulative Media: Tools used to aid hands-on learning, including physical objects or computer programs that learners can manipulate.
• Engage the user and interact with him or her in a way that non-interactive media do not.

Different Platforms of Interactive Media

• Video Games (multiplayer)
• Role-Playing Games (RPG)
• Massive Multiplayer Online Role-Playing Game (MMORPG)
• Interactive Websites (Polls, surveys, exams, exercise)
• Virtual Reality and Immerse Environments
• Social Media

Manipulative Media

• Multimedia: Combination of text, speech, sound, graphics, animation, and video.
• Combining media enhances effectiveness, compensating for weaknesses.

Design Process of Multimedia

• Pre-production: Research, storyboarding, and planning.
• Production: Creating the product.
• Post-production: Evaluation, redesign, and documentation.
• Presentation: Showcasing and gathering feedback.

Advantages of Multimedia

• Multi-sensorial (sight, hearing, etc.)
• It can be interactive
• It caters to a wide audience

Disadvantages of Multimedia

• It can take up a lot of digital storage
• Some products may cater to the larger population but neglect some groups (ex. PWDs, non-native language speakers)

Uses of Multimedia

• Entertainment
• Education
• Engineering
• Mathematics
• Scientific Research (Robotics)
• Industry
• Medicine
• Multimedia in Public Places