Podcast
Questions and Answers
What is one thing companies want to know about the future?
What is one thing companies want to know about the future?
Future trends
What can happen if a company makes a wrong guess about the future?
What can happen if a company makes a wrong guess about the future?
They can lose money
What is one method companies use to predict future trends?
What is one method companies use to predict future trends?
Studying how people behave
What do companies do to study people's behavior?
What do companies do to study people's behavior?
What did John Naisbitt say would become more important in the future?
What did John Naisbitt say would become more important in the future?
What was another prediction Naisbitt made about companies?
What was another prediction Naisbitt made about companies?
According to Naisbitt, what would the world become in the future?
According to Naisbitt, what would the world become in the future?
What must companies do to make good predictions about the future?
What must companies do to make good predictions about the future?
What are two benefits of companies making good predictions?
What are two benefits of companies making good predictions?
What was the name of John Naisbitt's book?
What was the name of John Naisbitt's book?
Flashcards
Predicting Future Trends
Predicting Future Trends
Estimating future developments or changes in various areas such as technology, economics, or consumer behavior.
Analyzing Consumer Behavior
Analyzing Consumer Behavior
Studying the actions and reactions of individuals to understand broader patterns.
Megatrends
Megatrends
A book by John Naisbitt that forecasted major societal shifts.
Global Economy
Global Economy
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Research
Research
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Study Notes
- Companies aim to predict future trends to make informed decisions.
- Accurate predictions can lead to financial gain, while incorrect ones can result in losses.
- Prediction methods include studying consumer behavior through group surveys.
- Understanding a small group's behavior is used to infer the behavior of a larger population.
- This information helps predict future consumer actions and purchasing decisions.
- John Naisbitt's book "Megatrends" predicted the increasing importance of technology and information.
- Naisbitt also foresaw the need for faster business operations.
- His most significant prediction was increased global connectivity in a global economy.
- Many of Naisbitt's predictions proved accurate.
- Extensive research is crucial for making reliable future predictions.
- Accurate predictions enable companies to develop better products and increase profits.
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