Future-Proofing Heineken

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Questions and Answers

Where is HEINEKEN's global headquarters located?

  • Berlin
  • London
  • Brussels
  • Amsterdam (correct)

Who prepared the case 'FUTURE-PROOFING HEINEKEN: THE EVERGREEN STRATEGY'?

  • CEO of HEINEKEN
  • Professor Niccolò Pisani and Researcher Inès Augier (correct)
  • Capital Markets Event organizers
  • IMD – International Institute for Management Development

When did the preliminary results for 2022 get presented?

  • During the evening in Amsterdam
  • During the offsite location meeting
  • The text does not mention this
  • During the recent two-day Capital Markets Event (correct)

What is the purpose of the case prepared by Niccolò Pisani and Inès Augier?

<p>Basis for class discussion (B)</p> Signup and view all the answers

Who is Dolf van den Brink?

<p>CEO of HEINEKEN (C)</p> Signup and view all the answers

Where is HEINEKEN's global headquarters located?

<p>Amsterdam (A)</p> Signup and view all the answers

Who is the CEO of HEINEKEN?

<p>Dolf van den Brink (C)</p> Signup and view all the answers

What did the executive team gather to discuss?

<p>The company's future (B)</p> Signup and view all the answers

What is the purpose of the case prepared by Professor Niccolò Pisani and Researcher Inès Augier?

<p>Basis for class discussion (C)</p> Signup and view all the answers

Where is the International Institute for Management Development (IMD) located?

<p>Lausanne, Switzerland (C)</p> Signup and view all the answers

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Study Notes

HEINEKEN Company Information

  • HEINEKEN's global headquarters is located in Amsterdam.
  • Dolf van den Brink is the CEO of HEINEKEN.

The Case Study

  • The case 'FUTURE-PROOFING HEINEKEN: THE EVERGREEN STRATEGY' was prepared by Professor Niccolò Pisani and Researcher Inès Augier.
  • The purpose of the case is to discuss the company's strategy and future plans.

IMD and the Case Study

  • The International Institute for Management Development (IMD) is located in Lausanne, Switzerland.
  • The case study was prepared by Professor Niccolò Pisani and Researcher Inès Augier, who are affiliated with IMD.

Company Events

  • The executive team gathered to discuss the company's strategy and future plans.
  • The preliminary results for 2022 were presented.

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