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10 Questions

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Future-Proofing Heineken

Created by

@UpscaleBay5844

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Questions and Answers

Where is HEINEKEN's global headquarters located?

Berlin

London

Brussels

Amsterdam (correct)

Who prepared the case 'FUTURE-PROOFING HEINEKEN: THE EVERGREEN STRATEGY'?

CEO of HEINEKEN

Professor Niccolò Pisani and Researcher Inès Augier (correct)

Capital Markets Event organizers

IMD – International Institute for Management Development

When did the preliminary results for 2022 get presented?

During the evening in Amsterdam

During the offsite location meeting

The text does not mention this

During the recent two-day Capital Markets Event (correct)

What is the purpose of the case prepared by Niccolò Pisani and Inès Augier?

Basis for class discussion Signup and view all the answers

Who is Dolf van den Brink?

CEO of HEINEKEN Signup and view all the answers

Where is HEINEKEN's global headquarters located?

Amsterdam Signup and view all the answers

Who is the CEO of HEINEKEN?

Dolf van den Brink Signup and view all the answers

What did the executive team gather to discuss?

The company's future Signup and view all the answers

What is the purpose of the case prepared by Professor Niccolò Pisani and Researcher Inès Augier?

Basis for class discussion Signup and view all the answers

Where is the International Institute for Management Development (IMD) located?

Lausanne, Switzerland Signup and view all the answers

Study Notes

HEINEKEN Company Information

HEINEKEN's global headquarters is located in Amsterdam.
Dolf van den Brink is the CEO of HEINEKEN.

The Case Study

The case 'FUTURE-PROOFING HEINEKEN: THE EVERGREEN STRATEGY' was prepared by Professor Niccolò Pisani and Researcher Inès Augier.
The purpose of the case is to discuss the company's strategy and future plans.

IMD and the Case Study

The International Institute for Management Development (IMD) is located in Lausanne, Switzerland.
The case study was prepared by Professor Niccolò Pisani and Researcher Inès Augier, who are affiliated with IMD.

Company Events

The executive team gathered to discuss the company's strategy and future plans.
The preliminary results for 2022 were presented.

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Description

Test your knowledge of future-proofing strategies in the beverage industry with this quiz based on the case study "Future-Proofing Heineken: The Evergreen Strategy" by Professor Niccolò Pisani and Researcher Inès Augier. Copyright © 2023 by IMD – International Institute for Management Development.