Podcast
Questions and Answers
Where is HEINEKEN's global headquarters located?
Where is HEINEKEN's global headquarters located?
Who prepared the case 'FUTURE-PROOFING HEINEKEN: THE EVERGREEN STRATEGY'?
Who prepared the case 'FUTURE-PROOFING HEINEKEN: THE EVERGREEN STRATEGY'?
When did the preliminary results for 2022 get presented?
When did the preliminary results for 2022 get presented?
What is the purpose of the case prepared by Niccolò Pisani and Inès Augier?
What is the purpose of the case prepared by Niccolò Pisani and Inès Augier?
Signup and view all the answers
Who is Dolf van den Brink?
Who is Dolf van den Brink?
Signup and view all the answers
Where is HEINEKEN's global headquarters located?
Where is HEINEKEN's global headquarters located?
Signup and view all the answers
Who is the CEO of HEINEKEN?
Who is the CEO of HEINEKEN?
Signup and view all the answers
What did the executive team gather to discuss?
What did the executive team gather to discuss?
Signup and view all the answers
What is the purpose of the case prepared by Professor Niccolò Pisani and Researcher Inès Augier?
What is the purpose of the case prepared by Professor Niccolò Pisani and Researcher Inès Augier?
Signup and view all the answers
Where is the International Institute for Management Development (IMD) located?
Where is the International Institute for Management Development (IMD) located?
Signup and view all the answers
Study Notes
HEINEKEN Company Information
- HEINEKEN's global headquarters is located in Amsterdam.
- Dolf van den Brink is the CEO of HEINEKEN.
The Case Study
- The case 'FUTURE-PROOFING HEINEKEN: THE EVERGREEN STRATEGY' was prepared by Professor Niccolò Pisani and Researcher Inès Augier.
- The purpose of the case is to discuss the company's strategy and future plans.
IMD and the Case Study
- The International Institute for Management Development (IMD) is located in Lausanne, Switzerland.
- The case study was prepared by Professor Niccolò Pisani and Researcher Inès Augier, who are affiliated with IMD.
Company Events
- The executive team gathered to discuss the company's strategy and future plans.
- The preliminary results for 2022 were presented.
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
Description
Test your knowledge of future-proofing strategies in the beverage industry with this quiz based on the case study "Future-Proofing Heineken: The Evergreen Strategy" by Professor Niccolò Pisani and Researcher Inès Augier. Copyright © 2023 by IMD – International Institute for Management Development.
