Future-Proof Your Business Skills
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Questions and Answers

Which of the following best describes environmental scanning?

  • A process that analyzes the internal environment of an organization
  • A process that analyzes both the internal and external environment of an organization
  • A process that analyzes the financial statements of an organization
  • A process that analyzes the external environment of an organization (correct)

    • What is the purpose of environmental scanning?

  • To analyze the external environment of an organization (correct)
  • To analyze the financial statements of an organization
  • To analyze the competition's marketing strategy
  • To analyze the internal environment of an organization

    • What can an organization do with the information gathered from environmental scanning?

  • Keep it confidential
  • Develop strategies to exploit or counter the effects of external industry forces (correct)
  • Share it with competitors
  • Ignore it

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