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Questions and Answers
Which of the following best describes environmental scanning?
Which of the following best describes environmental scanning?
- A process that analyzes the internal environment of an organization
- A process that analyzes both the internal and external environment of an organization
- A process that analyzes the financial statements of an organization
- A process that analyzes the external environment of an organization (correct)
What is the purpose of environmental scanning?
What is the purpose of environmental scanning?
- To analyze the external environment of an organization (correct)
- To analyze the financial statements of an organization
- To analyze the competition's marketing strategy
- To analyze the internal environment of an organization
What can an organization do with the information gathered from environmental scanning?
What can an organization do with the information gathered from environmental scanning?
- Keep it confidential
- Develop strategies to exploit or counter the effects of external industry forces (correct)
- Share it with competitors
- Ignore it
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