Folklore and Cultural Heritage Quiz

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Questions and Answers

What is a primary characteristic of folklore?

It eliminates traditional knowledge.

It processes material creatively. (correct)

It is only concerned with physical objects.

It is isolated from cultural influences.

Which area does folklore NOT transmit traditional knowledge to?

Folk ethics

Folk poetry

Folk medicine

Folk dance (correct)

How does the credibility of folklore primarily derive?

From its rejection of cultural heritage.

From its connections to history and religion. (correct)

From its links to entertainment practices.

From its changeability over time.

What are the two forms of culture as described in the content?

Physical and nonphysical Signup and view all the answers

Which organization laid down regulations for understanding intangible folk heritage?

United Nations Educational Scientific and Cultural Organisation Signup and view all the answers

What event in 2018 is recognized as significant in the context of folk heritage?

The conservation of puppetry in Ambalangoda, Sri Lanka. Signup and view all the answers

Folk arts primarily descend from which type of arts?

Tribal arts Signup and view all the answers

What aspect of folklore brightens human glory, according to the content?

Humanism in creative form Signup and view all the answers

What is stated as the main focus of a country regarding human development?

Eliminating malpractices associated with intellect Signup and view all the answers

Which element is emphasized as necessary for valuable learning?

Creation of valuable resources and methods Signup and view all the answers

What role does the Teacher's Guide aim to fulfill within the educational system?

To promote teachers' roles and support students and parents Signup and view all the answers

How are facilitators encouraged to adapt their teaching methods?

Through creative modification to achieve desired learning outcomes Signup and view all the answers

What is one of the observed characteristics of Public Relations in developed countries?

Ascendancy in administrative structure and professional work Signup and view all the answers

What is a key component for evaluating student achievement mentioned in the content?

Verification of achievement levels as per national expectations Signup and view all the answers

Which of the following is a factor that links Public Relations to professionalism?

Research activities and knowledge Signup and view all the answers

What is a significant strategy mentioned for business Public Relations?

Utilizing co-operative social responsibility initiatives Signup and view all the answers

What does modern Sri Lanka's education system blend according to the content?

Global trends with ancient heritage Signup and view all the answers

Who contributes to the consultancy and approval of educational publications?

The Academic Affairs Board, National Institute of Education Signup and view all the answers

Which Public Relations technique is specifically aimed at enhancing a company's image?

Hosting trade exhibitions Signup and view all the answers

What is considered an obstacle that learning aims to remove according to the document?

Malpractices identified with intellect Signup and view all the answers

Which of the following is not considered a method for attracting consumers in Public Relations?

Using deceptive marketing strategies Signup and view all the answers

What is a crucial aspect of training and work divisions in professional Public Relations?

Understanding international matters Signup and view all the answers

Which of the following reflects a key behavioral pattern in Public Relations professionals?

Enhancing credibility through experience Signup and view all the answers

Which option is not a part of the measures taken for Business Public Relations?

Conducting product recalls Signup and view all the answers

What aspect of public relations does Edward L Bernays emphasize in his definition?

Promotion of a project through careful message design. Signup and view all the answers

According to Charles Placard, public relations involves what key element?

The establishment of an action with restraint and morality in mind. Signup and view all the answers

What does Sam Black identify as a goal of public relations?

To resolve internal and external barriers to communication. Signup and view all the answers

How does the British Chartered Institute of Public Relations define public relations in relation to organizations?

It is about promoting objectives while linking to the public firmly. Signup and view all the answers

What role do public relations serve according to the content provided?

They function as the ears and eyes of an organization regarding public attitudes. Signup and view all the answers

What does the concept of public relations incorporate according to the definitions shared?

Multiple factors including social, organizational, and media engagements. Signup and view all the answers

What is a key characteristic identified in the definitions of public relations?

Public relations involve ongoing dialogue between organizations and the public. Signup and view all the answers

What is the primary goal of public relations as described in the content?

To earn goodwill through planned and steady approaches Signup and view all the answers

Which of the following best signifies the function of public relations in relation to feedback?

Feedback is an important component in shaping public opinion. Signup and view all the answers

Which of the following accurately defines the relationship between 'public' and 'relations' in the context of public relations?

Public refers to a social group with common needs, and relations denote mutual understanding Signup and view all the answers

What factors are mentioned as essential in forming public relations within a society?

Economic, political, cultural, educational, and religious factors Signup and view all the answers

How can the sharing of common ideas among humans contribute to public relations?

By enhancing mutual understanding and strengthening relationships Signup and view all the answers

In what way does public relations reflect the evolution of society according to the content?

It involves the strengthening of complex human relationships in evolving public units Signup and view all the answers

What can be concluded about the necessity of public relations in various units within society?

Public relations is integral to the functioning and development of social entities like businesses and communities Signup and view all the answers

What does the term 'public' in public relations primarily refer to?

A collective of individuals with shared necessities in society Signup and view all the answers

What is a primary function of public relations according to Philip J. Kitchen?

Public relations contributes as a management function. Signup and view all the answers

How does public relations relate to educational and cultural evolution in society?

It facilitates better communication and understanding among diverse cultural and educational groups Signup and view all the answers

How does public relations operate as described in the content?

As a mutual force involving two-way communication. Signup and view all the answers

What aspect highlights the long-term nature of public relations?

The relationship established through public relations is a long-term phenomenon. Signup and view all the answers

In what situation is public relations deemed necessary?

To maintain coherence and build better public concern. Signup and view all the answers

What is one of the objectives of public relations in elevating public participation?

Taking collective measures regarding actions, problems, and victories. Signup and view all the answers

What role does public relations play in introducing new products or services?

Public relations is crucial in managing awareness of new offerings. Signup and view all the answers

Which statement reflects the understanding of public conscience in public relations?

Recognizing public conscience impacts the organization's objectives. Signup and view all the answers

What does public relations aim to facilitate during conflicts between organizations and their stakeholders?

Peaceful settlement of conflicts. Signup and view all the answers

Study Notes

G.C.E. (Advanced Level) Communication and Media Studies Teacher's Guide Grade 13

This is a teacher's guide for G.C.E. (Advanced Level) Communication and Media Studies for Grade 13.
It was implemented from 2019.
The guide was published by the Department of Sinhala, Faculty of Languages, Humanities and Social Sciences, National Institute of Education, Maharagama, Sri Lanka.
The guide's website is www.nie.lk, and email is [email protected].

The guide includes sections on Creative Communication, Public Relations and Event Management, Communication for Development, Communication Policies and Media Monitoring, Media in Sri Lanka and the Contemporary Trends, and Communication Survey.
Section 7: Creative Communication
Section 8: Public Relations and Event Management
Section 9: Communication for Development
Section 10: Communication Policies and Media Monitoring
Section 11: Media in Sri Lanka and the Contemporary Trends
Section 12: Communication Survey
A bibliography is included.

Topic example(s): Creative Communication

Creative communication is the skillful use of various media in messaging, and explains why effective communication is a more effective strategy.
This section provides planning instructions for a lesson including an introduction and a list of points to consider, such as the nature of being a creative communicator.

Topic example(s): Public Relations

Public Relations as a welfare measure in attempting to gain goodwill from individuals,
It includes planning, establishing communication, and creating awareness.
This section provides historical background, and further explanation of public relations as a professional.

Topic example(s): Communication for Development

The concept of development is analyzed and explained, along with its historical expansion.
The study considers different opinions on development, and introduces new trends in the field.
It includes how communication is used for development according to UN definitions.

Assessment examples(s)

Activities for identifying, analysing media issues relating to Sri Lankan media.
Trace how the humanitarian information is disseminated through media.

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Description

Test your knowledge on the fundamental characteristics of folklore and its role in cultural heritage. This quiz covers various aspects of folklore, including its forms, transmission of knowledge, and significance in human development. Explore regulations and events that shape our understanding of intangible folk heritage.