Podcast
Questions and Answers
What is a primary characteristic of folklore?
What is a primary characteristic of folklore?
- It eliminates traditional knowledge.
- It processes material creatively. (correct)
- It is only concerned with physical objects.
- It is isolated from cultural influences.
Which area does folklore NOT transmit traditional knowledge to?
Which area does folklore NOT transmit traditional knowledge to?
- Folk ethics
- Folk poetry
- Folk medicine
- Folk dance (correct)
How does the credibility of folklore primarily derive?
How does the credibility of folklore primarily derive?
- From its rejection of cultural heritage.
- From its connections to history and religion. (correct)
- From its links to entertainment practices.
- From its changeability over time.
What are the two forms of culture as described in the content?
What are the two forms of culture as described in the content?
Which organization laid down regulations for understanding intangible folk heritage?
Which organization laid down regulations for understanding intangible folk heritage?
What event in 2018 is recognized as significant in the context of folk heritage?
What event in 2018 is recognized as significant in the context of folk heritage?
Folk arts primarily descend from which type of arts?
Folk arts primarily descend from which type of arts?
What aspect of folklore brightens human glory, according to the content?
What aspect of folklore brightens human glory, according to the content?
What is stated as the main focus of a country regarding human development?
What is stated as the main focus of a country regarding human development?
Which element is emphasized as necessary for valuable learning?
Which element is emphasized as necessary for valuable learning?
What role does the Teacher's Guide aim to fulfill within the educational system?
What role does the Teacher's Guide aim to fulfill within the educational system?
How are facilitators encouraged to adapt their teaching methods?
How are facilitators encouraged to adapt their teaching methods?
What is one of the observed characteristics of Public Relations in developed countries?
What is one of the observed characteristics of Public Relations in developed countries?
What is a key component for evaluating student achievement mentioned in the content?
What is a key component for evaluating student achievement mentioned in the content?
Which of the following is a factor that links Public Relations to professionalism?
Which of the following is a factor that links Public Relations to professionalism?
What is a significant strategy mentioned for business Public Relations?
What is a significant strategy mentioned for business Public Relations?
What does modern Sri Lanka's education system blend according to the content?
What does modern Sri Lanka's education system blend according to the content?
Who contributes to the consultancy and approval of educational publications?
Who contributes to the consultancy and approval of educational publications?
Which Public Relations technique is specifically aimed at enhancing a company's image?
Which Public Relations technique is specifically aimed at enhancing a company's image?
What is considered an obstacle that learning aims to remove according to the document?
What is considered an obstacle that learning aims to remove according to the document?
Which of the following is not considered a method for attracting consumers in Public Relations?
Which of the following is not considered a method for attracting consumers in Public Relations?
What is a crucial aspect of training and work divisions in professional Public Relations?
What is a crucial aspect of training and work divisions in professional Public Relations?
Which of the following reflects a key behavioral pattern in Public Relations professionals?
Which of the following reflects a key behavioral pattern in Public Relations professionals?
Which option is not a part of the measures taken for Business Public Relations?
Which option is not a part of the measures taken for Business Public Relations?
What aspect of public relations does Edward L Bernays emphasize in his definition?
What aspect of public relations does Edward L Bernays emphasize in his definition?
According to Charles Placard, public relations involves what key element?
According to Charles Placard, public relations involves what key element?
What does Sam Black identify as a goal of public relations?
What does Sam Black identify as a goal of public relations?
How does the British Chartered Institute of Public Relations define public relations in relation to organizations?
How does the British Chartered Institute of Public Relations define public relations in relation to organizations?
What role do public relations serve according to the content provided?
What role do public relations serve according to the content provided?
What does the concept of public relations incorporate according to the definitions shared?
What does the concept of public relations incorporate according to the definitions shared?
What is a key characteristic identified in the definitions of public relations?
What is a key characteristic identified in the definitions of public relations?
What is the primary goal of public relations as described in the content?
What is the primary goal of public relations as described in the content?
Which of the following best signifies the function of public relations in relation to feedback?
Which of the following best signifies the function of public relations in relation to feedback?
Which of the following accurately defines the relationship between 'public' and 'relations' in the context of public relations?
Which of the following accurately defines the relationship between 'public' and 'relations' in the context of public relations?
What factors are mentioned as essential in forming public relations within a society?
What factors are mentioned as essential in forming public relations within a society?
How can the sharing of common ideas among humans contribute to public relations?
How can the sharing of common ideas among humans contribute to public relations?
In what way does public relations reflect the evolution of society according to the content?
In what way does public relations reflect the evolution of society according to the content?
What can be concluded about the necessity of public relations in various units within society?
What can be concluded about the necessity of public relations in various units within society?
What does the term 'public' in public relations primarily refer to?
What does the term 'public' in public relations primarily refer to?
What is a primary function of public relations according to Philip J. Kitchen?
What is a primary function of public relations according to Philip J. Kitchen?
How does public relations relate to educational and cultural evolution in society?
How does public relations relate to educational and cultural evolution in society?
How does public relations operate as described in the content?
How does public relations operate as described in the content?
What aspect highlights the long-term nature of public relations?
What aspect highlights the long-term nature of public relations?
In what situation is public relations deemed necessary?
In what situation is public relations deemed necessary?
What is one of the objectives of public relations in elevating public participation?
What is one of the objectives of public relations in elevating public participation?
What role does public relations play in introducing new products or services?
What role does public relations play in introducing new products or services?
Which statement reflects the understanding of public conscience in public relations?
Which statement reflects the understanding of public conscience in public relations?
What does public relations aim to facilitate during conflicts between organizations and their stakeholders?
What does public relations aim to facilitate during conflicts between organizations and their stakeholders?
Flashcards
Learning
Learning
A process that involves acquiring new knowledge, skills, and understanding through exposure to information, experiences, and interactions.
Self-directed education system
Self-directed education system
An educational system that emphasizes individual responsibility and self-directed learning, allowing students to tailor their learning experiences to their own needs and interests.
Subject objectives
Subject objectives
The objectives and goals that are established for a subject, ensuring consistency and quality across different learning environments.
Teacher's Guide
Teacher's Guide
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Modifying or adapting learning teaching strategies
Modifying or adapting learning teaching strategies
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Blended Learning
Blended Learning
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Verification of achievement levels
Verification of achievement levels
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Self-progressive, motivational culture
Self-progressive, motivational culture
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What is Public Relations?
What is Public Relations?
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Public Relations is a Two-Way Process
Public Relations is a Two-Way Process
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Public Relations Builds Understanding
Public Relations Builds Understanding
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Public Relations is a Long-Term Effort
Public Relations is a Long-Term Effort
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Public Relations Introduces New Products/Services
Public Relations Introduces New Products/Services
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Public Relations Helps Resolve Conflicts
Public Relations Helps Resolve Conflicts
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Public Relations Manages Public Image
Public Relations Manages Public Image
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Why is Public Relations Important?
Why is Public Relations Important?
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Folklore
Folklore
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Traditional Knowledge
Traditional Knowledge
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Creativity in Folklore
Creativity in Folklore
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Shared Acceptance in Folklore
Shared Acceptance in Folklore
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Variety of Forms in Folklore
Variety of Forms in Folklore
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Folklore and Other Disciplines
Folklore and Other Disciplines
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Folklore's Role in Preservation
Folklore's Role in Preservation
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Folk Art and Folklore
Folk Art and Folklore
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Why did Public Relations evolve?
Why did Public Relations evolve?
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Who are the publics in Public Relations?
Who are the publics in Public Relations?
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What are the key components of Public Relations?
What are the key components of Public Relations?
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How does Public Relations communicate?
How does Public Relations communicate?
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What does a Public Relations professional do?
What does a Public Relations professional do?
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What is the impact of Public Relations?
What is the impact of Public Relations?
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Public Relations Professionalism
Public Relations Professionalism
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Business Public Relations
Business Public Relations
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Agreed Terms
Agreed Terms
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Opinion Makers
Opinion Makers
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Media
Media
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Public Relations
Public Relations
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Corporate Social Responsibility (CSR)
Corporate Social Responsibility (CSR)
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Media Relations
Media Relations
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Bernays' definition of PR
Bernays' definition of PR
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Placard's definition of PR
Placard's definition of PR
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Black's definition of PR
Black's definition of PR
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British Chartered Institute's definition of PR
British Chartered Institute's definition of PR
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Key elements of public relations
Key elements of public relations
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PR as ears and eyes
PR as ears and eyes
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Interpreting public relations practices
Interpreting public relations practices
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Study Notes
G.C.E. (Advanced Level) Communication and Media Studies Teacher's Guide Grade 13
- This is a teacher's guide for G.C.E. (Advanced Level) Communication and Media Studies for Grade 13.
- It was implemented from 2019.
- The guide was published by the Department of Sinhala, Faculty of Languages, Humanities and Social Sciences, National Institute of Education, Maharagama, Sri Lanka.
- The guide's website is www.nie.lk, and email is [email protected].
Contents
- The guide includes sections on Creative Communication, Public Relations and Event Management, Communication for Development, Communication Policies and Media Monitoring, Media in Sri Lanka and the Contemporary Trends, and Communication Survey.
- Section 7: Creative Communication
- Section 8: Public Relations and Event Management
- Section 9: Communication for Development
- Section 10: Communication Policies and Media Monitoring
- Section 11: Media in Sri Lanka and the Contemporary Trends
- Section 12: Communication Survey
- A bibliography is included.
Topic example(s): Creative Communication
- Creative communication is the skillful use of various media in messaging, and explains why effective communication is a more effective strategy.
- This section provides planning instructions for a lesson including an introduction and a list of points to consider, such as the nature of being a creative communicator.
Topic example(s): Public Relations
- Public Relations as a welfare measure in attempting to gain goodwill from individuals,
- It includes planning, establishing communication, and creating awareness.
- This section provides historical background, and further explanation of public relations as a professional.
Topic example(s): Communication for Development
- The concept of development is analyzed and explained, along with its historical expansion.
- The study considers different opinions on development, and introduces new trends in the field.
- It includes how communication is used for development according to UN definitions.
Assessment examples(s)
- Activities for identifying, analysing media issues relating to Sri Lankan media.
- Trace how the humanitarian information is disseminated through media.
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