Find Your Shopping Style Quiz

Consumer Types

• An economic consumer is characterized by making rational purchasing decisions based on value and utility.
• The personalized consumer differs from other shopping orientations by seeking tailored products and services that reflect their individuality.
• The ethical consumer is distinguished from other consumer types by considering the social and environmental impact of their purchases.
• An apathetic shopper is characterized by a lack of interest or motivation in the shopping process.
• A recreational shopper is characterized by a primary motivation of enjoyment and entertainment.

Shopping Behaviors

• The primary advantage for marketers in targeting recreational shoppers is that they are more likely to make impulse purchases.
• Impulse buys account for approximately 30% of candy and gum sales in in-store shopping.
• 'Showrooming' refers to the practice of browsing products in-store before making a purchase online.

E-commerce

• The expected growth rate of Retail ecommerce from 2018 to 2019 was around 14.9%.

Post-Purchase Evaluation

• A person's satisfaction or dissatisfaction with a product after purchase is determined by their expectations, perceived performance, and disconfirmation.

Expectancy Confirmation/Disconfirmation Model

• If a product performs as expected, the consumer will experience confirmation, leading to satisfaction.

Fast Fashion Industry

• A key concern related to the fast fashion industry is its significant environmental impact.
• Many fast-fashion retailers outsource production to countries like Bangladesh, China, and Vietnam.
• The environmental impact of fast fashion is contributed to by factors like resource depletion, pollution, and waste.
• A common outcome of cheap fast fashion products is that they are often discarded after a short period, contributing to waste.

Electronic Waste

• A large percentage of electronic waste ends up in landfills, often in developing countries like Ghana and India.