Find Your Shopping Style Quiz

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Questions and Answers

What characterizes an economic consumer?

Rational and goal-oriented, seeking value for money (correct)

Indifferent to prices, focusing on brand names

Impulsive and extravagant, seeking luxury items

Easily influenced by sales tactics, seeking trendy products

How does the personalized consumer differ from other shopping orientations?

Prefers online shopping over in-store experiences

Relies heavily on advertising and promotions to make purchasing decisions

Is primarily focused on finding the lowest prices and discounts

Forms attachments to store personnel and builds relationships with them (correct)

What distinguishes the ethical consumer from other consumer types?

Tends to be impulsive and easily swayed by advertising

Is primarily motivated by convenience and accessibility of products

Prefers to support local, green, and organic products, and may boycott certain stores (correct)

Values luxury and exclusivity, often purchasing high-end brands

What characterizes an apathetic shopper?

Hates shopping and wants to get in and out as quickly as possible Signup and view all the answers

What is the main characteristic of a recreational shopper?

They see shopping as pleasurable and a social experience Signup and view all the answers

What is the primary advantage for marketers in targeting recreational shoppers?

Opportunity to prompt impulse buys through in-store promotions Signup and view all the answers

What percentage of candy and gum sales are impulse buys in in-store shopping?

85% Signup and view all the answers

What is 'showrooming' in the context of shopping?

Checking out merchandise in a store and then buying online for a better price Signup and view all the answers

What is the expected growth rate of Retail ecommerce from 2018 to 2019?

21.1% Signup and view all the answers

What determines a person's satisfaction or dissatisfaction with a product after purchase?

Overall feeling or attitude towards the product Signup and view all the answers

According to the expectancy confirmation/disconfirmation model, what happens if a product performs as expected?

Consumers don't think about it Signup and view all the answers

What is a key concern related to the fast fashion industry?

Pollution of clean water due to toxic chemical dumping Signup and view all the answers

Where do many fast-fashion retailers outsource production?

Developing countries with cheap resources and labor Signup and view all the answers

What contributes to the environmental impact of fast fashion?

Clothing production being land- and water-intensive Signup and view all the answers

What is a common outcome of cheap fast fashion products?

Being thrown out and ending up in landfills Signup and view all the answers

Where does a large percentage of electronic waste end up?

Developing countries such as China, India, and Nigeria Signup and view all the answers

Study Notes

Consumer Types

An economic consumer is characterized by making rational purchasing decisions based on value and utility.
The personalized consumer differs from other shopping orientations by seeking tailored products and services that reflect their individuality.
The ethical consumer is distinguished from other consumer types by considering the social and environmental impact of their purchases.
An apathetic shopper is characterized by a lack of interest or motivation in the shopping process.
A recreational shopper is characterized by a primary motivation of enjoyment and entertainment.

Shopping Behaviors

The primary advantage for marketers in targeting recreational shoppers is that they are more likely to make impulse purchases.
Impulse buys account for approximately 30% of candy and gum sales in in-store shopping.
'Showrooming' refers to the practice of browsing products in-store before making a purchase online.

E-commerce

The expected growth rate of Retail ecommerce from 2018 to 2019 was around 14.9%.

Post-Purchase Evaluation

A person's satisfaction or dissatisfaction with a product after purchase is determined by their expectations, perceived performance, and disconfirmation.

Expectancy Confirmation/Disconfirmation Model

If a product performs as expected, the consumer will experience confirmation, leading to satisfaction.

Fast Fashion Industry

A key concern related to the fast fashion industry is its significant environmental impact.
Many fast-fashion retailers outsource production to countries like Bangladesh, China, and Vietnam.
The environmental impact of fast fashion is contributed to by factors like resource depletion, pollution, and waste.
A common outcome of cheap fast fashion products is that they are often discarded after a short period, contributing to waste.

Electronic Waste

A large percentage of electronic waste ends up in landfills, often in developing countries like Ghana and India.

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Description

Discover your shopping orientation with this quiz! Are you an economic consumer, focused on getting value for your money, or a personalized consumer who forms attachments to store personnel? Find out which category best describes your shopping habits.