10 Questions
Direct channel distribution involves the intervention of independent middlemen between the manufacturer and the final user or customer.
False
In exclusive distribution, a large number of middlemen are used to obtain widespread market coverage.
False
Indirect channel distribution involves the direct transfer of goods and services from the manufacturer to the customer.
False
Selective distribution involves organizing a large number of wholesalers or retailers.
False
Physical Distribution includes activities related to the efficient delivery of raw materials only.
False
Channel members can only be manufacturers and consumers.
False
Intensive distribution aims for limited market coverage and channel acceptance.
False
Inventory management is one of the ways of Physical Distribution.
True
Warehousing is not part of the Physical Distribution process.
False
Retailing is considered a way of Physical Distribution.
True
This quiz covers topics related to financial planning, such as calculating the required investment for generating sales, item expenditures, and loan repayment. It also discusses how to identify market problems by understanding customer needs and differentiating between existing customers and prospects.
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