Podcast
Questions and Answers
Direct channel distribution involves the intervention of independent middlemen between the manufacturer and the final user or customer.
Direct channel distribution involves the intervention of independent middlemen between the manufacturer and the final user or customer.
False (B)
In exclusive distribution, a large number of middlemen are used to obtain widespread market coverage.
In exclusive distribution, a large number of middlemen are used to obtain widespread market coverage.
False (B)
Indirect channel distribution involves the direct transfer of goods and services from the manufacturer to the customer.
Indirect channel distribution involves the direct transfer of goods and services from the manufacturer to the customer.
False (B)
Selective distribution involves organizing a large number of wholesalers or retailers.
Selective distribution involves organizing a large number of wholesalers or retailers.
Physical Distribution includes activities related to the efficient delivery of raw materials only.
Physical Distribution includes activities related to the efficient delivery of raw materials only.
Channel members can only be manufacturers and consumers.
Channel members can only be manufacturers and consumers.
Intensive distribution aims for limited market coverage and channel acceptance.
Intensive distribution aims for limited market coverage and channel acceptance.
Inventory management is one of the ways of Physical Distribution.
Inventory management is one of the ways of Physical Distribution.
Warehousing is not part of the Physical Distribution process.
Warehousing is not part of the Physical Distribution process.
Retailing is considered a way of Physical Distribution.
Retailing is considered a way of Physical Distribution.
