5 Questions
Which of the following is NOT a financial dimension considered in decision making?
Resource utilization
What has become as much a desired goal of management as profit?
Positive cash flow
What may be curtailed if there is no prospect of an immediate payback?
Investment in brands
What is the driving force that determines the direction of the company, according to the text?
The bottom line
What is the concept commonly used to improve the productivity of capital?
Return on investment
Test your knowledge on financial decision making in today's turbulent business environment. Explore the impact of 'the bottom line' and the potential dangers of a short-term focus. Assess your understanding of investments in brands and research and development.
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