5 Questions
Which financial dimension has become as much a desired goal of management as profit?
Positive cash flow
What has led to a potentially dangerous focus on the short term?
The bottom line
Which concept is commonly used to measure the productivity of capital?
Return on investment (ROI)
Which financial factors may be curtailed if there is no immediate payback?
All of the above
What has become the driving force that determines the direction of the company?
The bottom line
Test your knowledge on financial decision making in today's turbulent business environment. Explore the impact of 'the bottom line' and the potential dangers of a short-term focus. Assess your understanding of investments in brands and research and development.
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