Financial Decision Making in Today's Turbulent Business Environment
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Questions and Answers

Which financial dimension has become as much a desired goal of management as profit?

  • Investment in brands
  • Capacity investment
  • Positive cash flow (correct)
  • R&D investment

What has led to a potentially dangerous focus on the short term?

  • The bottom line (correct)
  • Capacity investment
  • R&D investment
  • Investment in brands

Which concept is commonly used to measure the productivity of capital?

  • Return on investment (ROI) (correct)
  • R&D investment
  • Investment in brands
  • Capacity investment

Which financial factors may be curtailed if there is no immediate payback?

<p>All of the above (D)</p> Signup and view all the answers

What has become the driving force that determines the direction of the company?

<p>The bottom line (D)</p> Signup and view all the answers

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