Podcast
Questions and Answers
What is a key aspect of the NPD process mentioned in the text?
What is a key aspect of the NPD process mentioned in the text?
- Rejecting market insights
- Avoiding business planning
- Ignoring customer feedback
- Implementing customer insights (correct)
What is the first stage in the NPD process according to the text?
What is the first stage in the NPD process according to the text?
- Business and financial analysis
- Concepting phase
- Ideas generation (correct)
- Product development
What phase involves testing out the new product idea with a select few people?
What phase involves testing out the new product idea with a select few people?
- Initial screening
- Marketing analysis
- Product development
- Concepting phase (correct)
What is the final phase in the NPD process described in the text?
What is the final phase in the NPD process described in the text?
Which stage considers if the new product will add a revenue stream to the business?
Which stage considers if the new product will add a revenue stream to the business?
What should businesses do with customer feedback according to the text?
What should businesses do with customer feedback according to the text?
Why is concepting phase important in NPD?
Why is concepting phase important in NPD?
Which phase in NPD involves continuous monitoring and evaluation of the product?
Which phase in NPD involves continuous monitoring and evaluation of the product?
What does the NPD process involve after product development?
What does the NPD process involve after product development?
Why is it essential to activate insights gained about customers' needs?
Why is it essential to activate insights gained about customers' needs?
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