Finance Overview and Value Creation

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Questions and Answers

Which of the following financial tools can be used in making marketing decisions?

  • Net Present Value (NPV)
  • Internal Rate of Return (IRR)
  • Economic Value Added (EVA)
  • All of the above (correct)

Finance departments have little influence over the allocation of funds to marketing.

False (B)

Why is coordination between finance and marketing functions important?

Coordination between finance and marketing is essential for effective resource allocation, budget planning, and achieving overall business objectives. By working together, they can ensure that marketing campaigns are financially feasible and aligned with the company's financial goals.

Financial managers rely heavily on ______ information.

<p>accounting</p> Signup and view all the answers

Match the following areas with their corresponding financial implications:

<p>Accounting = Financial managers heavily rely on accounting information, accountants must understand how financial managers use accounting information. Economic Policy Making = Financial managers must understand economics and economists must understand finance to make informed decisions. Mergers and Acquisitions = Financial tools such as NPV, IRR and EVA can be used to assess the financial viability of such strategic moves.</p> Signup and view all the answers

Which of the following is NOT a typical function of corporate finance?

<p>Helping individuals with financial planning (B)</p> Signup and view all the answers

Investment decisions include capital structure decisions.

<p>False (B)</p> Signup and view all the answers

Besides sales, name one other role within insurance.

<p>underwriter or asset manager</p> Signup and view all the answers

A financial planner helps individuals plan their ______.

<p>financial futures</p> Signup and view all the answers

Match the following finance career paths with their descriptions:

<p>Financial Planner = Assists individuals with their financial futures Money Manager = Holds stocks and bonds for institutional clients Investment Banker = Helps companies issue securities and provides financial advice Insurance Underwriter = Assesses risk for insurance companies</p> Signup and view all the answers

What role does marketing play in finances according to the content?

<p>It can be used to directly create value for shareholders and can influence stock prices. (D)</p> Signup and view all the answers

A good marketing plan does not need to incorporate performance analysis.

<p>False (B)</p> Signup and view all the answers

Name one type of professional who might work in real estate.

<p>mortgage banker, real estate appraiser, or property manager</p> Signup and view all the answers

Which of the following best describes the concept of 'agency problem' in finance?

<p>When an agent's incentives do not align with its principal. (D)</p> Signup and view all the answers

Behavioral finance suggests that market prices are solely driven by rational economic factors.

<p>False (B)</p> Signup and view all the answers

Which of the following is NOT a core area from which finance draws its theoretical foundations?

<p>Literature (C)</p> Signup and view all the answers

Harry Markowitz is credited with developing the concept of Net Present Value.

<p>False (B)</p> Signup and view all the answers

According to the principles of finance, is a dollar received today more or less valuable than a dollar received in the future?

<p>more</p> Signup and view all the answers

What is the primary focus of finance as a discipline?

<p>Decisions about money or cash flows.</p> Signup and view all the answers

The principle that states one should invest in assets that add value and avoid those that don't is called _.

<p>value investing</p> Signup and view all the answers

According to the principles of finance, extra risk should only be taken if

<p>One expects to be compensated for extra return (C)</p> Signup and view all the answers

The concept of efficient markets was developed by ________.

<p>Eugene Fama</p> Signup and view all the answers

Minimizing financing costs is a major concern for businesses since it increases profits.

<p>True (A)</p> Signup and view all the answers

Match the following individuals with their major contributions to finance:

<p>Irving Fisher = Present Value Harry Markowitz = Portfolio Theory Modigliani and Miller = Capital Structure Theory Eugene Fama = Market Efficiency</p> Signup and view all the answers

What is the primary focus of personal finance?

<p>Monetary decisions of individuals and families (A)</p> Signup and view all the answers

Which concept suggests that diversifying investments can lower risk without reducing return?

<p>Portfolio Theory (A)</p> Signup and view all the answers

The principal-agent problem arises because both parties have the same amount of information.

<p>False (B)</p> Signup and view all the answers

Match the following areas of finance with their description:

<p>Corporate Finance = Financial decision making within a business entity Personal Finance = Financial decisions of an individual or family unit Behavioral Finance = Impact of psychological biases on market prices Sustainable Finance = Allocation of resources considering environmental sustainability</p> Signup and view all the answers

What is the main focus of financial decisions?

<p>Financial decisions are about how money is raised and used.</p> Signup and view all the answers

Flashcards

Principal-Agent Problem

A situation where an agent (like a manager) making decisions for a principal (like a company owner) might prioritize their own interests over the principal's best interests.

Behavioral Finance

A theory that financial markets are influenced by the irrational behavior of investors and their emotional biases, rather than just by rational economic factors.

Environmental and Sustainable Finance

A field of finance that considers both financial returns and environmental sustainability when making financial decisions. It aims to balance profit with the well-being of the planet and its stakeholders.

Time Value of Money

A dollar received today is worth more than a dollar received in the future, due to the potential for interest, returns, and inflation.

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Cash Flow is King

Cash flows are the driving force behind a business's value. Receiving cash sooner is more valuable than receiving it later.

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Risk-Return Tradeoff

There's always a trade-off between higher risk investments & higher potential return. Accepting more risk should come with a higher potential reward.

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Minimize Cost of Financing

The process of finding ways to reduce costs in all parts of a business, not just cutting specific expenses. This can involve utilizing resources more efficiently.

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Market Efficiency

Financial markets respond quickly and effectively to new information. Investors buy and sell their investments based on this information.

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What is Finance?

Finance is the study of how to make decisions about money. It involves how money is raised and used by businesses, governments, and individuals.

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How does Finance work?

Finance applies economic principles and mathematical tools to make decisions about allocating money under uncertainty.

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What is Net Present Value (NPV)?

The Net Present Value (NPV) method was developed by Irving Fisher in 1907. It helps evaluate projects by comparing future cash flows to their present value.

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What is Portfolio Theory?

Harry Markowitz's portfolio theory, developed in 1952, states that diversification can reduce risk without lowering potential returns.

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What is Capital Structure Theory?

Modigliani and Miller (M&M) in 1958-1963 contributed to modern corporate finance with their theories on capital structure, which deals with how companies raise money.

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What are Efficient markets?

Eugene Fama's concept of efficient markets in the 1960s suggests that prices reflect all available information, making it difficult to consistently beat the market.

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What is the Capital Asset Pricing Model (CAPM)?

The Capital Asset Pricing Model (CAPM) was developed in the 1960s by William Sharpe and John Lintner. It helps calculate the expected return on an investment given its risk.

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What is Options pricing theory?

Options pricing theory, developed in the early 1970s by Fischer Black, Myron Scholes, and Robert Merton, helps determine the value of options (contracts giving you the right to buy or sell an asset at a certain price).

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Marketing as Investment

Marketing decisions often involve spending money now to generate future profits. Financial tools like NPV, IRR, and EVA can help analyze these investments.

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Finance Funds Marketing

Financial managers have significant control over money allocated to marketing. Building a strong, collaborative relationship with finance is essential for successful marketing campaigns.

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Finance and Accounting Relationship

Close collaboration between finance and accounting is critical for effective decision-making. Financial managers rely on accounting information, and accountants must understand how it's used for financial decisions.

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Financial Knowledge's Importance

Financial knowledge is valuable in various business areas, not just finance. Understanding financial data helps make better decisions and increases personal value within the organization.

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Finance and Economics Connection

Economics and finance share many tools and concepts. Financial professionals need to understand economic principles to make informed decisions, and economists need to understand finance to analyze economic activity.

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Financing Decisions

Decisions made by companies regarding how to raise and allocate capital, including debt and equity financing, and how to distribute profits.

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Investment Decisions

Decisions about which assets to buy, hold, or sell, including stocks, bonds, real estate, and other investments.

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Financial Planner

Professionals who help people or businesses manage their financial affairs and plan for their financial future, including investments, savings, and retirement planning.

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Money Manager

Professionals who manage investment portfolios for individuals, businesses, or institutions, aiming to maximize return while managing risk.

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Financial Services

A broad term that covers various financial services offered by institutions, including banking, insurance, investment management, and more.

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Corporate Finance

The use of financial concepts and strategies within a business or organization, including budgeting, financial analysis, and investment decisions.

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Insurance Professionals

Professionals who work in the insurance industry, helping individuals and businesses protect themselves from financial losses caused by unexpected events.

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Study Notes

An Overview of Finance

  • Seven topics are covered: Value Creation, Introduction to Finance, Eight Unifying Principles, Tentative Fields, Careers, Importance in Non-Finance, and BA 360 overview.

Value Creation as a Unifying Concept

  • Value is a unifying concept for strategic financial management, strategic management, strategic entrepreneurship, financial management, and entrepreneurial finance.
  • The Value Creation Model involves Corporate Strategy, Economic, Social, Environmental, Governance, and Sales & Marketing aspects. Corporate Finance, Accounting, and Supply Chain Management are also part of the model.
  • Value of Sustainable Business is a core concept.
  • Specific examples of topics mentioned include accessing different strategies, financing, investing, managing cash flows, information, decisions, and communications.

Introduction to Finance

  • Finance involves decisions about money (cash flows) and how it's raised and used by businesses, governments, and individuals.
  • It applies economic principles and mathematical/statistical tools to decision-making, specifically in uncertain environments.
  • Theoretical foundations draw from fields like economics, financial accounting, mathematics, probability theory, statistical theory, and psychology.
  • Modern finance's history involves concepts like Net Present Value (NPV), Future Value, Present Value, Rate of Return, Portfolio Theory, and the Nobel Prize in Economics related to those concepts.
  • Key figures mentioned include Irving Fisher, Harry Markowitz, Modigliani, Merton Miller, Eugene Fama, William Sharpe, and John Lintner.
  • Information asymmetry and the Principal-Agent Problem, and topics about Behavioral Finance, and Environmental and sustainable finance are key concepts.

Eight Unifying Principles of Finance

  • Financial decisions must consider the time value of money. A dollar today is worth more than a dollar in the future.
  • Cash flow is the source of value, sooner is better.
  • Invest in assets that create value, avoid those that don't.
  • A risk-return trade-off is present; increased risk warrants compensation.
  • Understanding the cost of alternative decisions is critical.
  • Cost reduction is vital but not limited to specific expense cuts.
  • Markets effectively process information, influencing investor decisions.
  • Diversification is a crucial investment strategy; spreading investments reduces risk.

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