Podcast
Questions and Answers
The director of Blinded by the Light is ______.
The director of Blinded by the Light is ______.
Gurinder Chadha
Blinded by the Light was released in ______.
Blinded by the Light was released in ______.
2019
The film is based on a book titled Greetings from ______: Race, Religion, Rock ‘n’ Roll.
The film is based on a book titled Greetings from ______: Race, Religion, Rock ‘n’ Roll.
Bury Park
The production company Bend It Networks was co-owned by Chadha and her partner, screenwriter ______.
The production company Bend It Networks was co-owned by Chadha and her partner, screenwriter ______.
Blinded by the Light had a production budget of ______ million dollars.
Blinded by the Light had a production budget of ______ million dollars.
The film features a grand total of ______ songs by Bruce Springsteen.
The film features a grand total of ______ songs by Bruce Springsteen.
Blinded by the Light premiered at the renowned ______ Film Festival.
Blinded by the Light premiered at the renowned ______ Film Festival.
The distribution rights in the UK were purchased by ______ Entertainment.
The distribution rights in the UK were purchased by ______ Entertainment.
Traditional marketing techniques can be comparatively more ______ than new media distribution.
Traditional marketing techniques can be comparatively more ______ than new media distribution.
The UK posters for the film were predominantly ______, associated with happiness.
The UK posters for the film were predominantly ______, associated with happiness.
Interviews with cast or crew in printed film magazines are part of traditional marketing ______.
Interviews with cast or crew in printed film magazines are part of traditional marketing ______.
Digital strategies include online content creation and short form ______ for social media.
Digital strategies include online content creation and short form ______ for social media.
Blinded by the Light is primarily a ______ film, focusing on a turning point in a young person's life.
Blinded by the Light is primarily a ______ film, focusing on a turning point in a young person's life.
The film resonates with British Asians and the diaspora of South Asian families due to shared ______ experiences.
The film resonates with British Asians and the diaspora of South Asian families due to shared ______ experiences.
The long tail effect allows films to continue making money long after they depart the ______.
The long tail effect allows films to continue making money long after they depart the ______.
The British Board of Film Classification regulates film releases in the ______.
The British Board of Film Classification regulates film releases in the ______.
Blinded by the Light was given a 12 certificate for depictions of racist behaviour and moderate ______.
Blinded by the Light was given a 12 certificate for depictions of racist behaviour and moderate ______.
The film is set in Luton during the 1980s, a time known for the leadership of Prime Minister ______.
The film is set in Luton during the 1980s, a time known for the leadership of Prime Minister ______.
Social realist dramas feature ordinary working-class characters facing social ______.
Social realist dramas feature ordinary working-class characters facing social ______.
Unlike many social realist films, Blinded by the Light is marketed as a 'feel-good ______'.
Unlike many social realist films, Blinded by the Light is marketed as a 'feel-good ______'.
The film draws on British social realism, which may be niche but is often critically well ______.
The film draws on British social realism, which may be niche but is often critically well ______.
The setting in the 1980s evokes a sense of cultural ______ for older audience members.
The setting in the 1980s evokes a sense of cultural ______ for older audience members.
Flashcards
Independent Film Production
Independent Film Production
A low-budget film project often financed by multiple companies, like Bend It Networks, Levantine Films, and Ingenious Media, with each company contributing their expertise and resources.
Diversified Investment Company
Diversified Investment Company
A company like Ingenious Media that invests in a range of projects, including property and media, to reduce risk and diversify their portfolio.
Film Distribution Rights
Film Distribution Rights
The process where a company, like eOne Entertainment, secures the rights to distribute a film in a specific region like the UK.
Film Festivals for Independent Films
Film Festivals for Independent Films
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Production Company for Marginalized Voices
Production Company for Marginalized Voices
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Music Licensing in Film
Music Licensing in Film
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Film Production Budget
Film Production Budget
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Script Inspired by Personal Experience
Script Inspired by Personal Experience
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Traditional Marketing Techniques
Traditional Marketing Techniques
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Digital Strategy
Digital Strategy
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Coming-of-Age Film
Coming-of-Age Film
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Audience Resonance and Appeal
Audience Resonance and Appeal
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Physical Media Sales
Physical Media Sales
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Long Tail Effect
Long Tail Effect
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BBFC
BBFC
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Age Certificate
Age Certificate
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Social Realism
Social Realism
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Feel Good Film
Feel Good Film
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Lack of Female Directors
Lack of Female Directors
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Music in Film
Music in Film
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Cultural Nostalgia
Cultural Nostalgia
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Social Media Marketing
Social Media Marketing
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Multi-Platform Marketing
Multi-Platform Marketing
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Study Notes
Film Production and Distribution of "Blinded by the Light"
- Director: Gurinder Chadha
- Release Year: 2019
- Based on: Greetings from Bury Park: Race, Religion, Rock ‘n’ Roll by Sarfraz Manzoor (co-writer)
- Budget: Low to Mid, approximately $15 million
- Musical Influence: Bruce Springsteen's music licensed — 12 songs featured
- Collaboration: Bend It Networks, Levantine Films, Ingenious Media
- Distribution: Sundance Film Festival premiere; $15 million distribution deal with New Line Cinema (Warner Bros); eOne Entertainment (Lionsgate) UK rights.
Production Company Details
- Bend It Networks: London-based, owned by Chadha and Berges. Aims to centre stories of marginalised characters for international audiences.
- Levantine Films: US-based production company. Finances own films. Mission focused on compelling, character-driven stories that spark discussion about underrepresented groups.
- Ingenious Media: UK investment company. Diversifies investments beyond media (e.g., property), reduces risk and aims for positive impact.
Marketing and Promotion
- Traditional techniques: Interviews, trailers (in cinemas), posters (billboards, buses, cinemas)
- Digital strategy: Online content, short videos, trailers on online platforms, digital posters, banners, ads
- Target Audience Adaptation: UK posters use orange; US posters focus on character's Springsteen-inspired style, incorporating American flag colours.
- International appeal: The film's focus on a coming-of-age theme, music, and comedic elements resonated globally. Nostalgia for the 1980s also contributed to wider appeal.
- Social Media marketing: Active Instagram presence with reels, posters, interviews, and promotional advertisements.
Film's Appeal and Themes
- Genre: Coming-of-age film
- Global Resonance: Universal themes of youth, identity formation, which transcend ethnicity.
- Cultural Context: Set in 1980s Britain, with British Asian characters; resonates with British Asian audiences and the South Asian diasporas worldwide
- Social Realism: Draws on a British film tradition; features ordinary working-class characters facing social obstacles like racism; while maintaining a positive tone and feel-good ending.
- Economic Context: Shows British location; culturally specific, yet internationalized through global music and universal themes of transition
Revenue and Technology
- Box Office: $18.1 million (modest)
- Long Tail Effect: Revenue beyond initial box office due to availability on streaming services (Apple TV, Google Play, YouTube, etc.)
- Digital impact: Social media heavily employed in marketing; digital technologies changed how films distribute and are advertised.
Film Regulation and Classification
- British Board of Film Classification (BBFC): Regulates film releases in the UK.
- Age Certificates: Help parents decide if a film is suitable.
- Blinded by the Light's Classification: Received a 12 certificate. BBFC considers racist and offensive depictions, and moderate violence.
- Regulation Balance: Regulation seeks to protect consumers and provide informed decisions about films.
Cultural/Social Context
- Female Directors in Film: Chadha highlights the underrepresentation of women in the industry.
- The Celluloid Ceiling: A study that tracks the roles of women in top US films; revealing a small percentage of female directors in top grossing US films in 2019.
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Description
Test your knowledge about the film 'Blinded by the Light', directed by Gurinder Chadha. Learn about its production details, budget, and musical influences, as well as the companies behind its creation and distribution. This quiz covers everything from the film's inception to its release and impact on audiences.
