Filipino Language in Media

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Questions and Answers

Which statement accurately reflects the use of Filipino and English in Philippine media?

  • Filipino is the primary medium in television, while English is more common in broadsheet newspapers. (correct)
  • Both Filipino and English are used equally across all forms of media.
  • English is exclusively used in radio, while Filipino is used exclusively in print.
  • English is predominantly used in television, while Filipino dominates newspapers.

How does the K-12 Basic Education Curriculum approach language instruction in the Philippines?

  • It mandates English as the primary language of instruction from kindergarten through grade 12.
  • It uses the first language as the medium of instruction in early grades, with English and Filipino taught as separate subjects. (correct)
  • It promotes a trilingual approach, integrating English, Filipino, and a third language in all subjects.
  • It eliminates Filipino as a subject, focusing solely on English language acquisition.

In what context is English most commonly used in the business sector of the Philippines?

  • In government-regulated financial reports.
  • In public-facing advertisements and marketing materials.
  • In day-to-day communication among local employees.
  • In internal memos, websites, and press releases, especially in large companies. (correct)

What characterizes the language used in tabloid newspapers in the Philippines?

<p>Sensational content with informal language and prominent headlines. (A)</p> Signup and view all the answers

How do AM and FM radio stations differ in terms of coverage and sound quality?

<p>AM has a wider coverage range but is prone to static, while FM offers clearer sound but has a more limited range. (C)</p> Signup and view all the answers

What does the term 'netizen' generally refer to, in the context of language use?

<p>A person who carefully considers their word choice before posting online. (D)</p> Signup and view all the answers

Which of the following best describes 'hugot lines' in the context of Philippine popular culture?

<p>Creative lines, often originating from movies, that express emotions. (B)</p> Signup and view all the answers

According to the provided content, what is a key characteristic of 'fliptop' as a form of language use?

<p>It is an oral form of debate done in a rap style without a defined topic. (A)</p> Signup and view all the answers

How does the provided content describe 'pick-up lines' in Philippine culture?

<p>Modern riddles that aim to be amusing or charming. (D)</p> Signup and view all the answers

What action was taken by former President Corazon Aquino concerning language use in the Philippine government?

<p>She signed a law promoting the use of Filipino in government agencies. (A)</p> Signup and view all the answers

Flashcards

Television

Most powerful media because of its reach

Filipino Language

Dominant medium in radio broadcasting

Broadsheet

Newspapers using English

Tabloid

Informal language, sensational content

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English Language

Foreign films use this medium

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Fliptop

Oral argumentation delivered in a rap style

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Pick-up Lines

Modern riddles that are amusing and endearing

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Hugot Lines

Emotional lines often derived from movies

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Text Messaging

Common for communication; more popular than calls

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English Language

Predominantly used language on the internet

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English Language

Often used in boardrooms of large companies

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Study Notes

  • The television is the most powerful media due to its wide reach.
  • The rising use of cable and satellite connections increases viewership nationwide.
  • Filipino is the primary language used in television.
  • Teleseryes, noon time shows, magazine programs, news, public affairs shows, commentaries, documentaries, reality TV, show business programs and educational programs all use Filipino.
  • Television programs in Filipino are highly influential to viewers.
  • Exposure on television contributes significantly to the fact that 99% of Filipinos can speak the language.

Language situation on the radio

  • Filipino is the dominant language in Philippine radio.
  • AM (Amplitude Modulation) broadcasts over a wide area, but is affected by static.
  • AM is usually used for news, commentaries, and radio dramas.
  • FM (Frequency Modulation) provides clearer sound quality, and is usually used for music and entertainment.
  • FM has a more limited coverage area than AM.

Language situation in newspapers

  • English is used in most broadsheet newspapers, while Filipino is commonly used in tabloids, except for People's Journal and Tempo.
  • Tabloid language is informal, unlike broadsheets.
  • Tabloids feature large, striking headlines.
  • Tabloid content is sensational with varied language use compared to formal Filipino.

Language situation in films

  • Many viewers prefer foreign films, which often use English.
  • Five out of the top twenty films released in 2014 were local.
  • The titles of Filipino films are commonly in English.
  • Filipino media aims to entertain and amuse.
  • Language is creative and influenced by media.

Fliptop

  • Fliptop lacks a clear topic and is an oral debate done in rap.

Pick-up lines

  • Pick-up lines are modern riddles that are amusing, heartwarming, and thrilling.

Hugot lines

  • Hugot lines show language creativity, usually from movies.

Language situation in texts

  • Texting is an important part of communication in the Philippines and more popular than phone.

Language situation in social media

  • Users on social media are called netizens.
  • Netizens carefully consider their words before posting.
  • English is the main language used.

Language situation in business

  • English is often used in boardrooms of large companies.
  • English is the language used in memos, websites, and press releases.

Language situation in government

  • According to a law signed by former President Corazon Aquino, Filipino is used in government agencies.

Language situation in education

  • The K-12 Basic Education Curriculum uses the first language as the medium of instruction and separate subject from Kindergarten to Grade 3.
  • English and Filipino are taught as separate language subjects.
  • Higher education maintains bilingualism using English and Filipino as languages of instruction.

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