FEASIB SCRIPT Chap 1: Market Research on Unique Desserts

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Questions and Answers

What is the primary target of the supply analysis in the context of Ace-cream?

Decreasing the cost and creating reliable workflows within and outside the business.

What is the main objective of the study in terms of targeting a larger market segment?

To target a larger market segment of consumers who enjoy refreshing and sour desserts.

What is the innovative idea that distinguishes Ace-cream from competitors in the confectionery industry?

The idea of ice cream with citrus flavoring.

What is the purpose of measuring and examining the quantity of products produced daily, monthly, and annually?

To directly determine the total volume of supply. Signup and view all the answers

What is the primary focus of the study in terms of the market's perception of Ace-cream?

To determine the feasibility of having a unique taste in everyone's favorite comfort food. Signup and view all the answers

What is the significance of the supply aspect in the context of Ace-cream?

It helps determine whether or not something can be purchased and at what price. Signup and view all the answers

What is the total daily supply of all flavors of ice cream, and what is the total monthly supply?

The total daily supply of all flavors of ice cream is 65 gallons, and the total monthly supply is 9,724 gallons. Signup and view all the answers

If the demand for ice cream increases by 15% annually, how much will the total annual supply be after 2 years?

The total annual supply will be 134,128.32 gallons (116,688 x 1.15^2). Signup and view all the answers

What is the purpose of the feasibility study, and what is the timeline for the project?

The purpose of the feasibility study is to evaluate the product's potential market adoption and identify any problems that need to be fixed. The project timeline is from January 23 to May 31. Signup and view all the answers

What is the daily supply of calamansi flavor ice cream, and how much will it be in a year?

The daily supply of calamansi flavor ice cream is 8 gallons, and the total annual supply will be 14,784 gallons (8 x 22 x 12). Signup and view all the answers

How does the business plan to ensure that the product meets consumer expectations and market demands?

The business plans to ensure that the product meets consumer expectations and market demands by carefully examining the final findings of the feasibility study and fixing any problems right away. Signup and view all the answers

What is the total annual supply of chocolate and strawberry flavors of ice cream?

The total annual supply of chocolate and strawberry flavors of ice cream is 36,960 gallons (18,480 x 2). Signup and view all the answers

Study Notes

Scope and Delimitation of the Study

The study targets a larger market segment of consumers who enjoy refreshing and sour desserts.
The innovative idea of ice cream with citrus flavoring distinguishes itself from competitors in the confectionery industry.
The study aims to examine the perceptions of 50 respondents of different ages within the City of San Jose Del Monte, Bulacan.
The researchers aim to determine the feasibility of having a unique taste in everyone's favorite comfort food.

Supply Analysis

The supply analysis is crucial to determine whether the product can be purchased and at what price.
Ace-cream aims to analyze the supply to decrease the cost and create reliable workflows within and outside the business.
The quantity of products produced daily, monthly, and annually will be measured and examined to directly determine the total volume of supply.
The daily production goal is 10 gallons per flavor, with a total of 65 gallons per day.

Supply Data

The total monthly supply is 9,724 gallons.
The total annual supply is 116,688 gallons, assumed to increase 15% annually as the demand also increases.
The flavors and their corresponding supply volumes are:
- Chocolate: 10 gal/day, 70 gal/week, 1,540 gal/month, 18,480 gal/year
- Strawberry: 10 gal/day, 70 gal/week, 1,540 gal/month, 18,480 gal/year
- Mango: 5 gal/day, 50 gal/week, 1,100 gal/month, 13,200 gal/year
- Watermelon: 5 gal/day, 35 gal/week, 770 gal/month, 9,240 gal/year
- Lemon: 8 gal/day, 56 gal/week, 1,232 gal/month, 14,784 gal/year
- Pineapple: 5 gal/day, 35 gal/week, 770 gal/month, 9,240 gal/year
- Calamansi: 8 gal/day, 56 gal/week, 1,232 gal/month, 14,784 gal/year
- Vanilla: 10 gal/day, 70 gal/week, 1,540 gal/month, 18,480 gal/year

Project Schedule

The feasibility study began on January 23 to March 31, evaluating client wants and assessing the product's potential market adoption.
From March 31 to April 31, the business finalized the product and obtained an additional concept for their goods.
From April 30 to May 31, the final findings of the feasibility study are being carefully examined to ensure the product meets consumer expectations and market demands.

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Description

This quiz assesses your understanding of a market research study on unique desserts, specifically ice cream with citrus flavoring. It targets a larger market segment of consumers looking for refreshing and sour desserts.