Fashion Industry Perspectives Quiz

Study Notes

Market Research

Market Research is the process of collecting information to understand consumer needs and market behavior.
Methods include: surveys, focus groups, observation, and online analytics.
Identifying and analyzing market segments.
Gathering information about market conditions, trends, and competitors.

Trend Analysis

Trend analysis identifies changes and developments in the fashion industry.
Fashion trends are monitored: styles, colors, fabrics, and shapes.
Researching consumer preferences and demands.
Trend forecasting tools: social media, fashion magazines, expert opinions.

Competitive Strategy

Competitive strategy involves methods to stand out from competitors in the market.
Strategy types: differentiation, pricing strategy, market entry strategies.
Competitor analysis: Identifying strengths and weaknesses.
Evaluating and adapting the strategy's effectiveness.

Consumer Demand

Consumer demand refers to the needs and desires for products and services.
Demand factors: price, quality, trends, marketing communication.
Consumer segmentation: demographic, psychographic, behavioral.
Measuring demand: sales statistics, customer feedback.

Innovative Methods

Innovative methods involve introducing new ideas and solutions.
Using new technologies, materials, and production processes.
Design thinking: a creative process focused on solving consumer problems.
Testing innovations: prototypes, market trials, developments.

Description

This quiz explores the various aspects of fashion, including its prospective directions, types, and the role of fashion in society. Participants will evaluate projects related to fashion industry trends and their social significance. Test your knowledge on these crucial topics in the fashion world!