Fashion Digital Influencers Study Limitations

It is suggested that future research uses larger samples to represent the population more accurately.

Future research should include more studies on digital influencers, particularly focusing on the relationships between characteristics of digital influencers and purchase intention.

The main limitation of the study was the use of a non-probability sample, namely the convenience sample, which implies that the results obtained cannot be statistically generalized to the population.

<p>Future research may have to particularly assess the direct effects of trustworthiness, expertise, and similarity on purchase intention by exploring moderating effects, since previous research managed to establish these connections.</p> Signup and view all the answers

<p>Future research might investigate the variables that were used in this study to verify if they influence purchase intention in other industries.</p> Signup and view all the answers