Questions and Answers
What is specialization by product in apparel production?
What must designers balance according to the definition provided?
Diversification with specialization
List three categories in women's apparel.
Outwear, suits, dresses
When did activewear begin to grow in popularity?
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Which size range is considered 'Misses' in women's apparel?
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Match the following price zones with their descriptions:
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What is a trunk show?
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Which of the following is NOT one of the main segments in menswear?
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What is one trend mentioned in relation to children's wear?
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Give an example of a popular licensed character in children's clothing.
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Study Notes
Specialization and Design in Apparel
- Apparel producers often specialize in specific lifestyles, size ranges, and price points.
- Designers maintain a balance between diversification and specialization in their collections.
Women's Apparel Categories
- Broad categories include outerwear, dresses, formal wear, bridal, sportswear, and activewear, among others.
- Jeans are identified as a distinct category.
- Classic footwear and clothing examples include penny loafers, boat shoes, and blazers.
Activewear Market Trends
- Originated in the 1980s with figures like Russell Simmons; currently a leading market category.
- Activewear is popular not only for exercise but also as casual wear.
Women's Size Ranges
- Misses: Sizes 4-20, including tall (12-20) and small (0-2).
- Juniors: Sizes 5-17, including petite (1-15).
- Women's: Plus sizes usually range from 18w-26w and straight sizes 26-52.
Price Zones in Apparel
- Multiple price segments: Designer Signatures (
$500), Bridge ($300), Contemporary ($200), Better (e.g., Anne Klein), Moderate (e.g., Levis), and Budget (e.g., Wal-Mart). - A new high-end price zone targets affluent consumers.
Designer Branding and Licensing
- Designers often license their names for various apparel lines.
- Kenneth Cole transitioned from footwear to broader apparel licensing.
Men's Apparel Segmentation
- Men’s clothing is categorized into tailored, furnishings, outerwear, work clothing, and miscellaneous.
- Italy is noted for its significant influence on men's fashion.
Industry Trends in Apparel
- Emphasis on globalization has led to foreign production increases.
- Current trends include slower fashion, better-fitting merchandise, and a focus on supply chain management.
- Rising importance of manufacturers acting as retailers.
Children's Apparel Market
- A stable segment, constituting about 20% of the fashion industry.
- Size categories for children's clothing include infant, toddler, children's, girl's, preteen, boy's, and young men's.
- Children’s fashion often mirrors adult trends, with the emergence of Kiddie Couture.
Licensing in Children's Fashion
- Popular licensed characters include "Yo Gabba Gabba," "SpongeBob SquarePants," and "Dora the Explorer."
- "Frozen" represents one of the most commercially successful licensed properties in recent years.
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Description
This quiz covers key concepts from Chapter 8 on women's fashion apparel. It focuses on specialization in apparel production, the role of designers, and the basic categories in women's clothing. Test your knowledge and understanding of these essential topics in fashion.
