Fan Engagement in Sports
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Questions and Answers

What is the current approach for developing fan engagement according to the passage?

  • Collaborative strategy involving both top-down and bottom-up approaches
  • Ad-hoc strategy based on random fan feedback
  • Top-down strategy based on what leagues and teams believe fans want
  • Bottom-up strategy focusing on assessing fans' demands (correct)

    • Why is it important to assess what the fans are demanding according to the passage?

  • To ensure that the fans' demands are within the league's budget
  • To gather data for marketing purposes
  • To meet fans' entertainment expectations and keep them coming back (correct)
  • To prevent fans from becoming disinterested in live events

    • What is the primary factor that keeps fans returning to live events, as per the passage?

  • The quality of food and beverages served at the events
  • The chance to interact with famous athletes at the events
  • Meeting fans' entertainment expectations and enhancing the spectacle of the event (correct)
  • The availability of exclusive merchandise at the events

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