Familiarity Bias in Behavioral Finance
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Questions and Answers

What does the text suggest as a way to reduce the impact of familiarity bias?

  • Avoiding making decisions
  • Ignoring other possibilities
  • Sticking with familiar choices
  • Exploring alternative options (correct)

What was the outcome of Princess' decision to collaborate with Nicole for an online jewelry platform?

  • Market isolation
  • Decrease in customer base
  • Significant business growth (correct)
  • Creative limitations

How can Princess' journey be described in relation to familiarity bias?

  • A cautionary tale against exploration
  • A reinforcement of familiarity bias
  • A turning point in her entrepreneurial journey (correct)
  • A story of missed opportunities

What lesson can entrepreneurs draw from Princess' experience with familiarity bias?

<p>Challenging comfort zones leads to growth (C)</p> Signup and view all the answers

What is highlighted as the impact of familiarity bias on business decision-making in the text?

<p>Hindering growth potential (C)</p> Signup and view all the answers

What role does Princess' journey play in the text's conclusion?

<p>Serving as an inspiration for entrepreneurs (C)</p> Signup and view all the answers

In the context of business decisions, why is it important to overcome familiarity bias?

<p>'To unlock true potential and pave the way for success' (B)</p> Signup and view all the answers

'What does the text suggest about exploring unfamiliar options?'

<p>'It challenges assumptions and promotes growth' (A)</p> Signup and view all the answers

'How can familiarity bias impact business owners?'

<p>'By limiting their potential for growth' (D)</p> Signup and view all the answers

'According to the text, what effect does overcoming familiarity bias have on entrepreneurs?'

<p>'It enables them to embrace change and explore new opportunities' (B)</p> Signup and view all the answers

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