Questions and Answers
What is one way Fairphone minimizes the global warming impact of its products?
What is the purpose of investing in carbon reduction projects?
What was one of the challenges Fairphone faced while designing the Fairphone 5?
What is the focus area that helped reduce the carbon intensity of Fairphone's products?
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What is the main achievement of Fairphone 5 in terms of material usage?
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What is the primary focus of the Right to Repair Movement?
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What is the goal of the European Green Deal?
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What is the purpose of the Development of standards, such as Blue Angel and EPEAT?
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What is the main focus of Eco-design & Energy Labelling?
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What is the primary focus of sustainable product design in the Fairphone 5?
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Which of the following is a goal related to Fair Materials?
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What does the term 'climate conscious' refer to in the context of Fairphone 5?
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What is one of the impacts of the living wage program associated with Fairphone?
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When is Design Thinking most useful, according to the Stacey Matrix?
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In which scenario would Design Thinking NOT be a suitable approach?
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Which stage of the Design Thinking process focuses on understanding the user's needs and challenges?
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What is the primary goal of the "Ideation" stage in Design Thinking?
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Which stage of Design Thinking focuses on creating a tangible representation of a potential solution?
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Which of the following is NOT a key principle of user-centric design?
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What is the main purpose of testing a prototype in the Design Thinking process?
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How does Design Thinking promote innovation?
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What is a primary characteristic of Design Thinking?
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What does the Design Thinking process primarily aim to address?
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What was a significant development related to Design Thinking in the 1990s?
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What type of projects were conducted at the Hasso-Plattner-Institut in 2007?
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What does Design Thinking primarily rely on to inform its processes?
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What role does prototyping play in the Design Thinking process?
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What key factor differentiates Design Thinking from traditional problem-solving?
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What is the first phase of the Design Thinking process?
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Which of the following is a key aspect of successful Design Thinking?
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In the Design Thinking process, which phase comes after understanding the problem?
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What is the primary purpose of the Ideate phase in Design Thinking?
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What should be focused on during user tests in the Prototype & Test phase?
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Which of the following stages follows the Empathy phase?
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What is primarily developed during the Prototype phase?
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What is a significant factor in keeping the Design Thinking process effective?
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What is the primary purpose of applying Design Thinking?
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When is Design Thinking most useful, according to the Stacey Matrix?
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What is the primary focus of Design Thinking?
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Why is Design Thinking an effective approach?
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What is the primary goal of the Empathy phase in Design Thinking?
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What is a key aspect of the Design Thinking process?
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What is the primary goal of Design Thinking?
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Which of the following is NOT a key characteristic of Design Thinking?
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What is the main purpose of the "Empathy" phase in the Design Thinking process?
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When is Design Thinking most effective?
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What is the primary focus of the "Ideate" phase in the Design Thinking process?
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Which of the following is a key aspect of successful Design Thinking?
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What is the primary basis of Design Thinking as a methodology?
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In which phase of the Design Thinking process is a prototype created?
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What is one main goal of the Ideation phase in Design Thinking?
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Which of the following is a key aspect of successful Design Thinking?
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What is a primary characteristic that differentiates Design Thinking from traditional problem-solving?
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Study Notes
Fairphone's Commitment to Sustainability
- Fairphone aims to reach net-zero emissions by 2045, five years ahead of global targets.
- The company targets a 90% reduction in scope 1+2+3 emissions by 2045 from its 2022 base year.
- Fairphone's net-zero target is approved by the Science Based Initiative (SBTi).
Climate Conscious Products
- Fairphone 5 and Fairbuds XL are not only climate neutral but also climate conscious products.
- The company minimizes the global warming impact of its products throughout their life cycle, including manufacturing, transportation, use phase, and end-of-life.
- Three strategies are employed to achieve this:
- Avoiding emissions through design for longevity and repairability.
- Reducing emissions across all stages of the value chain.
- Contributing to climate projects that match the carbon footprint of products sold each year.
Balancing Design and Repairability
- Challenges in balancing design and repairability include:
- Overall thickness and screen size.
- IP rating.
- Lighter weight.
- Solutions include:
- Increased repairability of components such as camera modules, vibration motors, and SD and Sim Card slots.
Theory of Change and Impact Areas
- Fairphone's Theory of Change involves raising awareness, setting an example, and motivating the industry.
- The company focuses on four impact areas:
- Fair Materials.
- Fair Factories.
- Longevity.
- Reuse and Recycling.
Fairphone 5 Features
- Improved working conditions and a living wage program are in place.
- The device is manufactured with 100% renewable energy.
- Easy repair options are available, with spare parts minimizing time and costs of repair.
- Fairphone 5 has a 5-year warranty and software support until 2031.
- The device integrates Fairtrade Gold in its supply chain.
- 70% of focus materials are sourced fairly, with 14 focus materials sourced fairly during its lifetime.
- Recycled aluminum is used in the device.
Design Thinking Evolution
- Design Thinking picked up over the years, with a significant increase in English publications mentioning "design thinking" from 2010 to 2018.
Origins of Design Thinking
- Design Thinking was born and developed at Stanford University in the 1970s.
- David Kelly developed Design Thinking as a methodology for solving complex problems and founded IDEO in 2003.
- Stanford University's Hasso Plattner Institute of Design, known as the d.school, was founded in 2005.
- Research projects are conducted at the School of Design Thinking Hasso-Plattner-Institut in Potsdam.
What is Design Thinking?
- Design Thinking is a methodology for solving complex problems by understanding the problem, identifying opportunities, and developing solutions through prototyping and testing.
Design Thinking Process
- The Design Thinking process consists of five stages: Empathy, Define, Ideate, Prototype, and Test.
- Empathy involves understanding the problem through formulation of a Design Challenge and exploration through interviews.
- Define involves synthesizing findings, defining personas and needs, and formulating a problem statement.
- Ideate involves generating ideas through exploration and synthesizing findings.
- Prototype involves developing and testing hypotheses and building prototypes.
- Test involves performing user tests for validation and improvement.
Successful Design Thinking
- Successful Design Thinking work requires knowledge of a broad range of techniques, confidence and empowerment to execute, and a desire for continuous repetition to find impact.
Time Allocation in Design Thinking
- The time allocated to each phase of Design Thinking can vary, but it's essential to allocate sufficient time for each stage.
When to Use Design Thinking
- Design Thinking should be applied when the goal or features are unclear, or when there are unknown unknowns, or unknowable unknowns.
- The STACEY-Matrix helps determine when to apply Design Thinking, with complexity and unknowns being key factors.
When to Apply Design Thinking
- Use Design Thinking when the goal or features are unclear, and more is unknown than known, in complex, complicated, or chaotic situations.
- Apply Design Thinking when there are unknown unknowns or unknowable unknowns.
What is Design Thinking?
- A human-centered approach to innovation that integrates the needs of people, the possibilities of technology, and the requirements for business success.
- A mindset that solves problems and develops new ideas in a way that is attractive to customers/users and has high degrees of market and product orientation.
- A defined process with a mixed method toolset.
The Three Lenses of Design Thinking
- Desirability: Do they want it? Will it solve a relevant problem? Will it be engaging and speak to peoples' hearts and minds?
- Viability: Should we do it? Can we afford it? Can it be built within our constraints? Does it comply with laws and regulations?
- Feasibility: How do we do it? Can it be built at all?
Design Thinking Timeline
- 1970s: Developed at Stanford University
- 1990s: David Kelly developed Design Thinking as a methodology for solving complex problems
- 2003: IDEO was founded
- 2005: Stanford University's Hasso Plattner Institute of Design, known as the d.school, was founded
- 2007: Research projects were conducted at the School of Design Thinking, Hasso-Plattner-Institut in Potsdam
- 2010s: Design Thinking gained popularity, with over 6,000 English publications mentioning "design thinking" by 2018.
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Description
Learn about Fairphone's commitment to sustainability, including its net-zero emissions goal and climate-conscious products. Discover how the company is reducing its environmental impact.
