Podcast
Questions and Answers
Differentiate a trend from a fad.
Differentiate a trend from a fad.
Trends have a longer-term influence and reflect fundamental shifts in culture, technology, or behavior, whereas fads are short-lived and popular for a brief period, often without significant impact.
Give examples of a trend and a fad.
Give examples of a trend and a fad.
A trend example is the increasing use of renewable energy sources like solar power. A fad example is the fidget spinner craze.
Explain the process on how to spot a trend and fad.
Explain the process on how to spot a trend and fad.
To spot trends, look for emerging patterns or shifts that show sustained growth and impact. To spot fads, look for sudden and intense popularity spikes that quickly fade.
Are you fond of watching Korean Pop Artists or Korean Dramas? Why? Why not?
Are you fond of watching Korean Pop Artists or Korean Dramas? Why? Why not?
Have you done hiphop? Rap?
Have you done hiphop? Rap?
Have you tried creating Tik Tok videos? Why? Why not?
Have you tried creating Tik Tok videos? Why? Why not?
Do you have electronic gadgets? Name them.
Do you have electronic gadgets? Name them.
Who influenced your fashion, style, and interest?
Who influenced your fashion, style, and interest?
Why do you think these have become part of your lifestyle, culture or standards?
Why do you think these have become part of your lifestyle, culture or standards?
What is a fad?
What is a fad?
FAD products usually do not satisfy a strong consumer need.
FAD products usually do not satisfy a strong consumer need.
Which of the following are classic examples of a fad?
Which of the following are classic examples of a fad?
A fad is an _____ but short-lived interest.
A fad is an _____ but short-lived interest.
A trend seeks to innovate everything that also includes solutions that would serve as a means for serving practical ways in dealing with problems and improving life.
A trend seeks to innovate everything that also includes solutions that would serve as a means for serving practical ways in dealing with problems and improving life.
Which one of the following is an example of a trend?
Which one of the following is an example of a trend?
A trend _____ slowly, longer staying power, take longer to build and their effects may be felt for years and sometimes even decades.
A trend _____ slowly, longer staying power, take longer to build and their effects may be felt for years and sometimes even decades.
What is a trendsetter?
What is a trendsetter?
What is a futurist?
What is a futurist?
The new things that we currently do fade when the perception of novelty is gone. This refers to a fad.
The new things that we currently do fade when the perception of novelty is gone. This refers to a fad.
The way we do things refers to a trend.
The way we do things refers to a trend.
Flashcards
What is a Fad?
What is a Fad?
Something popular for a short time, with a quick rise and fall in sales, often not satisfying a strong consumer need.
Examples of fads
Examples of fads
Hula hoops, yo-yos, virtual pets, Pokemon GO, Hello Kitty, Candy Crush and fidget spinners.
Fad Definition
Fad Definition
It is an intense but short-lived interest or enthusiasm for something.
What is a Trend?
What is a Trend?
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Examples of Trends
Examples of Trends
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How do trends evolve?
How do trends evolve?
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What is a trendsetter?
What is a trendsetter?
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What is a futurist?
What is a futurist?
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What is trendspotting?
What is trendspotting?
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Notion of Change (Fad)
Notion of Change (Fad)
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Notion of Change (Trend)
Notion of Change (Trend)
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Time and Nature of Growth (Fad)
Time and Nature of Growth (Fad)
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Time and Nature of Growth (Trend)
Time and Nature of Growth (Trend)
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Study Notes
- The lesson defines trends and fads.
Learning Objectives
- Differentiate between trends and fads.
- Provide examples.
- Explain how to spot them.
Definition of a Fad
- A fad is a short-lived interest or fashion.
- Fads have little utility and are characterized by a quick rise and decline in sales and popularity.
- Fads do not satisfy a strong consumer need.
- Fads seldom completely die out, with some diehard followers remaining loyal.
- Examples of Fads:
- Hula hoop
- Yo-yo
- Virtual pets
- Frisbee
- Pokémon Go
- Hello Kitty
- Loomband
- Candy Crush App
- iPod
- Kalyeserye
- Pet rock
- Friendster
- Troll doll
- Bucket challenge
- Mannequin challenge
- "Gangnam Style" song
- Tamagochi pets
- Hoverboards
- Fidget spinner
Fad Summary
- An intense but short-lived interest.
- A widely shared enthusiasm for something, especially short-lived.
- A temporary fashion, craze, interest, or activity that people follow enthusiastically but lasts for a short period.
Definition of a Trend
- Appeals to newness due to being missing or scarce in the marketplace.
- A practice that either stabilizes or transforms into a habit, lifestyle, or enduring product.
- Seeks to innovate and provide practical solutions to problems and improve life.
- Development is slow, but popularity is driven by advertisement and mass media.
- Other areas that exhibit trends:
- Sports (wearable devices that monitor training performance)
- Food (rise of oatmeal products, inclusion of moringa or malunggay in food products)
- Medicine (stem cell treatment)
- Cosmetics (whitening supplements)
- Travel (paperless tickets and online check-in)
- Manufacturing (3-D printing)
- Environmental management (home solar electric system)
- Examples of trends:
- Gadgets
- Teleserye
- Social networking sites
- Social advocacies
- Drone technology
- Denim jeans
- Business process outsourcing
- Online ticketing
- Cashless transactions
Trend Summary
- Develops slowly with longer staying power
- Takes longer to build and effects may be felt for years or decades
- Has greater consumer adoption due to effectiveness
- Is present in many industries and crosses over into others
Spotting a Trend
- Trendsetters: Someone or something that starts or causes a trend.
- Example: The Philippines became known for the EDSA People Power Revolution in 1986.
- Example: India became known for Mohandas (Mahatma) Gandhi's leadership, which led to India's independence in 1947.
- Futurist: Someone who studies and predicts the future based on current trends.
- Trendspotting: The study of trends and how they develop and affect society.
Fad vs Trend (Arzadon et al. 2018)
- Notion of Change:
- Fads are new things that fade when novelty is gone.
- Trends are the way we do things.
- Behavior:
- Fads are intense.
- Trends have sustained behavior that turns into lifestyle, mindset, and values.
- Effects:
- Fads are for coolness or being a "me-too".
- Trends meet needs, solve problems, and address issues.
- Time and Nature of Growth:
- Fads appear suddenly, enormously popular, then suddenly disappear with unexplainable growth.
- Trends appear suddenly, enormously popular, do not disappear, grow stronger over time, and stick around.
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