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Questions and Answers
What is the main focus of the chapter discussed in the text?
What is the main focus of the chapter discussed in the text?
- The activities that take place within the firm preparing to enter the international market (correct)
- The different strategies a firm can use to expand internationally
- The marketing factors that drive a firm's internationalization process
- The external factors that influence a firm's decision to internationalize
What are the two main types of motivations that drive a firm to internationalize?
What are the two main types of motivations that drive a firm to internationalize?
- Financial and operational motivations
- Proactive and reactive motivations (correct)
- External and internal motivations
- Strategic and operational motivations
What is the role of 'change agents' in the internationalization process according to the text?
What is the role of 'change agents' in the internationalization process according to the text?
- Change agents are the environmental shifts that force firms to change their activities
- Change agents initiate and shepherd the change process within the firm (correct)
- Change agents are the strategic decisions made by the firm's leadership team
- Change agents are external factors that influence the firm's decision to internationalize
Which of the following is NOT listed as a major motivation for firms to go international according to the text?
Which of the following is NOT listed as a major motivation for firms to go international according to the text?
What is the key difference between 'proactive stimuli' and 'reactive stimuli' according to the text?
What is the key difference between 'proactive stimuli' and 'reactive stimuli' according to the text?
Which of the following international expansion strategies is NOT mentioned in the text?
Which of the following international expansion strategies is NOT mentioned in the text?
What does Exhibit 9.1 in the text represent?
What does Exhibit 9.1 in the text represent?
What is the purpose of discussing the 'concerns and preoccupations of firms' as they begin their international marketing operations?
What is the purpose of discussing the 'concerns and preoccupations of firms' as they begin their international marketing operations?
What is the primary purpose of the international entry and expansion process model presented in Exhibit 9.1?
What is the primary purpose of the international entry and expansion process model presented in Exhibit 9.1?
Which of the following is NOT a key topic discussed in the chapter according to the text?
Which of the following is NOT a key topic discussed in the chapter according to the text?
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