Facebook Lead Ads

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Questions and Answers

Lead Filtering for Lead Ads allows you to ask users a qualifying or conditional question before the instant form. If the answer matches your settings, they can fill the form. If it doesn’t, what happens?

  • They are redirected to a different website
  • They can only fill the form partially
  • They can still fill the form
  • They are unable to fill the form and a thank you page loads instead (correct)

What is the purpose of Lead Filtering for Lead Ads?

  • To pre-fill the forms and load them instantly
  • To optimize the algorithm for more users
  • To generate a high volume of leads at a low cost
  • To save sales teams time and resources (correct)

How do you set up Lead Filtering using Facebook Instant Forms?

  • Select the lead generation objective and select instant forms on the ad set level
  • Create a new form at the campaign level
  • Turn on the lead filtering toggle and add a multiple-choice question (correct)
  • Set up completion screens for leads and non-leads

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