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Questions and Answers
According to the Goal-Gradient Hypothesis, what happens to consumers' efforts as the psychological distance to the reward goal decreases?
According to the Goal-Gradient Hypothesis, what happens to consumers' efforts as the psychological distance to the reward goal decreases?
Consumers accelerate their efforts to earn a reward.
How do consumers' interpurchase times change as they get closer to earning a free coffee in loyalty reward programs?
How do consumers' interpurchase times change as they get closer to earning a free coffee in loyalty reward programs?
Interpurchase times decrease.
What interesting finding was observed regarding the illusion of progress towards a goal in the loyalty reward programs?
What interesting finding was observed regarding the illusion of progress towards a goal in the loyalty reward programs?
The illusion of progress induces purchase acceleration.
How did customers with a 12-stamp coffee card complete the required purchases compared to customers with a 10-stamp card?
How did customers with a 12-stamp coffee card complete the required purchases compared to customers with a 10-stamp card?
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What effect does the illusion of progress towards a goal have on purchase behavior in loyalty programs?
What effect does the illusion of progress towards a goal have on purchase behavior in loyalty programs?
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