5 Questions
According to the Goal-Gradient Hypothesis, what happens to consumers' efforts as the psychological distance to the reward goal decreases?
Consumers accelerate their efforts to earn a reward.
How do consumers' interpurchase times change as they get closer to earning a free coffee in loyalty reward programs?
Interpurchase times decrease.
What interesting finding was observed regarding the illusion of progress towards a goal in the loyalty reward programs?
The illusion of progress induces purchase acceleration.
How did customers with a 12-stamp coffee card complete the required purchases compared to customers with a 10-stamp card?
Customers with a 12-stamp card completed the purchases faster.
What effect does the illusion of progress towards a goal have on purchase behavior in loyalty programs?
It induces purchase acceleration.
Test your knowledge on the concepts of extinction effects and extinction bursts in behavior analysis. Explore how the removal of reinforcement influences behavior patterns and responses. This quiz will help you understand the dynamics of behavior change during extinction procedures.
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