External Expansion in Business
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Questions and Answers

What is external expansion?

  • Expanding only in the local market
  • Expanding within the existing business structure
  • Expanding by working with other businesses (correct)
  • Expanding through government grants

What is a merger?

  • When a firm buys more than half the shares in another firm
  • When two firms join together to form a new, larger firm (correct)
  • When a firm diversifies into new markets
  • When a firm takes over a competitor

Why does a firm take over a supplier according to the text?

  • To reduce economies of scale
  • To cut off the supply chain
  • To control the supply, cost, and quality of raw materials (correct)
  • To increase competition in the market

How does taking over a customer benefit a firm?

<p>Gives the firm greater access to customers (A)</p> Signup and view all the answers

Which type of external expansion creates a firm with more economies of scale and a bigger market share?

<p>Merger with a competitor (D)</p> Signup and view all the answers

What happens when two unrelated firms join together in external expansion?

<p>Expansion by diversifying into new markets (A)</p> Signup and view all the answers

What did Kraft Foods Inc. achieve by buying Cadbury in 2010?

<p>Became the largest seller of chocolate and confectionery in the world (C)</p> Signup and view all the answers

Why do less than half of all takeovers and mergers succeed?

<p>Because it is challenging to integrate two different businesses successfully (A)</p> Signup and view all the answers

What may happen if a takeover bid is hostile and unpopular?

<p>The takeover will create bad feelings and resistance among the stakeholders (A)</p> Signup and view all the answers

How do mergers and takeovers often lead to uncertainty among workers?

<p>By implementing cost-cutting measures leading to job redundancies (A)</p> Signup and view all the answers

Which aspect can make it difficult for two firms to integrate after a merger or takeover?

<p>Differing management styles and company cultures (C)</p> Signup and view all the answers

What is a common result of mergers and takeovers in terms of workforce?

<p>Making lots of people redundant (D)</p> Signup and view all the answers

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