Tools for Podcasting, Chapter 1 / Jill Olmstead

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Questions and Answers

What primary emotion drives interest in true crime podcasts among listeners?

Joy

Curiosity

Fear (correct)

Sadness

Which demographic group is most likely to listen to news podcasts?

Middle-aged adults ages 30 to 49

Adults over 50

Adults ages 18 to 29 (correct)

Teenagers ages 13 to 17

What is a common characteristic of both true crime and investigative podcasts?

Include a variety of serious topics (correct)

Mainly entertainment-focused

Easy and quick to produce

Focus exclusively on crime stories

What percentage of Americans reported that they never get their news from podcasts?

56% Signup and view all the answers

Which format of news-related podcasts was rated the most popular according to the Pew survey?

In-depth explanations of news topics Signup and view all the answers

What is one major investment trend among legacy media organizations regarding podcasts?

Buying audio companies to expand offerings Signup and view all the answers

What is a key expectation of podcast consumers regarding news content?

News that feels relevant and helps understand complex issues Signup and view all the answers

What percentage of people trust a human voice over AI-generated content?

55% Signup and view all the answers

What ethical concern does the use of AI-generated voice clones raise?

Nonconsensual use and trust issues Signup and view all the answers

Which of the following companies has issued standards regarding AI audio use for host-read ads?

ADOPTER Media Signup and view all the answers

What was the result of using AI for podcast discovery shown in preliminary data?

30% increase in podcast consumption Signup and view all the answers

What ethical guideline was drafted by media company WaitWhat?

Listener Bill of Rights about AI Signup and view all the answers

What issue did a podcast face related to nonconsensual AI use?

Lawsuit threatened due to voice cloning Signup and view all the answers

What potential benefit might podcasters experience by adding video to their content?

Increased audience engagement Signup and view all the answers

What platform is making an effort to host podcasts after shutting down its podcast app?

YouTube Signup and view all the answers

Which partnership was mentioned as a collaboration between YouTube and established podcasters?

NPR and Slate Signup and view all the answers

Why might video podcasts not attract a larger audience for all creators?

Audience retention can be low for long video formats. Signup and view all the answers

What percentage of Spotify's total podcasts are video podcasts?

2% Signup and view all the answers

What is one challenge mentioned about producing video podcasts?

Video production can be more complex and expensive. Signup and view all the answers

What does Spotify expect to achieve through the growth of video podcasting?

More advertising revenue Signup and view all the answers

What is the significance of the Black Podcasting Awards?

They specifically award excellence in Black-created podcasts. Signup and view all the answers

What major challenge did women's podcast festivals face in 2023?

Lack of industry support and funding. Signup and view all the answers

What initiative did SiriusXM launch to promote inclusivity in podcasting?

Listen Next for developing future podcast stars. Signup and view all the answers

How does the Spotify SoundUp Program support underrepresented creators?

By offering educational opportunities and access to industry experts. Signup and view all the answers

What was the outcome for the International Women’s Podcast Conference in 2023?

It was postponed and may return in 2024. Signup and view all the answers

What does Jar Audio's emerging women podcaster competition aim to achieve?

To create a pilot episode based on the winner's ideas. Signup and view all the answers

What was established to unite Black creatives and professionals in podcasting?

The Black Podcasters Association. Signup and view all the answers

What type of support does the Podcasting, Seriously Awards Fund provide?

Reimbursements for award submissions Signup and view all the answers

Which program assists podcasters in underrepresented communities with educational opportunities?

Spotify’s Sound Up Program Signup and view all the answers

What does the POC Audio Directory provide?

A list of people of color in the audio industry Signup and view all the answers

What is a key feature of the increasing number of disability podcasts?

They have live captions and transcripts available Signup and view all the answers

Where has Spotify’s NextGen Audio Program expanded to?

Historically Black colleges and universities Signup and view all the answers

What type of grants does the Black & Brown Podcast Collective offer?

Micro grants for podcast growth Signup and view all the answers

Which of the following describes the services offered by BIPOC Podcast Creators' Verified Service Provider Directory?

A directory of vetted freelancers and small businesses Signup and view all the answers

What technological advancement has aided in the creation of transcripts for podcasts?

Artificial Intelligence Signup and view all the answers

Study Notes

True Crime and Investigative Podcasts

Interest in true crime is fueled by fear, providing a safe way to explore this emotion without real-life trauma.
Rolling Stone identified "The best 25 True-Crime Podcasts of All-Time."
Investigative podcasts cover a wider range of issues, including terrorism, corporate scandals, and healthcare inequalities.
Producing these podcasts requires extensive time and financial resources due to the depth of watchdog journalism involved.
Investigative reporting is likened to solving a mystery, as emphasized by LA Times reporter Joanne Faryon.

Growth of News Podcasts

A 2023 Pew Research Center report revealed a global increase in news podcasts, with a notable demographic being adults aged 18 to 29.
Despite high interest, over half of Americans (56%) do not consume news through podcasts, indicating significant growth potential.
News organizations are investing heavily in podcasting to better engage audiences, particularly entities like NPR and The New York Times.

Podcast Format and Trust

Popular formats in news-related podcasts include in-depth topic explanations (57%), opinion offerings (53%), and daily story summaries (51%).
Consumers prioritize relevance in news content to understand complex issues, moving beyond just the quantity of news.
Trust in content is notably higher for human voices (55%) compared to AI-generated voices (23%).

Ethical Concerns Around AI Voice Cloning

Platforms like YouTube, Spotify, and Apple have established guidelines addressing the use of AI in podcasts.
Ethical dilemmas arise with nonconsensual use of AI voice clones, such as the lawsuit threat faced by a podcast that replicated Tom Brady's voice.
ADOPTER Media cautions against using AI for personalized endorsements unless for accessibility reasons.

Podcast Discovery and Planning Tools

AI advancements have improved podcast discovery, leading to a 30% rise in consumption through personalized recommendations.
Tools like ChatGPT, Jasper AI, and Showplanner facilitate planning and generating podcast ideas, guest recommendations, and outlines.

Video Podcasting Trends

YouTube is partnering with established podcasters to enhance visibility and audience reach, despite mixed results in listener growth.
Multiple platforms, including Spotify, are increasingly hosting video podcasts, although video podcasting can be more resource-intensive and complex.

Inclusivity and Opportunities in Podcasting

New educational initiatives support BIPOC, Queer, and Trans podcast creators through programs like Spotify’s Sound Up.
The POC Audio Directory and various collectives provide resources, funding, and opportunities for underrepresented voices in podcasting.

Challenges for Women in Podcasting

Women constitute a significant part of the podcast listening audience but remain underrepresented among hosts.
Support for women podcasters has diminished with the cancellation of key industry events, while some initiatives continue to champion diversity and development in content creation.

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