Exploring the Role of Data Mining in Big Data
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Questions and Answers

What can grocery stores do if a customer always buys a certain laundry detergent?

  • Send an email alert when that product is on sale (correct)
  • Send an email alert about a different product
  • Offer a discount on a different laundry detergent
  • Do nothing

    • Which of the following is a benefit for grocery stores when customers enroll in customer loyalty programs?

  • Grocery stores can target future marketing accordingly
  • Grocery stores can digitally record the products customers buy (correct)
  • Grocery stores can track the links customers click in loyalty program emails
  • Customers save money on their purchases

    • How can grocery stores track customer interests in loyalty program emails?

  • By analyzing customer demographics
  • By recording the products customers buy
  • By tracking the links customers click (correct)
  • By monitoring social media activity

    • What is the purpose of targeting future marketing in grocery stores?

    <p>To understand customer preferences</p> Signup and view all the answers

    What is the potential outcome of a successful targeted marketing campaign?

    <p>Customers will make additional purchases</p> Signup and view all the answers

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