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Experiential consumption focuses on
Experiential consumption focuses on
- The experiences derived from using the product (correct)
- The intangible dimensions of the product
- The value of the product itself
- The tangible qualities of the product
The concept of 'hedonomics' introduced by Alderson and later used by Holbrook and Hirschman emphasizes the focus on
The concept of 'hedonomics' introduced by Alderson and later used by Holbrook and Hirschman emphasizes the focus on
- The economic aspects of consumption
- The hedonic aspects of consumption (correct)
- The symbolic aspects of consumption
- The functional aspects of consumption
The notion of experience in consumer behavior refers to the
The notion of experience in consumer behavior refers to the
- Physical and tangible aspects of consumption
- Cognitive and affective aspects of consumption
- Hedonic and emotional aspects of consumption (correct)
- Functional and utilitarian aspects of consumption
Experiential consumption implies a more holistic approach that incorporates
Experiential consumption implies a more holistic approach that incorporates
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Marketers following an experiential perspective to consumption emphasize
Marketers following an experiential perspective to consumption emphasize
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