39 Questions
Which term refers to the degree to which affected parties can observe relevant aspects of transactions or decisions?
Transparency
What is the use of undisclosed information gained via one's job to benefit from stock market fluctuations called?
Insider trading
What is a written statement that establishes the principles guiding an organization's decisions called?
Code of ethics
What is the disclosure of information by a company insider that exposes illegal or unethical behavior called?
Whistle-blowing
What is a situation in which an individual or a group makes a decision that is immoral, illegal, or unethical called?
Ethical-lapse
What is a situation in which more than one side of an issue can be supported with valid arguments called?
Ethical dilemma
What are situations in which competing loyalties can lead to ethical lapses called?
Conflicts of interest
What is the idea that business has obligations to society beyond the pursuit of profits called?
Corporate Social Responsibility (CSR)
What is the donation of money, time, goods, or services to charitable or educational institutions called?
Philanthropy
Which of the following best describes strategic CSR?
Social contributions that are directly aligned with a company's overall business strategy
What are NGO's?
Nonprofit groups that provide charitable services or promote social and environmental causes
What is cap and trade?
An environmental policy that gives companies some freedom in addressing the environmental impact of specified pollutants
What does sustainable development involve?
Operating business in a way that minimizes pollution and resource waste
What is consumerism?
A movement that pressures business to consider needs and interests
What is identity theft?
A crime in which thieves steal personal information and use it to commit fraud
What is discrimination?
The denial of opportunities to individuals based on characteristics unrelated to their job performance
Which of the following is NOT a characteristic of strategic CSR?
Social contributions that are not aligned with a company's overall business strategy
What do NGOs do?
Provide charitable services or promote social and environmental causes
What is the purpose of cap and trade?
To give companies some freedom in addressing the environmental impact of specified pollutants
Which of the following best describes the main function of marketing?
Capture value from customers to create profits
What is customer equity?
The value obtained by both the customer and the seller from their relationship
Which of the following best describes customer needs?
States of felt deprivation
What are market offerings?
Combination of products, services, information or experiences
What is the purpose of an integrated marketing program?
Deliver superior value
What is the role of customer delight in the marketing process?
Build profitable relationships
What is the relationship between customer equity and brand loyalty?
Brand loyalty leads to customer equity
What is the relationship between customer equity and profits?
Customer equity leads to profits
What is the relationship between customer needs and market offerings?
Customer needs determine market offerings
What is the role of marketing in building customer relationships?
Engage customers
Which of the following is NOT included in market offerings?
Technology
What is the act of obtaining a desired object from someone by offering something in return called?
Exchange
What is a market?
A set of buyers and sellers
What is the art and science of choosing target markets and building profitable relationships with them called?
Marketing management
Which marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering better satisfaction than competitors?
Marketing concept
What are the four components of a company's marketing mix (4 P's)?
Product, Price, Place, Promotion
What is the customer's evaluation of the difference between the benefits and costs of a market offering relative to those of competing offers called?
Perceived value
What is the overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction called?
Customer relationship management
What is the use of digital marketing tools such as websites, social media, mobile apps, and ads to engage consumers called?
Digital and social media marketing
What is the goal of customer-engagement marketing?
To shape brand conversations
Quiz: Understanding Ethics, Transparency, and Insider Trading Test your knowledge on ethics, transparency, and insider trading with this informative quiz. Explore the rules and standards governing conduct, the importance of transparency, and the implications of insider trading. Enhance your understanding of ethical practices in various industries.
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