Exploring Ethics

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Which term refers to the degree to which affected parties can observe relevant aspects of transactions or decisions?

Insider trading

Transparency (correct)

Code of ethics

Ethics

What is the use of undisclosed information gained via one's job to benefit from stock market fluctuations called?

Insider trading (correct)

Code of ethics

Ethics

Transparency

What is a written statement that establishes the principles guiding an organization's decisions called?

Code of ethics (correct)

Transparency

Insider trading

Ethics

What is the disclosure of information by a company insider that exposes illegal or unethical behavior called?

Whistle-blowing Signup and view all the answers

What is a situation in which an individual or a group makes a decision that is immoral, illegal, or unethical called?

Ethical-lapse Signup and view all the answers

What is a situation in which more than one side of an issue can be supported with valid arguments called?

Ethical dilemma Signup and view all the answers

What are situations in which competing loyalties can lead to ethical lapses called?

Conflicts of interest Signup and view all the answers

What is the idea that business has obligations to society beyond the pursuit of profits called?

Corporate Social Responsibility (CSR) Signup and view all the answers

What is the donation of money, time, goods, or services to charitable or educational institutions called?

Philanthropy Signup and view all the answers

Which of the following best describes strategic CSR?

Social contributions that are directly aligned with a company's overall business strategy Signup and view all the answers

What are NGO's?

Nonprofit groups that provide charitable services or promote social and environmental causes Signup and view all the answers

What is cap and trade?

An environmental policy that gives companies some freedom in addressing the environmental impact of specified pollutants Signup and view all the answers

What does sustainable development involve?

Operating business in a way that minimizes pollution and resource waste Signup and view all the answers

What is consumerism?

A movement that pressures business to consider needs and interests Signup and view all the answers

What is identity theft?

A crime in which thieves steal personal information and use it to commit fraud Signup and view all the answers

What is discrimination?

The denial of opportunities to individuals based on characteristics unrelated to their job performance Signup and view all the answers

Which of the following is NOT a characteristic of strategic CSR?

Social contributions that are not aligned with a company's overall business strategy Signup and view all the answers

What do NGOs do?

Provide charitable services or promote social and environmental causes Signup and view all the answers

What is the purpose of cap and trade?

To give companies some freedom in addressing the environmental impact of specified pollutants Signup and view all the answers

Which of the following best describes the main function of marketing?

Capture value from customers to create profits Signup and view all the answers

What is customer equity?

The value obtained by both the customer and the seller from their relationship Signup and view all the answers

Which of the following best describes customer needs?

States of felt deprivation Signup and view all the answers

What are market offerings?

Combination of products, services, information or experiences Signup and view all the answers

What is the purpose of an integrated marketing program?

Deliver superior value Signup and view all the answers

What is the role of customer delight in the marketing process?

Build profitable relationships Signup and view all the answers

What is the relationship between customer equity and brand loyalty?

Brand loyalty leads to customer equity Signup and view all the answers

What is the relationship between customer equity and profits?

Customer equity leads to profits Signup and view all the answers

What is the relationship between customer needs and market offerings?

Customer needs determine market offerings Signup and view all the answers

What is the role of marketing in building customer relationships?

Engage customers Signup and view all the answers

Which of the following is NOT included in market offerings?

Technology Signup and view all the answers

What is the act of obtaining a desired object from someone by offering something in return called?

Exchange Signup and view all the answers

What is a market?

A set of buyers and sellers Signup and view all the answers

What is the art and science of choosing target markets and building profitable relationships with them called?

Marketing management Signup and view all the answers

Which marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering better satisfaction than competitors?

Marketing concept Signup and view all the answers

What are the four components of a company's marketing mix (4 P's)?

Product, Price, Place, Promotion Signup and view all the answers

What is the customer's evaluation of the difference between the benefits and costs of a market offering relative to those of competing offers called?

Perceived value Signup and view all the answers

What is the overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction called?

Customer relationship management Signup and view all the answers

What is the use of digital marketing tools such as websites, social media, mobile apps, and ads to engage consumers called?

Digital and social media marketing Signup and view all the answers

What is the goal of customer-engagement marketing?

To shape brand conversations Signup and view all the answers

Exploring Ethics

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Questions and Answers

Which term refers to the degree to which affected parties can observe relevant aspects of transactions or decisions?

What is the use of undisclosed information gained via one's job to benefit from stock market fluctuations called?

What is a written statement that establishes the principles guiding an organization's decisions called?

What is the disclosure of information by a company insider that exposes illegal or unethical behavior called?

What is a situation in which an individual or a group makes a decision that is immoral, illegal, or unethical called?

What is a situation in which more than one side of an issue can be supported with valid arguments called?

What are situations in which competing loyalties can lead to ethical lapses called?

What is the idea that business has obligations to society beyond the pursuit of profits called?

What is the donation of money, time, goods, or services to charitable or educational institutions called?

Which of the following best describes strategic CSR?

What are NGO's?

What is cap and trade?

What does sustainable development involve?

What is consumerism?

What is identity theft?

What is discrimination?

Which of the following is NOT a characteristic of strategic CSR?

What do NGOs do?

What is the purpose of cap and trade?

Which of the following best describes the main function of marketing?

What is customer equity?

Which of the following best describes customer needs?

What are market offerings?

What is the purpose of an integrated marketing program?

What is the role of customer delight in the marketing process?

What is the relationship between customer equity and brand loyalty?

What is the relationship between customer equity and profits?

What is the relationship between customer needs and market offerings?

What is the role of marketing in building customer relationships?

Which of the following is NOT included in market offerings?

What is the act of obtaining a desired object from someone by offering something in return called?

What is a market?

What is the art and science of choosing target markets and building profitable relationships with them called?

Which marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering better satisfaction than competitors?

What are the four components of a company's marketing mix (4 P's)?

What is the customer's evaluation of the difference between the benefits and costs of a market offering relative to those of competing offers called?

What is the overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction called?

What is the use of digital marketing tools such as websites, social media, mobile apps, and ads to engage consumers called?

What is the goal of customer-engagement marketing?

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