Exploring Ethics

Which term refers to the degree to which affected parties can observe relevant aspects of transactions or decisions?

What is the use of undisclosed information gained via one's job to benefit from stock market fluctuations called?

What is a written statement that establishes the principles guiding an organization's decisions called?

What is the disclosure of information by a company insider that exposes illegal or unethical behavior called?

What is a situation in which an individual or a group makes a decision that is immoral, illegal, or unethical called?

What is a situation in which more than one side of an issue can be supported with valid arguments called?

What are situations in which competing loyalties can lead to ethical lapses called?

What is the idea that business has obligations to society beyond the pursuit of profits called?

What is the donation of money, time, goods, or services to charitable or educational institutions called?

Which of the following best describes strategic CSR?

What are NGO's?

What is cap and trade?

What does sustainable development involve?

What is consumerism?

What is identity theft?

What is discrimination?

Which of the following is NOT a characteristic of strategic CSR?

What do NGOs do?

What is the purpose of cap and trade?

Which of the following best describes the main function of marketing?

What is customer equity?

Which of the following best describes customer needs?

What are market offerings?

What is the purpose of an integrated marketing program?

What is the role of customer delight in the marketing process?

What is the relationship between customer equity and brand loyalty?

What is the relationship between customer equity and profits?

What is the relationship between customer needs and market offerings?

What is the role of marketing in building customer relationships?

Which of the following is NOT included in market offerings?

What is the act of obtaining a desired object from someone by offering something in return called?

What is a market?

What is the art and science of choosing target markets and building profitable relationships with them called?

Which marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering better satisfaction than competitors?

What are the four components of a company's marketing mix (4 P's)?

What is the customer's evaluation of the difference between the benefits and costs of a market offering relative to those of competing offers called?

What is the overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction called?

What is the use of digital marketing tools such as websites, social media, mobile apps, and ads to engage consumers called?

What is the goal of customer-engagement marketing?