Exploring Attitudes

Implicit attitudes are unconscious judgments held towards an attitude or object, while explicit attitudes are conscious judgments held towards an attitude or object.

The tripartite model of attitude structure suggests that attitudes consist of three components: affective (feelings), behavioral (actions), and cognitive (thoughts, beliefs).

The theory of cognitive dissonance, proposed by Festinger, states that tension occurs within a person when they perceive inconsistency between acquired information, including feelings, attitudes, beliefs, and actions.

<p>Cognitive dissonance leads to a feeling of mental discomfort when contradictory information is perceived. Once people recognize the inconsistency between their cognitions, they experience discomfort and are motivated to act in order to reduce the dissonance.</p> Signup and view all the answers

<p>Festinger believed that once people recognize the inconsistency between their cognitions, they experience discomfort and are motivated to act in order to reduce the dissonance.</p> Signup and view all the answers