Podcast
Questions and Answers
Which of the following is NOT considered a role that architects may be asked to fulfill?
Which of the following is NOT considered a role that architects may be asked to fulfill?
- Efficiency expert
- Facilitator
- Interior designer (correct)
- Construction cost control
What is the purpose of promotion in the context of architecture?
What is the purpose of promotion in the context of architecture?
- To build market awareness (correct)
- To reinforce interest
- To create a relationship of trust
- To generate client commitment
Which of the following is NOT a technique for building market awareness in architecture?
Which of the following is NOT a technique for building market awareness in architecture?
- Providing free services (correct)
- Original research and surveys
- Corporate stationery and business cards
- Membership in community organizations
What is the objective of reinforcing interest in architecture?
What is the objective of reinforcing interest in architecture?
What is critical at the stage of generating client commitment in architecture?
What is critical at the stage of generating client commitment in architecture?
Which of the following is NOT a method for generating client commitment after the contract has been executed?
Which of the following is NOT a method for generating client commitment after the contract has been executed?
What action should be taken to develop and maintain a professional relationship with the client after the completion of the project?
What action should be taken to develop and maintain a professional relationship with the client after the completion of the project?
When preparing promotional brochures or proposals, what should the architect always do?
When preparing promotional brochures or proposals, what should the architect always do?
What is the role of an architect as a professional advisor in endorsed architectural competitions?
What is the role of an architect as a professional advisor in endorsed architectural competitions?
What should each architectural practice evaluate before participating in an architectural competition?
What should each architectural practice evaluate before participating in an architectural competition?
Which of the following activities is NOT considered a part of marketing in an architectural practice?
Which of the following activities is NOT considered a part of marketing in an architectural practice?
What is the correlation between a firm's profit and growth and the amount spent on marketing?
What is the correlation between a firm's profit and growth and the amount spent on marketing?
What is the difference between marketing and selling in an architectural context?
What is the difference between marketing and selling in an architectural context?
What should architects strive to do in relation to public awareness about the value of architectural services?
What should architects strive to do in relation to public awareness about the value of architectural services?
What does an effective marketing strategy in an architectural practice involve?
What does an effective marketing strategy in an architectural practice involve?
Which of the following best describes the difference between public relations and marketing in the context of architectural practice?
Which of the following best describes the difference between public relations and marketing in the context of architectural practice?
According to the text, why is it important for architectural practices to develop a public relations and marketing strategy?
According to the text, why is it important for architectural practices to develop a public relations and marketing strategy?
What does the text say about public relations in the context of architectural practice?
What does the text say about public relations in the context of architectural practice?
According to the text, what is the role of public relations in the architectural practice?
According to the text, what is the role of public relations in the architectural practice?
What is the main focus of marketing in architectural practice, according to the text?
What is the main focus of marketing in architectural practice, according to the text?
According to the text, what are some factors that the strategic plan should help identify?
According to the text, what are some factors that the strategic plan should help identify?
What is MERX?
What is MERX?
What should the practice do after an initial contact with a lead?
What should the practice do after an initial contact with a lead?
What are some techniques for identifying potential clients or 'leads'?
What are some techniques for identifying potential clients or 'leads'?
What is one function of marketing according to the text?
What is one function of marketing according to the text?
True or false: Architectural competitions for buildings must be endorsed or approved by the Council of the provincial or territorial association of architects and/or the Royal Architectural Institute of Canada.
True or false: Architectural competitions for buildings must be endorsed or approved by the Council of the provincial or territorial association of architects and/or the Royal Architectural Institute of Canada.
True or false: Open and limited competitions for buildings require endorsement as most provincial associations of architects prevent their members from participating in competitions that have not been approved by their Councils.
True or false: Open and limited competitions for buildings require endorsement as most provincial associations of architects prevent their members from participating in competitions that have not been approved by their Councils.
True or false: Architectural competitions can be a high risk activity for any architectural practice.
True or false: Architectural competitions can be a high risk activity for any architectural practice.
True or false: The International Union of Architects (UIA) has prepared guidelines for conducting international architectural competitions in its publication, Instructions and recommendations to promoters of international competitions in architecture and town planning.
True or false: The International Union of Architects (UIA) has prepared guidelines for conducting international architectural competitions in its publication, Instructions and recommendations to promoters of international competitions in architecture and town planning.
True or false: Each architectural practice must evaluate the effort and return on investment before participating in an architectural competition.
True or false: Each architectural practice must evaluate the effort and return on investment before participating in an architectural competition.
