Podcast
Questions and Answers
According to Ladkin and Spiller (2000), expositions are typically smaller in scale compared to exhibitions, focusing on niche products.
According to Ladkin and Spiller (2000), expositions are typically smaller in scale compared to exhibitions, focusing on niche products.
False (B)
The exhibition facilitator is primarily responsible for managing the exhibition space sales, logistics, and financial aspects of an event.
The exhibition facilitator is primarily responsible for managing the exhibition space sales, logistics, and financial aspects of an event.
True (A)
An exhibitor leases trade show display space from the booth contractor to promote their offerings to attendees.
An exhibitor leases trade show display space from the booth contractor to promote their offerings to attendees.
False (B)
The official booth contractor is exclusively appointed by the exhibitor to construct booths at an event.
The official booth contractor is exclusively appointed by the exhibitor to construct booths at an event.
When an exhibitor hires an unofficial booth contractor, they may incur a corkage fee payable to the exhibition manager.
When an exhibitor hires an unofficial booth contractor, they may incur a corkage fee payable to the exhibition manager.
A 'raw exhibition space' provides exhibitors with pre-built walls, carpeting, and basic furnishings to customize as per their needs.
A 'raw exhibition space' provides exhibitors with pre-built walls, carpeting, and basic furnishings to customize as per their needs.
A shell scheme exhibition space offers exhibitors a standardized booth setup, helping create a uniform visual appearance across the trade show floor.
A shell scheme exhibition space offers exhibitors a standardized booth setup, helping create a uniform visual appearance across the trade show floor.
The exhibitor manual is provided by the venue and includes essential information about the exhibition venue and optional services.
The exhibitor manual is provided by the venue and includes essential information about the exhibition venue and optional services.
Flashcards
Exposition
Exposition
Often used interchangeably with 'exhibition' and 'trade show'. Can also be used to describe a large-scale public display of goods and services.
Exhibition Manager
Exhibition Manager
The head organizer and promoter of an exhibition, responsible for overall management.
Exhibitor
Exhibitor
The company or business renting booth space to showcase products or services.
Booth Contractor
Booth Contractor
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Raw Exhibition Space
Raw Exhibition Space
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Shell Exhibition Space
Shell Exhibition Space
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Fascia Board
Fascia Board
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Exhibitor Manual
Exhibitor Manual
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Study Notes
- The terms "exhibition," "fair," and "trade show" are often used interchangeably
- The terms "exhibition" and "exposition" are used interchangeably
- An exposition is larger in scale than an exhibition
- An exposition consists of a monumental public display of goods and services from a particular industry
- Expo is the abbreviation for exposition
Exhibition Terminology
- Exhibition Manager: The head organizer or promoter of an exhibition, who leads the organizing team and manages finance, sales, and operations.
- Exhibitor: A company or businessperson who rents booth space to showcase products.
- Booth Contractor: Subdivides empty exhibit space into smaller spaces for exhibitors and provides temporary facilities like walls, carpets, tables, chairs, signage, lighting, and power.
- Official Booth Contractor: Appointed by the exhibition manager with exclusive rights to construct booths at the event.
- Corkage Fee: A fee that official booth contractors may charge unofficial contractors if an exhibitor prefers to hire an external company for booth construction.
- Exhibit spaces are rented per square meter or square foot
- Usual minimum size for local exhibitions is 2x2 m
- Usual minimum size for international exhibitions is 3x3 m
- Standard height for exhibit spaces is 8 meters.
- Raw Exhibition Space: A floor with rough markings indicating the boundaries and size of the rented space, which exhibitors can design subject to venue rules.
- Shell Exhibition Space: An exhibition space with a white enclosure.
- Shells give booths a uniform look
- Fascia Board: A signboard on top of the booth that indicates the name of the exhibitor or the purpose of a service desk.
- Exhibitor Manual: A book of instructions for exhibitors regarding the venue and services offered by the official booth contractor.
- Examples of information in the exhibitor manual: limits in electrical load, schedules of the move in ("ingress") and move out ("egress"), freight forwarding, venue house rules etc.
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Description
Understanding the jargon used in the exhibition industry is essential for effective communication and participation. This includes defining roles such as the Exhibition Manager and Exhibitor, as well as understanding the functions of Booth Contractors. Also, the distinction between exhibitions, fairs, and expos.
