Executive Summary Writing

It provides the investor with the core statements and conclusions of your enterprise ______ and success factors.

Investors, bankers and representatives of investment groups get lots of business plans on their desks every ______.

They may not read the whole ______.

But they usually read the executive summary ______, in order to quickly check, whether a review of the complete document would be worthwhile.

Provided the executive summary sounds ______, the reader will feel encouraged to read the whole business plan.

On the other hand, if the executive summary does not convince at ______ sight, even a good business plan could be rejected.

Hence, avoid postponing the essential information to the later sections of your business plan, as most readers will not give you another chance if the main concerns are not already embodied in the executive ______.

Figures and facts resulting from your data analysis (chapter 2) must be ______ represented.

Otherwise, readers will doubt and question the ______ of your whole business plan.

A short description of the ______, the success formula and unique selling propositions on the market: You must convince the investor that your products and innovations will prove to be competitive on the relevant market.

Therefore, it is especially important to know your target ______, its trends, the needs and preferences of your customers and the services provided by your competitors.

A concise presentation of your competitive advantages: Show in brief with which strategies you operate successfully on your market and how you have already distinguished yourself from your ______ and intend to do so in future.

Explain your operative strategies (manufacturing, procurement, logistics and ______) to your investor in a few sentences.

A short description of the products and services: Describe your products and services and thereby mention the essential features, in particular the unique selling ______.

It is also possible to first refer to the exceptional features in the choice and compilation of your product ______.

Explain your production technology, product development and the arising ______ involved with them.

Reference to your communication methods: Briefly mention which communication methods you use to increase public awareness of the product and to position your product in the relevant ______.

Key financial data: Here you should give an insight into relevant financial data, e.g.annual revenue, sales volumes and costs for a period of three to five ______.

Nothing would divert Ford from this ______ and he put it into practice.

This was the birth of one of the world’s leading car ______.

Without visions enterprises, as a rule, fail at the slightest signs of ______, or they decline into destructive compromises.

The vision delivers the “subject” of your ______.

The mission describes the purpose of the enterprise, its strategies, behaviour patterns and ______.

In the so called mission statement you should briefly and precisely describe your company, explain what you would like to do and how you will be able to assert yourself in ______ with other companies.

Peter Drucker wrote in his management book “Tasks, Responsibilities, Practices” that the fact that an enterprise's purpose and task are rarely thought over in an adequate manner, might be the most significant reason for the ______ and breakdown of a company.

The task of an enterprise may lie in the manufacturing of products that provide benefits for a target group, for instance the production of Aspirin, or in the supply of services in health care, as for instance the medical services of a general ______.

The business purpose gives a third party insight into what you are aiming ______.