Evolution of Media and Information Literacy
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Evolution of Media and Information Literacy

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Questions and Answers

What are the distinct ways that audiences expect codes to be arranged in media referred to as?

  • Story conventions
  • Form conventions (correct)
  • Written codes
  • Genre conventions

    • Which film genre typically portrays realistic characters and life situations?

  • Fantasy
  • Drama (correct)
  • Comedy
  • Action

    • Which type of convention refers to the common narrative structures used in storytelling?

  • Story conventions (correct)
  • Form conventions
  • Message conventions
  • Genre conventions

    • Which genre is characterized by exaggerated situations and humor aimed at provoking laughter?

    <p>Comedy</p> Signup and view all the answers

    What do the stakeholders such as libraries and archives contribute to in the media context?

    <p>Conservation and information provision</p> Signup and view all the answers

    Which film genre often includes elements of magic and cannot occur in the real world?

    <p>Fantasy</p> Signup and view all the answers

    What is the term for the information constructed by using creative language and specific rules?

    <p>Message</p> Signup and view all the answers

    Which convention points to the common use of recurring themes, characters, and settings specific to a medium?

    <p>Genre conventions</p> Signup and view all the answers

    What characterizes digital media in relation to traditional media?

    <p>It incorporates two-way communication and interactivity.</p> Signup and view all the answers

    What best describes media convergence?

    <p>The co-existence and integration of multiple forms of media.</p> Signup and view all the answers

    What is a primary characteristic of indigenous knowledge?

    <p>It is unique to a specific culture or society.</p> Signup and view all the answers

    What was a significant innovation during the Industrial Age?

    <p>Printing press for mass production</p> Signup and view all the answers

    Among the sources of information, which type is typically most detailed and in-depth?

    <p>Books</p> Signup and view all the answers

    Which of the following best defines fairness in evaluating information?

    <p>Content must include all sides of an issue and multiple perspectives.</p> Signup and view all the answers

    Which of the following best describes the main characteristic of the Information Age?

    <p>Digitalization of voice, image, sound, and data</p> Signup and view all the answers

    What is a common characteristic of scholarly articles?

    <p>They are up-to-date and tailored for specific research needs.</p> Signup and view all the answers

    What role does the monitoring function of media serve in a democratic society?

    <p>Informing citizens of ongoing events</p> Signup and view all the answers

    What invention was pivotal in ushering in the Electronic Age?

    <p>The transistor</p> Signup and view all the answers

    Which of these is NOT a factor in evaluating the accuracy of information?

    <p>The content is based solely on personal experiences.</p> Signup and view all the answers

    Why is evaluating the currency of information important?

    <p>Current information ensures relevance and reliability in research.</p> Signup and view all the answers

    Which medium became prominent for social networking in the Information Age?

    <p>Facebook</p> Signup and view all the answers

    What is a primary characteristic of horror films?

    <p>They aim to invoke hidden fears.</p> Signup and view all the answers

    What is one of the primary purposes of media in educating the audience?

    <p>To provide significant and meaningful facts</p> Signup and view all the answers

    Which of the following represents a technological advancement in the Electronic Age?

    <p>Transistor radio</p> Signup and view all the answers

    Which of the following is NOT a type of camera angle?

    <p>Medium Shot</p> Signup and view all the answers

    Which act provides legal protection for cybercrime?

    <p>Republic Act 10175</p> Signup and view all the answers

    Which function of media allows for public opinion and expression of dissent?

    <p>Platform for public discourse</p> Signup and view all the answers

    What does a trademark signify?

    <p>The source of goods or services.</p> Signup and view all the answers

    Which type of intellectual property grants exclusive rights for an invention?

    <p>Patent</p> Signup and view all the answers

    What is digital citizenship primarily concerned with?

    <p>Using information responsibly and ethically.</p> Signup and view all the answers

    Which of the following best describes animation?

    <p>Drawings or illustrations photographed frame by frame.</p> Signup and view all the answers

    Which legal document addresses the creation of literary and artistic works?

    <p>Copyright</p> Signup and view all the answers

    What does the term 'geographical indication' refer to?

    <p>A sign used on goods linked to their geographical origin</p> Signup and view all the answers

    What is a key characteristic of cyberbullying?

    <p>Intimidating individuals through electronic means</p> Signup and view all the answers

    Which statement best defines plagiarism?

    <p>Using another's words without proper attribution</p> Signup and view all the answers

    What does 'fair use' allow individuals to do?

    <p>Use copyrighted material without a license under certain conditions</p> Signup and view all the answers

    What is the primary focus of netiquette?

    <p>Ensuring proper behavior and communication online</p> Signup and view all the answers

    Study Notes

    Evolution of Media

    • Pre-Industrial Age (Before 1700s): Major developments included the discovery of fire, creation of paper from plants, and forging of tools and weapons.

    • Notable historical media artifacts: Cave paintings (35,000 BC), clay tablets (2400 BC), papyrus (2500 BC), Acta Diurna in Rome (130 BC), dibao in China (2nd century), Mayan codex (5th century).

    • Early printing press using wood blocks introduced around 220 AD.

    • Industrial Age (1700s-1930s): The steam engine and machine tools revolutionized production, leading to advancements in mass communication.

    • Significant inventions: mass printing press (19th century), The London Gazette (1640), typewriter (1800), telephone (1876), motion picture photography (1890), sound motion pictures (1926).

    • Electronic Age (1930s-1980s): Introduction of the transistor revolutionized communication, giving rise to radios and early computers.

    • Key inventions: transistor radio, television (1941), EDSAC (1949), UNIVAC 1 (1951), mainframe computers (IBM 704, 1960), personal computers (Apple 1, 1976).

    • Information Age (1900s-2000s): The Internet enabled rapid communication and social networking.

    • Emergence of web browsers (Mosaic 1993, Internet Explorer 1995), blogs (Blogspot 1999), and social networks (Facebook 2004, Twitter 2006).

    Roles and Functions of Media in Democratic Society

    • Monitoring Function: Keeps citizens informed about current events.
    • Education: Provides meaningful information to audiences.
    • Public Discourse: Offers a platform for expressing public opinion and dissent.
    • Digital media encourages interactive communication and engages users in two-way interactions.

    Media Convergence

    • The integration of traditional (print, broadcast) and digital media creates a dynamic communication environment.
    • Facilitates the flow of content across various platforms, changing how media is consumed.

    Indigenous Knowledge (IK) and Media

    • Indigenous Knowledge: Local knowledge typically unique to a culture, in opposition to global scholarly knowledge systems.
    • Indigenous Media: Media managed by indigenous communities, tailored to their cultural and language needs.

    Types of Information Sources

    • Books: Provide in-depth topic coverage.
    • Articles: Include scholarly journals for researchers, trade publications for professionals, and magazines for general audiences.
    • Newspapers: Offer current information for a wide audience.
    • Internet: A vast resource but requires careful evaluation of sources.

    Evaluating Information

    • Accuracy: Ensure content is grammatically correct and verifiable.
    • Authority: Assess the creator's credentials.
    • Currency: Information should be current and frequently updated.
    • Fairness: Content needs to present multiple viewpoints.
    • Relevance: Ensure information is pertinent to the topic or research.

    Media Messages and Conventions

    • Messages: Comprised of creative language and follow particular rules.
    • Conventions: Accepted standards in media, including form conventions (arrangement of codes), story conventions (narrative structures), and genre conventions (use of themes/tropes).

    Film Genres

    • Action: High-energy plots with physical stunts.
    • Comedy: Light-hearted and humorous, exaggerated situations.
    • Drama: Realistic characters and intense interactions.
    • Romance: Focus on relationships.
    • Fantasy: Involves magical or impossible elements.
    • Adventure: Exciting narratives often paired with action.
    • Horror: Designed to evoke fear and shock.
    • Science-Fiction: Features imaginative elements and technology.
    • Animation: Created from frame-by-frame illustrations.
    • Musical: Emphasizes song and dance integration.

    Camera Techniques

    • Camera Shots: Wide shot, full shot, medium shot, close-up, extreme close-up.
    • Camera Angles: Dutch angle, low angle, high angle, bird’s eye view.
    • Digital Citizenship: Ability to responsibly navigate and engage online, adhering to ethical standards.
    • Intellectual Property: Protects creations of the mind, governed by laws such as the Intellectual Property Code and Cybercrime Prevention Act.

    Types of Intellectual Property

    • Copyright: Rights of creators over their works.
    • Patent: Exclusive rights for inventions.
    • Trademarks: Distinguishing signs for products/services.
    • Industrial Design: Aesthetic features of articles.
    • Geographical Indications: Signs indicating specific origins.

    Issues in Digital Communication

    • Piracy: Unauthorized reproduction of copyrighted content.
    • Cyberbullying: Intimidation via digital means.
    • Netiquette: Guidelines for acceptable online behavior.
    • Computer Addiction: Excessive use of technology can pose risks.

    Ethical Use of Information

    • Plagiarism: Using others' work without acknowledgment.
    • Common Knowledge: Widely recognized facts don't require citations.
    • Quotations and Paraphrasing: Properly document sources, using quotation marks for direct quotes.
    • Fair Use: Legal allowance to use copyrighted material under certain conditions.
    • Creative Commons: Licenses that allow creators to specify terms for the use of their work.

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    Description

    This quiz explores the evolution of media from the Pre-Industrial Age to the present day. It highlights key developments in media and information literacy, emphasizing how individuals can protect themselves online. Test your knowledge of historical milestones in media creation and usage.

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