29 Questions
Which device marked the advancement in microelectronics with the invention of personal computers?
IBM 100 PC
What invention paved the way for faster communication and the creation of social networks?
The Internet
What major role of journalism involves denouncing wrongdoing by the government and private sector?
Watchdog Role
Which device was not an early contributor to the evolution of personal computing?
Transistor Radio
Which technology enabled wireless connectivity?
Bluetooth
What marked the beginning of the Information Age?
Large Electronic Computers
What is the primary purpose of media conventions?
To organize codes in a product based on a standard or norm
Which of the following is NOT a type of media convention?
Cultural Convention
Which of these is an example of a form convention in media?
Title at the beginning, credits at the end
What does the 'story convention' in media refer to?
The way in which the basic structure of narratives is presented
Which of the following is an example of a genre convention in media?
Horror, musical, animation
How do individual audience members' life experiences impact their interpretation of media messages?
Audience members' life experiences create unique interpretations of media messages.
What is the term used to describe the integration of different technologies on a digital platform to organize and distribute content?
Collective Participatory Media
Which category of New Media commonly involves online media that are used to store and retrieve information?
Information Search Media
What type of media heavily relies on the participation of users and is generally referred to as 'Social Media'?
Collective Participatory Media
Which type of media allows massive members of people globally to participate simultaneously by building interactions and community in digital games?
Interactive Play Media
What type of media is typically text-based and used to create and maintain personal relationships?
Interpersonal Communication Media
Which category of New Media involves online media that are used to create, share, and exchange information, ideas, and content in online networks and communities?
Collective Participatory Media
Which of the following statements about podcasts is NOT true?
Podcasts are typically produced and distributed through traditional broadcast media.
What is the primary advantage of infographics?
They allow the reader to quickly grasp the main concepts or ideas through visual representation.
Which of the following is NOT an example of media convergence?
Publishing printed books without any digital or interactive components.
What is the primary purpose of live streaming?
To enable real-time creation and sharing of content with viewers.
Which of the following is a key characteristic of e-books?
They offer interactivity and personalization capabilities.
What is the primary driver behind media convergence?
The digitalization of analog information into digital formats.
What is the primary role of media producers?
To assess media texts and understand the target audience
What is the primary difference between media producers and media stakeholders?
Media producers have a commercial interest, while stakeholders have a shared interest or intention
Which camera angle is typically used for a medium shot?
Straight on
What is the primary characteristic of a media and information literate person?
They can identify and avoid potential risks when using the Internet
Which of the following is NOT a type of camera shot?
Reverse shot
Study Notes
Major Developments in Technology
- Transistor Radio (1950) revolutionized communication
- Commercial Television (mid-1940s) led to the development of RCA-630 TS Television
- Large Electronic Computers (late 1940s to early 1950s) paved the way for mainframe computers
- Personal Computers (late 1960s) included IBM 100 PC, Hewlett Packard 9100a (1968), Apple 1 (1976), and Altair 8800 (1974)
- Macintosh 128k (1984) was a significant milestone
Information Age
- The Internet enabled faster communication and creation of social networks
- WIFI (wireless connectivity), Infrared, and Bluetooth facilitated communication
- Microelectronics led to the development of personal computers, mobile devices, and wearable technology
Functions of Communication in Media
- Monitoring Function: informs citizens about current events
- Information Function: educates the audience on the significance of facts
- Opinion Function: provides a platform for public discourse and expression of dissent
- Watchdog Role of Journalism: holds the government and private sector accountable and promotes positive change
Media Conventions
- Form Convention: ways in which media codes are arranged
- Story Convention: basic structure of narratives
- Genre Convention: common use of narrative elements in a certain type of media
Culture in Media
- Culture influences the interpretation of signs and codes
- Culture determines the meaning communicated by a sign or code
Media Messages
- Pieces of information sent from a source to a receiver
- Each audience member brings unique experiences and interpretations to media encounters
Multimedia
- Computer-controlled integration of different media types
- Information can be stored, communicated, and handled digitally
New Media
- Integrates different technologies on a digital platform
- Digitally-produced, Internet-based, and interactive
- Enables 2-way communication and applications such as Like, Share, Comment, and Tweet
Categories of New Media
- Interpersonal Communication Media: online media for personal relationships
- Interactive Play Media: digital games for interactive community building
- Information Search Media: online media for storing and retrieving information
- Collective Participatory Media: online media for creating, sharing, and exchanging information (social media)
Transition of Media Types
- Newspaper publishers have online portals for news archives
- Radio and television broadcasts are streamed online
- Comic books are adapted into movies and TV series
Delivery Mode of Content
- Live streaming allows real-time sharing of content
- Webinars create online rooms for seminars and discussions
- Podcast is an audio program in a series, delivered digitally
- Infographics present information visually
- E-books are electronic versions of printed books with interactive features
Media Convergence
- Merging of two or more media technologies into one
- Enables production and distribution on multiple devices
- Collaboration of communication, content, and computing in the digital world
Media Producers and Stakeholders
- Media Producers: create and put together media content
- Media Stakeholders: people or organizations with shared interests or intentions
- Media Audience: consumers of media messages and anyone exposed to the message
Shot Types and Camera Angles
- Shot Types: Extreme Wide shot, Wide shot, Full shot, Medium Long shot, Medium close-up, Close-up shot, Extreme close-up shot
- Camera Angles: Straight on, Low angle, High angle, Overhead shot, Underneath shot, Dutch angle
Test your knowledge on the evolution of electronic devices from transistor radios in the 1950s to the Information Age. Learn about the milestones in technology including the development of personal computers, mainframe computers, and the impact of the Internet.
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