Evolution of Broadcast Media Quiz

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Questions and Answers

What is the term used by Taylor to describe broadcast media in the internet age?

  • Live streaming
  • Cam culture
  • Networked broadcast (correct)
  • Platform capture

What does live streaming refer to?

  • Use of web cameras for live broadcasting
  • Broadcasting of video content over the internet with interactive features (correct)
  • Streaming of lives 24/7
  • Focus on video game live streaming

What characterized the early internet culture in the 1990s known as cam culture?

  • Focus on video game live streaming
  • Streaming of lives 24/7
  • Broadcasting of video content over the internet with interactive features
  • Use of web cameras for live broadcasting (correct)

Which platform, launched in 2007, initially allowed users to stream their lives 24/7 but later evolved to focus on gaming content?

<p>Justin.tv (C)</p> Signup and view all the answers

What is the process of capturing content such as video or screenshots directly from a specific platform called?

<p>Platform capture (D)</p> Signup and view all the answers

According to TL Taylor, what contributed to the emergence of contemporary live streaming?

<p>Ability to broadcast live content to a wide audience and the global reach of the internet (B)</p> Signup and view all the answers

What concept does platform capture refer to?

<p>Design features to capture and maintain user attention on digital platforms (B)</p> Signup and view all the answers

In which year did Twitch become the leading platform for live streaming of video games, esports, and other content?

<p>2011 (B)</p> Signup and view all the answers

What is Valve known for in the gaming industry?

<p>Developing prominent first-party titles and a digital distribution platform (B)</p> Signup and view all the answers

According to TL Taylor's frameworks, how does 'Esports as a game' framework differ from 'Esports as media entertainment' framework?

<p>It focuses on game design, mechanics, and player interaction vs. studying the production, distribution, and consumption of esports content (B)</p> Signup and view all the answers

What is the primary function of Twitch bits in relation to streamers and viewers?

<p>Encouraging streamers to remain within the platform ecosystem by allowing viewers to interact with them (B)</p> Signup and view all the answers

What does 'long tail' economics refer to in the context of digital platforms?

<p>The abundance of choice and online distribution driving a shift from hit-driven economics to a niche-focused model (A)</p> Signup and view all the answers

What was the original purpose of Justin.tv when it was launched in 2007?

<p>To allow users to stream their lives 24/7 (C)</p> Signup and view all the answers

How does Valve's Steam platform contribute to the gaming industry?

<p>By providing digital rights management (DRM), multiplayer gaming, and social networking services (A)</p> Signup and view all the answers

What is the key feature of an online platform in the context of digital products?

<p>Providing access to digital content and promoting real-time interaction and engagement (A)</p> Signup and view all the answers

'Esports as a sport' framework emphasizes which aspects compared to 'Esports as a game' framework?

<p>Competitive aspects like skills and teamwork (D)</p> Signup and view all the answers

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