Events Industry Evolution

Events Industry Evolution

• The earliest events promoted peace and friendship between tribes.
• The Roman Empire hosted events such as circus, theater, and parties.
• The first Olympic Games took place in 776 BC.
• Cleopatra, who ruled from 69-32 BC, is considered the first known event planner.
• During the Middle Ages, events included tournaments, weddings, and royal festivals.
• The 17th-18th century saw the rise of Madame Pompadour, who organized events for the French monarchy.
• The Industrial Revolution created a need for events and connecting people.
• The expansion of transportation in the 19th-20th century further facilitated the growth of the events industry.

Events Typology

• Corporate events include: • Meetings • Incentives • Conventions and congresses • Exhibitions • Conferences • Training sessions • Networking events • Press conferences • Product launches
• Non-corporate events include: • Festivals, fairs, and food and drink events • Awards celebrations • Fundraising events • Sports and competitions • Institutional events (summits, political awareness) • Private events (weddings, religious celebrations, birthday parties, baby showers)

Events Industry

• The events industry report highlights the growth and trends of the industry.
• The COVID-19 pandemic has had a significant impact on the events industry, with last-minute cancellations and a shift to virtual events.

Events Industry – New Era After COVID

• The industry is moving towards eco-friendly and sustainable events.
• There is a shift in expectations from modern employees, with a focus on health and safety.
• In-person events are returning, and hybrid events are becoming more popular.
• The metaverse is a new trend in the industry, offering a virtual shared space.
• CSR (Corporate Social Responsibility) initiatives are becoming essential for events.

Events Industry – Future Trends

• The industry is focusing on sustainability, with initiatives such as: • Donating leftover food to local food banks • Recycling and composting • Sustainable event vendors • Reducing printed materials • Green venues • Sustainable catering • More vegan and vegetarian options
• The metaverse is a key trend, offering a fusion of physical, augmented, and virtual reality.

Events Industry Now

• The industry is confronting the situation with COVID-19 protocols and hybrid events.
• Different industries, such as automotive, consulting, fashion, banking, pharmaceutical companies, cosmetics, and technologies, organize events.
• There is a focus on feeling like meeting, communicating, and celebrating, with a budget available.
• The future of the industry looks forward to normality, with many events postponed due to the pandemic.