Podcast
Questions and Answers
What are the two essential Google Analytics variables that should be pushed when someone clicks or scrolls on the website?
What are the two essential Google Analytics variables that should be pushed when someone clicks or scrolls on the website?
- analyticsEvent and scrollEvent
- eventCategory and eventAction (correct)
- categoryEvent and actionEvent
- googleEvent and actionCategory
Which feature of Google Analytics allows digital marketers to view and manage A/B tests for page performance?
Which feature of Google Analytics allows digital marketers to view and manage A/B tests for page performance?
- Page Optimization Tool
- Experiments feature (correct)
- A/B Test Manager
- Performance Insights
What type of report provides information on any event types and values coded into the website in one single view?
What type of report provides information on any event types and values coded into the website in one single view?
- Single View Event Report
- Website Activity Overview
- Event Summary report
- Overview sub-report (correct)
What can you use the Experiments feature in Google Analytics to test?
What can you use the Experiments feature in Google Analytics to test?
What does Google Analytics show in the Top Events section once everything is tracked via the website code or using Google Tag Manager?
What does Google Analytics show in the Top Events section once everything is tracked via the website code or using Google Tag Manager?
What is important to ensure when tracking data via the website code or using Google Tag Manager?
What is important to ensure when tracking data via the website code or using Google Tag Manager?
What is the purpose of event tracking in digital marketing?
What is the purpose of event tracking in digital marketing?
What is required for implementing event tracking?
What is required for implementing event tracking?
What does the Events Report in Google Analytics track?
What does the Events Report in Google Analytics track?
Why are non-standard user actions important to track?
Why are non-standard user actions important to track?
How can event tracking benefit digital marketers?
How can event tracking benefit digital marketers?
What is the role of a web developer in event tracking implementation?
What is the role of a web developer in event tracking implementation?
