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12 Questions

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GA 04 Reports - Events Report

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Questions and Answers

What are the two essential Google Analytics variables that should be pushed when someone clicks or scrolls on the website?

analyticsEvent and scrollEvent

eventCategory and eventAction (correct)

categoryEvent and actionEvent

googleEvent and actionCategory

Which feature of Google Analytics allows digital marketers to view and manage A/B tests for page performance?

Page Optimization Tool

Experiments feature (correct)

A/B Test Manager

Performance Insights

What type of report provides information on any event types and values coded into the website in one single view?

Single View Event Report

Website Activity Overview

Event Summary report

Overview sub-report (correct)

What can you use the Experiments feature in Google Analytics to test?

New layouts, content types, and formats Signup and view all the answers

What does Google Analytics show in the Top Events section once everything is tracked via the website code or using Google Tag Manager?

Most common events on the website Signup and view all the answers

What is important to ensure when tracking data via the website code or using Google Tag Manager?

Consistency in naming conventions used for events Signup and view all the answers

What is the purpose of event tracking in digital marketing?

To track non-standard user actions on websites Signup and view all the answers

What is required for implementing event tracking?

Additional set-up or coding Signup and view all the answers

What does the Events Report in Google Analytics track?

User interaction with various elements of the website Signup and view all the answers

Why are non-standard user actions important to track?

They provide valuable insights into user behavior Signup and view all the answers

How can event tracking benefit digital marketers?

By providing valuable insights into user interaction with the website and content Signup and view all the answers

What is the role of a web developer in event tracking implementation?

To insert a piece of code into the item to be tracked Signup and view all the answers