12 Questions
What are the two essential Google Analytics variables that should be pushed when someone clicks or scrolls on the website?
eventCategory and eventAction
Which feature of Google Analytics allows digital marketers to view and manage A/B tests for page performance?
Experiments feature
What type of report provides information on any event types and values coded into the website in one single view?
Overview sub-report
What can you use the Experiments feature in Google Analytics to test?
New layouts, content types, and formats
What does Google Analytics show in the Top Events section once everything is tracked via the website code or using Google Tag Manager?
Most common events on the website
What is important to ensure when tracking data via the website code or using Google Tag Manager?
Consistency in naming conventions used for events
What is the purpose of event tracking in digital marketing?
To track non-standard user actions on websites
What is required for implementing event tracking?
Additional set-up or coding
What does the Events Report in Google Analytics track?
User interaction with various elements of the website
Why are non-standard user actions important to track?
They provide valuable insights into user behavior
How can event tracking benefit digital marketers?
By providing valuable insights into user interaction with the website and content
What is the role of a web developer in event tracking implementation?
To insert a piece of code into the item to be tracked
Learn about event tracking in digital marketing and how it is used to track non-standard actions on websites. Understand the importance of tracking events like video plays and button clicks, and the methods involved in event tracking.
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