Event Planning and Promotion Week 1

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35 Questions

What is an essential part of the guest experience at any event?

Welcome

What are the learning objectives mentioned in the text?

All of the above

What do events usually involve?

All of the above

What is the definition of 'special events' according to Professor Donald Getz?

A one-time or infrequently occurring event outside normal programs or activities of the sponsoring or organizing body

What is the purpose of the brainstorming group exercise mentioned in the text?

To identify common characteristics of events

What are some characteristics of 'events'?

Once in a lifetime experiences

Where can you find videos about events and festivals in Hong Kong?

Both YouTube and Discover Hong Kong website

What is the main focus of the lecture mentioned in the text?

Introduction to event industry

What is the importance of events in a destination?

All of the above

What is the role of stakeholders in events?

All of the above

Which one of these is the most accurate definition of special events?

Occasions set apart from daily life with the purpose to enlighten or entertain

What is the purpose of organizing events in a destination like Hong Kong?

To promote cultural and economic development

What is the social impact of events?

Strengthening social bonds and bringing enjoyment

What is the political impact of events?

Providing opportunities for government officials to be seen in public

Which type of event is generally targeted at international markets and has great economic and social impact on the host community?

Mega-event

Which type of event is designed to increase the appeal of a specific tourism destination or region and becomes synonymous with the name of the place?

Hallmark event

Which type of event attracts significant visitor numbers nationally and internationally and receives extensive media coverage?

Major event

Which type of event primarily targets local audiences and aims to strengthen a feeling of belonging and create a sense of place?

Local/Community event

Which stakeholders are involved in the organization of events?

All of the above

Who are the contractors involved in events?

All of the above

Which book provides an international dictionary of event management?

Human Resource Management for Events: Managing the Event Workforce

Which book focuses on managing the event workforce?

Human Resource Management for Events: Managing the Event Workforce

Which book is authored by Goldblatt and Nelson?

The International Dictionary of Event Management

Which book is authored by Lynn?

Human Resource Management for Events: Managing the Event Workforce

Which book is the 5th edition?

Special Events: The Roots and Wings of Celebration

Which book is published by John Wiley & Sons?

Special Events: The Roots and Wings of Celebration

Which book is about event management for tourism, cultural, business, and sport?

Event Management: For Tourism, Cultural, Business and Sport

Which book is about special events?

Special Events: The Roots and Wings of Celebration

Which book is about the roots and wings of celebration?

Special Events: The Roots and Wings of Celebration

Which book is published by ButterworthHeinemann?

Human Resource Management for Events: Managing the Event Workforce

What are some key books mentioned in the text?

Event Management: For tourism, cultural, business and Sport by Lynn, V.W., Special events: the roots and wings of celebration (5th Ed) by Goldblatt, J., The international Dictionary of Event Management (2nd Ed) by Goldbatt, J. & Nelson, K.S., and Human Resource Management for Events: managing the event workforce by Lynn, V.W.

Who is the author of the book 'Special events: the roots and wings of celebration'?

J. Goldblatt

Which book provides an international dictionary of event management?

The international Dictionary of Event Management (2nd Ed) by Goldbatt, J. & Nelson, K.S.

What is the publication company of the book 'Special events: the roots and wings of celebration'?

John Wiley & Sons

What is the focus of the book 'Human Resource Management for Events: managing the event workforce'?

Managing the event workforce

Test your knowledge on event planning and promotion with this quiz. Learn about the importance and impacts of events, different event classifications, and more.

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