Event Planning and Promotion Week 1
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Questions and Answers

What is an essential part of the guest experience at any event?

  • Introduction to event industry
  • Event planning and promotion
  • Events and festivals in Hong Kong
  • Welcome (correct)
  • What are the learning objectives mentioned in the text?

  • Define and state the characteristics of 'event'
  • State the importance and impacts of events in a destination
  • Classify events according to size and type
  • All of the above (correct)
  • What do events usually involve?

  • Short time span
  • Expensive staging
  • Long and careful planning
  • All of the above (correct)
  • What is the definition of 'special events' according to Professor Donald Getz?

    <p>A one-time or infrequently occurring event outside normal programs or activities of the sponsoring or organizing body</p> Signup and view all the answers

    What is the purpose of the brainstorming group exercise mentioned in the text?

    <p>To identify common characteristics of events</p> Signup and view all the answers

    What are some characteristics of 'events'?

    <p>Once in a lifetime experiences</p> Signup and view all the answers

    Where can you find videos about events and festivals in Hong Kong?

    <p>Both YouTube and Discover Hong Kong website</p> Signup and view all the answers

    What is the main focus of the lecture mentioned in the text?

    <p>Introduction to event industry</p> Signup and view all the answers

    What is the importance of events in a destination?

    <p>All of the above</p> Signup and view all the answers

    What is the role of stakeholders in events?

    <p>All of the above</p> Signup and view all the answers

    Which one of these is the most accurate definition of special events?

    <p>Occasions set apart from daily life with the purpose to enlighten or entertain</p> Signup and view all the answers

    What is the purpose of organizing events in a destination like Hong Kong?

    <p>To promote cultural and economic development</p> Signup and view all the answers

    What is the social impact of events?

    <p>Strengthening social bonds and bringing enjoyment</p> Signup and view all the answers

    What is the political impact of events?

    <p>Providing opportunities for government officials to be seen in public</p> Signup and view all the answers

    Which type of event is generally targeted at international markets and has great economic and social impact on the host community?

    <p>Mega-event</p> Signup and view all the answers

    Which type of event is designed to increase the appeal of a specific tourism destination or region and becomes synonymous with the name of the place?

    <p>Hallmark event</p> Signup and view all the answers

    Which type of event attracts significant visitor numbers nationally and internationally and receives extensive media coverage?

    <p>Major event</p> Signup and view all the answers

    Which type of event primarily targets local audiences and aims to strengthen a feeling of belonging and create a sense of place?

    <p>Local/Community event</p> Signup and view all the answers

    Which stakeholders are involved in the organization of events?

    <p>All of the above</p> Signup and view all the answers

    Who are the contractors involved in events?

    <p>All of the above</p> Signup and view all the answers

    Which book provides an international dictionary of event management?

    <p>Human Resource Management for Events: Managing the Event Workforce</p> Signup and view all the answers

    Which book focuses on managing the event workforce?

    <p>Human Resource Management for Events: Managing the Event Workforce</p> Signup and view all the answers

    Which book is authored by Goldblatt and Nelson?

    <p>The International Dictionary of Event Management</p> Signup and view all the answers

    Which book is authored by Lynn?

    <p>Human Resource Management for Events: Managing the Event Workforce</p> Signup and view all the answers

    Which book is the 5th edition?

    <p>Special Events: The Roots and Wings of Celebration</p> Signup and view all the answers

    Which book is published by John Wiley & Sons?

    <p>Special Events: The Roots and Wings of Celebration</p> Signup and view all the answers

    Which book is about event management for tourism, cultural, business, and sport?

    <p>Event Management: For Tourism, Cultural, Business and Sport</p> Signup and view all the answers

    Which book is about special events?

    <p>Special Events: The Roots and Wings of Celebration</p> Signup and view all the answers

    Which book is about the roots and wings of celebration?

    <p>Special Events: The Roots and Wings of Celebration</p> Signup and view all the answers

    Which book is published by ButterworthHeinemann?

    <p>Human Resource Management for Events: Managing the Event Workforce</p> Signup and view all the answers

    What are some key books mentioned in the text?

    <p>Event Management: For tourism, cultural, business and Sport by Lynn, V.W., Special events: the roots and wings of celebration (5th Ed) by Goldblatt, J., The international Dictionary of Event Management (2nd Ed) by Goldbatt, J. &amp; Nelson, K.S., and Human Resource Management for Events: managing the event workforce by Lynn, V.W.</p> Signup and view all the answers

    Who is the author of the book 'Special events: the roots and wings of celebration'?

    <p>J. Goldblatt</p> Signup and view all the answers

    Which book provides an international dictionary of event management?

    <p>The international Dictionary of Event Management (2nd Ed) by Goldbatt, J. &amp; Nelson, K.S.</p> Signup and view all the answers

    What is the publication company of the book 'Special events: the roots and wings of celebration'?

    <p>John Wiley &amp; Sons</p> Signup and view all the answers

    What is the focus of the book 'Human Resource Management for Events: managing the event workforce'?

    <p>Managing the event workforce</p> Signup and view all the answers

    Study Notes

    Guest Experience and Event Definition

    • An essential part of the guest experience at events is providing a welcoming atmosphere.
    • Special events, as defined by Professor Donald Getz, are unique occurrences that have significance and impact on attendees.
    • Events generally involve planning, coordination, and execution of activities to serve a specific purpose or goal.

    Learning Objectives and Event Characteristics

    • Learning objectives include understanding the role, planning, and impact of events on various stakeholders.
    • Characteristics of events include being time-bound, purpose-driven, and involving coordination among multiple parties.

    Purpose of Events and Their Impacts

    • The purpose of organizing events in destinations like Hong Kong is to boost tourism, culture, and community engagement.
    • Events can have social impacts, such as fostering community bonds, and political impacts by influencing public opinion and policy.

    Types of Events and Their Targets

    • International events typically target global markets, bringing great economic and social impacts to host communities.
    • Destination events are designed to enhance the appeal of specific locations, becoming synonymous with those places.
    • Major events attract significant visitor numbers and extensive media coverage, increasing overall visibility.
    • Local events aim to strengthen community identity and foster a sense of belonging among residents.

    Stakeholders and Contractors

    • Stakeholders in events include organizers, sponsors, attendees, community members, and local government.
    • Contractors involved in events might include caterers, venues, security, and audiovisual service providers.

    Relevant Books and Authors

    • Key books in event management include:
      • "Special Events: The Roots and Wings of Celebration," focusing on special events.
      • "An International Dictionary of Event Management," providing definitions and terminology.
      • "Human Resource Management for Events: Managing the Event Workforce," emphasizing workforce management in events.
    • Authors of notable texts include Goldblatt and Nelson for "Special Events" and Lynn for "Human Resource Management."

    Publication Details

    • "Special Events: The Roots and Wings of Celebration" is published by Butterworth-Heinemann.
    • The 5th edition of a specific text is published by John Wiley & Sons, indicating revisions and updates regarding event management practices.

    Learning Resources

    • Videos about events and festivals in Hong Kong can be found on various educational platforms and tourism websites, offering insights into local celebrations and gatherings.

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    Description

    Test your knowledge on event planning and promotion with this quiz. Learn about the importance and impacts of events, different event classifications, and more.

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