Evaluating Relevance and User Intent

Evaluating Relevance

• Search quality raters evaluate the relevance of a webpage to the user's query
• Relevance is determined by how well the content of the webpage matches the intent behind the search query
• Raters consider factors such as:
  • Does the webpage provide a direct answer to the question?
  • Is the webpage about the same topic as the search query?
  • Does the webpage provide useful information related to the search query?

Understanding User Intent

• User intent refers to the reason behind the user's search query
• Raters consider the following types of user intent:
  • Know (informational): user seeking information
  • Do (transactional): user wants to perform a specific action
  • Go (navigational): user wants to visit a specific website
• Raters evaluate how well the webpage meets the user's intent

Rating Guidelines

• Search quality raters follow guidelines to ensure consistency in their evaluations
• Guidelines provide criteria for rating the quality and relevance of webpages
• Raters consider factors such as:
  • Quality of the content
  • Purpose of the webpage
  • User experience
  • Mobile usability
  • Page loading speed

Assessing Content Quality

• Raters evaluate the quality of the content on the webpage
• Criteria for evaluating content quality include:
  • Authority: credibility and expertise of the author
  • Trust: trustworthiness of the content
  • Comprehensive: completeness and thoroughness of the content
  • Quality of main content: accuracy, readability, and engagement
  • Supplementary content: relevance and usefulness of supplementary content

Evaluating Relevance

• Search quality raters evaluate webpage relevance to user queries based on content matching intent behind the search query
• Factors considered in relevance evaluation include:
  • Direct answers to questions
  • Topical similarity to search query
  • Useful information related to search query

Understanding User Intent

• User intent refers to the reason behind the user's search query
• Types of user intent include:
  • Know (informational): seeking information
  • Do (transactional): wanting to perform a specific action
  • Go (navigational): wanting to visit a specific website
• Raters evaluate how well the webpage meets the user's intent

Rating Guidelines

• Search quality raters follow guidelines for consistent evaluations
• Guidelines provide criteria for rating webpage quality and relevance
• Factors considered in ratings include:
  • Quality of content
  • Purpose of webpage
  • User experience
  • Mobile usability
  • Page loading speed

Assessing Content Quality

• Raters evaluate webpage content quality based on:
  • Authority: credibility and expertise of author
  • Trust: trustworthiness of content
  • Comprehensive: completeness and thoroughness of content
  • Quality of main content: accuracy, readability, and engagement
  • Supplementary content: relevance and usefulness

Learn about evaluating the relevance of a webpage to a search query and understanding user intent. Discover the factors that determine relevance and how to determine user intent.